Media Management and Digital Marketing, Bachelor of Arts

Part-time program @ Fresenius University of Applied Sciences 

👉 The part-time Bachelor's degree programme in Media Management & Digital Marketing (B.A.) at Hochschule Fresenius is aimed at professionals who want to gain an in-depth understanding of marketing, media, and digital trends without giving up their job. The course content includes social media campaign planning, digital product management, analysis of web-based KPIs, media and communication psychology, as well as strategic media management. The virtual live lectures take place mainly online on 1–2 evenings per week and two Saturdays per month, with exams mostly available flexibly online. The programme is officially recognised, has no entrance restrictions (Numerus Clausus), and regularly lasts seven semesters. The Bachelor of Arts degree qualifies graduates for specialist and management positions in the media and digital industries.

At a Glance

🏫 University Fresenius University of Applied Sciences, UAS based in Idstein (Germany)
Fresenius University of Applied Sciences is one of Germany's largest private universities with campuses in Berlin, Düsseldorf, Frankfurt am Main, Hamburg, Idstein, Cologne, Munich and Wiesbaden. It offers practice-oriented bachelor's and master's degree programs in the fields of chemistry & biology, business & media, health & social affairs and design, as well as training and continuing education. Studies are possible on a full-time, part-time and distance learning basis.
🎓 Field of Study Media SciencesMedia Management
📜 Degree Bachelor of Arts (B.A.)
⏳ Duration 7 Semesters
🎯 ECTS 180 Credit Points
🌍 Language of Instruction German
📖 Course contents Strategic Media Management, Fundamentals of Business Administration, Data Science and Data Analytics, International and Intercultural Management, Digital Transformation, Project Management and Presentation Techniques, Media and Communication Psychology, Media Economics, Business Simulation Game, Practical Project, Digital Entrepreneurship and Innovations, Marketing and Market Research, Communication Management, Digital Marketing and Online Business, Social Media and Content Marketing, Case Study: Applied Digital Marketing, Media Practice, Digital Law, Digital Product Management, Civil Law, Fundamentals of Economics, Special Business Law, Business Ethics and Sustainability, Academic Writing, Statistical Methods, Empirical Research Methods
📚 Electives Digital and Social Media Management, Marketing Management, Sales Management, Market Psychology, Advertising Psychology, Media Psychology
📍 Location Online campus
📅 Enrollment Winter or summer semester
💶 Fees
from 345 € monthly
from 14740 € total
🔗 More Info https://www.hs-fresenius.de

Requirements and Target Group

The part-time Bachelor's degree programme in Media Management and Digital Marketing is aimed at individuals seeking a solid academic qualification in the media and marketing sector without giving up their professional activity. Typical target groups are professionals from agencies, companies or organisations who already have initial experience in media, communication, marketing or the digital economy and wish to further qualify specifically in digital topics, media innovations and the management of marketing processes. Career changers with commercial training or a strong interest in media management and digital transformation also benefit from the practice-oriented, flexible study concept with an online campus and interdisciplinary content.

Which admission criteria do you need to meet?

To be admitted to the Bachelor's degree programme in Media Management and Digital Marketing, you generally need one of the following qualifications:

  • General university entrance qualification (Abitur), subject-specific higher education entrance qualification or advanced technical college entrance qualification
  • Professional qualification (e.g. master craftsman certificate, state-certified technician or specialist according to BBiG/HwO)
  • Completed at least two-year vocational training plus at least three years of work experience as well as a passed aptitude test in accordance with § 49 paragraph 6 Higher Education Act NRW

The programme is NC-free, meaning no specific grade point average is required. For those with completed commercial vocational training, the duration of the course can be shortened to six semesters. Recognition of prior achievements is possible after individual assessment.

For successful study, you should have an interest in digital media, creative processes and economic interrelationships. Self-motivation, a structured way of working and willingness to self-organise in online studies are essential. Communication skills, the ability to work in a team and openness to new technologies are helpful. Experience in marketing, media production or project management facilitates entry but is not a mandatory requirement. You should enjoy analytical work and be willing to engage with current trends in digital transformation, social media and data analytics.

