International Business with a concentration in Event Management, Bachelor of Arts

Admission Requirements

With your B.A. in International Business specialising in Event Management, you work for example in event agencies, trade fair and congress centres or companies across all economic sectors.

In order to begin a university degree programme at Hochschule Fresenius, applicants must prove that they have the necessary qualification for the degree programme (university entrance qualification). This is proven by:

• general higher education entrance qualification (Abitur), which entitles you to study at all universities and in all federal states,
• or the subject-specific higher education entrance qualification, which entitles you to study in the corresponding subject area and in the federal states listed in the certificate,
• or the advanced technical college entrance qualification, which entitles you to study at a university of applied sciences or in a structured degree programme at a university in the federal states listed in the certificate.

Alternatively, you can also be admitted without Abitur or advanced technical college entrance qualification, provided the following requirements for study without Abitur are met:

• You have passed a master craftsman’s examination.
• Or you have a qualification according to the regulation on access for professionally qualified persons to universities in the state of Hesse, i.e. either a qualification from a professional advanced training of at least 400 hours, the graduation from a technical school or a vocational or administrative academy, or a passed final examination in a state-recognised training occupation followed by at least three years of professional experience and passing a separate university entrance examination.
• For foreign qualifications, equivalence must be proven for admission.

Applicants who have acquired a subject-specific higher education entrance qualification or advanced technical college entrance qualification but whose certificate does not list the state of Hesse are requested to contact us via the free info hotline 0800/3400400 or arrange a callback – we are happy to help you and look forward to your call!

Course Content and Specialisations

This Bachelor's degree programme systematically imparts knowledge in business administration, corporate management and foreign languages. From the start, you focus your studies on one of five possible specialisations, for example Corporate Communication and Agency Management.

The curriculum includes the following modules:

• 1st semester: Fundamentals of Business Administration, Accounting, Marketing, English for International Business & Study I, Project Management and Presentation Techniques, Introduction to Event Management
• 2nd semester: Quantitative Methods, Market Research and Statistics, Basics of Business Law, English for International Business & Study II, Academic Research, Sponsoring and Fundraising in Event Management
• 3rd semester: Basics of Economics, Marketing People in Organizations, English for International Business & Study III, Research Methods, Event and Tourism Marketing, Digitalisation in Event Management
• 4th semester: Data Science and Data Analytics, English for International Business & Study IV, Event Operations & Hospitality Management, Event Staging, Event and Tourism Cases, Law for Event Managers (Event Law)
• 5th semester: Entrepreneurship & Business Development, Practical Project, Elective Focus
• 6th semester: Digital Transformation, International Corporate Strategy, International Marketing Strategy, Business Dissertation

During your studies, you will also deepen your knowledge in exciting key areas, for example Applied Event and Tourism Management, Corporate Communication and Agency Management, Film and Video Production, Sports Marketing or Market, Advertising and Media Psychology.

By the way, if you wish, you can integrate a work placement semester into your course of study. If you choose a work placement semester, the standard period of study is extended to 7 semesters and you will earn a total of 210 ECTS credits during your studies.

Studying in Heidelberg

Heidelberg, the beautiful city on the Neckar, you will probably never want to leave after completing your studies at Hochschule Fresenius. In addition to all the cultural opportunities, many research institutions, listed companies and medium-sized world market leaders have their headquarters in the region – so job prospects are excellent. You will find Hochschule Fresenius Heidelberg at Sickingenstraße 63-65, close to the redevelopment area Campbell Barracks.

Similar Degree Programmes at Hochschule Fresenius

• B.A. International Business with a focus on Tourism Management, campus study: This Bachelor’s degree combines classic business administration with one of five subject specialisations of your choice and intensive professional foreign language training. If you wish, you can deepen your language skills by learning Spanish or French. You study in Heidelberg, the university town in Baden-Württemberg.
• B.A. Tourism and Event Management, distance learning: This part-time distance degree course imparts both fundamental knowledge of business and economics and broad core competencies in the tourism industry. During the distance study, you deepen your knowledge in interesting topics such as Food and Beverage Management or Leisure Psychology and Leisure Sociology.
• B.A. Tourism, Hotel and Event Management, campus study: The degree programme Tourism, Hotel and Event Management qualifies you through its international orientation with a strong practical focus and broad language training for a career in the growing tourism sector. The course teaches you important interrelations for the internationally oriented tourism industry, business administration basics, scientific methods and important management skills.