International Business Management, Bachelor of Arts

On-campus program @ Fresenius University of Applied Sciences 

👉 The full-time Bachelor's degree programme in International Business Management at Hochschule Fresenius is aimed at prospective students seeking an international career in the global business environment. The programme provides comprehensive knowledge in business administration, economics, digital transformation, and intercultural management. Key areas of focus include international marketing, finance, data analysis, and diversity management. Practice-oriented elements such as case studies, project work, and an optional internship complement the curriculum. Students choose two specialisations and can complete up to three semesters abroad at partner universities in cities such as New York, Shanghai, or London. The Bachelor of Arts degree prepares graduates for roles in global companies and for further Master’s studies.

At a Glance

🏫 University Fresenius University of Applied Sciences, UAS based in Idstein (Germany)
Fresenius University of Applied Sciences is one of Germany's largest private universities with campuses in Berlin, Düsseldorf, Frankfurt am Main, Hamburg, Idstein, Cologne, Munich and Wiesbaden. It offers practice-oriented bachelor's and master's degree programs in the fields of chemistry & biology, business & media, health & social affairs and design, as well as training and continuing education. Studies are possible on a full-time, part-time and distance learning basis.
🎓 Field of Study EconomicsInternational Management
📜 Degree Bachelor of Arts (B.A.)
⏳ Duration 6 Semesters
🎯 ECTS 180 Credit Points
🌍 Language of Instruction English
📖 Course contents International Business and Strategic Management, Bookkeeping and Cost Accounting, Mathematics and Statistics I, Marketing, Social Media Marketing and E-Commerce, Business English, Academic Writing, Self and Time Management, Presentation Techniques, Financial and Investment Appraisal, Mathematics and Statistics II, Microeconomics, Market Research and Empirical Research Methods, Digital Project Management and Practical Project, Chinese: Mandarin for Beginners, International Business and Management Consulting, Financial Accounting, Macroeconomics, International Human Resources and Diversity Management, Digital Transformation and Change Management, Consumer Behaviour and Market Psychology, Advanced Practical Project, Data Science and Data Analytics, International and Intercultural Management, Major I, Compulsory Elective Module, (Harvard) Business Case Studies, International Business Ethics and Sustainability, Internship, Major II, Global Supply Chain Management and Logistics, Entrepreneurship and Innovation Management, Management Game, Strategic Networking and Personal Branding, Bachelor’s Thesis
📚 Electives International Management (Shanghai), International Market, Consumer, and Media Psychology (Shanghai), International Marketing Management (New York), International Finance and Accounting (New York), International Human Resource Management (New York), International Organizational Psychology (Sydney)
📍 Location Berlin, Dusseldorf, Cologne, Hamburg or Munich
📅 Enrollment Winter or summer semester
💶 Fees
from 950 € monthly
from 34895 € total
🔗 More Info https://www.hs-fresenius.com

Who is the International Business Management degree suitable for?

The Bachelor's degree programme in International Business Management is aimed at school leavers with the Allgemeine Hochschulreife (university entrance qualification) as well as internationally oriented school graduates who aspire to a career in international management. It is particularly intended for individuals who wish to work in international companies, consulting, marketing, project management or globally operating human resources departments. The on-site degree programme is also suitable for those interested in an English-language course with a strong practical focus and integrated stays abroad.

Admission: What do you need to meet?

For admission, you need the Allgemeine Hochschulreife, Fachhochschulreife or an equivalent internationally recognised qualification (e.g. International Baccalaureate). Applicants with an international school leaving certificate must prove their German or English skills by means of recognised language certificates. For participation in the English-language degree programme, proof of sufficient English skills is required, usually through a certificate such as TOEFL or IELTS. Depending on the location and your prior education, a letter of motivation and an interview may also be part of the selection process.