Study Content in Detail

In the Bachelor's degree programme in Media Management and Digital Marketing, you acquire broad expertise at the interface of media, business administration, and digital marketing. The central study contents include:

  • Strategic Media Management: Planning and controlling media projects, agency management, industry-specific characteristics of the media economy
  • Digital Marketing and Online Business: Development, implementation, and analysis of digital marketing strategies, social media and content marketing, KPI analyses
  • Data Science and Data Analytics: Methods of data analysis, interpretation of digital usage data for marketing decisions
  • Project Management: Planning, coordination, and presentation of digital projects and campaigns
  • Media and Communication Psychology: Effects of media content on target groups, emotional and cognitive impacts
  • Media Economics and Media Law: Economic fundamentals, legal framework conditions, and specific commercial law, including digital law and civil law
  • Marketing and Market Research: Market research, communication management, business simulation game, case studies on applied digital marketing
  • Practical Orientation: Media practice and an independent practical project during the course, promotion of entrepreneurial thinking in the module Digital Entrepreneurship and Innovations
  • Research Methods and Academic Work: Statistical methods, empirical research, academic writing

You can set specialisations, for example in Digital and Social Media Management or Marketing Management. You learn in a practice-oriented way through projects, case studies and interdisciplinary exchange with other degree programmes.

How does the part-time degree programme work?

The degree programme is designed as a part-time online study course with a standard period of study of seven semesters (180 ECTS). The teaching units mostly take place virtually:

  • Live lectures on one to two evenings per week and on two Saturdays per month
  • Location-independent learning via the online campus of Hochschule Fresenius
  • Examinations are mostly possible online; at several examination centres nationwide you can optionally take exams on site
  • Practical projects, case studies and group work promote the transfer into professional life
  • Optionally, you can shorten the study duration to six semesters through recognition of previous commercial qualifications

The curriculum is designed to ensure compatibility of study, work and private life. Interactive formats and exchange with lecturers and fellow students are a fixed component.

What career opportunities and professional prospects do you have after the study programme?

With a Bachelor's degree in Media Management and Digital Marketing, a variety of fields of application open up in the media and digital economy as well as related sectors:

  • Product Management: Responsibility for the development, market launch and control of digital products
  • Marketing Management: Planning, implementation and evaluation of marketing campaigns, development of digital brand strategies
  • Project Management: Control and organisation of projects in the media, IT or digital sector
  • Social Media Management: Conception, implementation and monitoring of social media strategies for companies and agencies
  • Content Management: Editorial and strategic supervision of digital platforms and content offerings
  • Digital Entrepreneurship: Founding start-ups or building innovative digital business models

Graduates are qualified for leadership and specialist positions in the media, marketing and digital sectors. The Bachelor's degree also allows access to advanced Master's degree programmes in Communication Management, Digital Marketing or Media Economics.

Where does the study programme take place? All details about the study location

The study programme is completed entirely via the online campus of Hochschule Fresenius. The virtual live study offers you maximum flexibility:

  • Access from any location – you only need an internet connection
  • Digital learning platform, live seminars via videoconference and online examinations
  • Offer of special online community formats for networking and cooperation
  • If needed, examination locations in several major German cities are available as options

The organisational headquarters of Hochschule Fresenius is Idstein (Hesse), but study programmes at the online campus are open nationwide. In addition, you use the StudyPLUS portal of the university for networking, career development and further training offers.

What does the degree programme cost and how can you finance it?

The tuition fees amount to 345 euros per month for a standard period of seven semesters, a total of 14,490 euros. Additionally, there is a one-time registration fee of 250 euros.

  • The fees include digital learning materials, access to the online campus, examination participations as well as additional freely selectable courses (e.g. language courses, career development, start-up, networking events)
  • Financing options: You can apply for BAföG, use scholarship programmes or study loans
  • The study advisory service of Hochschule Fresenius supports you individually with all questions regarding financing

Employed students can also continue to work part-time and thus flexibly adapt the study programme to their respective life situation.

Advisory Service

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