You should have a strong interest in business administration and international contexts. Important personal requirements are intercultural openness, confident English skills in speaking and writing, analytical thinking and enjoyment of teamwork. Communication skills, initiative and willingness to undertake international stays are advantageous for the degree programme and later professional entry in an international environment. Experience with digital tools or initial stays abroad are helpful but not mandatory.

Detailed Study Content

The Bachelor’s degree in International Business Management at Hochschule Fresenius imparts the fundamentals and specialisations of international management. You will learn key business administration subjects such as International Business, Accounting and Cost Accounting, Financial and Investment Calculations, Micro- and Macroeconomics as well as Market Research.

Important skills like Digital Transformation, Data Science, Project Management and E-Commerce are specifically promoted. Other focuses include Human Resource Management, Diversity Management, Business Ethics and Sustainability as well as Entrepreneurship and Innovation Management. Additionally, you will acquire skills in presentation, academic writing, time and self-management, networking and personal branding.

Elective modules, for example in International Management, International Market, Consumer and Media Psychology, International Marketing Management or Organisational Psychology, enable you to develop a targeted profile in the international context. As part of your studies, you can also deepen your foreign language skills in Business English or take Mandarin for beginners. Practical projects, management simulations as well as mandatory and optional stays abroad ensure a close link to practice and promote intercultural competencies.

Course Progression: Schedule, Practical Phases and Study Abroad Options

The programme consists of a standard period of study of six semesters in classroom format. The first three semesters focus on the basics of international management. From the fourth semester onwards, you choose two specialisations (majors), which you can complete in Germany or as part of one or more semesters abroad. Partner universities for studying abroad are located, among others, in New York, Shanghai, Kuala Lumpur, Sydney, Dublin, Barcelona and London. Up to three semesters abroad at different locations are possible. The curriculum integrates practical projects, case studies (e.g. Harvard Business Case Studies) and internships for applying what you have learned. You complete your studies with a bachelor’s thesis in the sixth semester. All modules are taught in English.

Career Prospects & Employment Opportunities after Graduation

After graduation, you will have professional and language skills that open up diverse international career paths. Possible fields of work include:

  • Management and business consulting
  • Business development and international business development
  • Marketing and social media management
  • Finance and accounting as well as auditing
  • Project and process management
  • Market research, data analysis and consulting
  • Human resource management in international companies

Many graduates work in multinational companies, start-ups or consulting firms – both domestically and abroad. The degree programme also prepares you for advanced master’s programmes in the fields of International Management, Marketing or HR.

Study Locations: Your Options at the Campuses

You can study International Business Management at the following Hochschule Fresenius locations:

  • Berlin (Jägerstraße 32, Berlin-Mitte)
  • Düsseldorf (e.g. Platz der Ideen)
  • Cologne (MediaPark, Neustadt-Nord)
  • Hamburg (Alte Rabenstraße, Wirtschaft & Medien Campus)
  • Munich (Infanteriestraße, Schwabing)

All locations are centrally situated, offer modern learning environments and high-quality library and service facilities. Changing locations during your studies is possible. For the elective modules and semesters abroad, international partner universities in the USA, China, Australia, Spain, Great Britain, Ireland and Malaysia are available. This makes cross-border studying and networking an integral part of the course.

Costs and Financing: What Awaits You and the Support Available

The tuition fees amount to 950 euros per month. The total costs for the six-semester programme amount to 34,200 euros. In addition, there is a one-time registration fee of 695 euros. The costs include the regular study services and – except for London – also the implementation of semesters abroad at partner universities. For a semester abroad in London, a one-off surcharge of 3,000 euros applies. Additional optional stays abroad or certain elective modules may lead to further fees.

There are various financing options:

  • Funding through BAföG for eligible persons
  • Education loan programmes (for example from the KfW or other banks)
  • Support through scholarship programmes of Hochschule Fresenius or external foundations
  • Instalment payment or individual payment models according to agreement with the university

For more information on study financing, the university offers advice and support. In many cases, employers also contribute to the costs, for example as part of a dual study programme or through educational leave.

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