Media Management and Digital Marketing, Bachelor of Arts

Admission Requirements

With your B.A. in Media Management and Digital Marketing, for example, you work in social media management, communications, PR and advertising agencies or in the online and digital economy.

In order to be able to start university studies at Hochschule Fresenius, applicants must provide evidence of the qualification required for the course (university entrance qualification). This is demonstrated by:

• the general university entrance qualification (Abitur), which entitles you to study at all universities and in all federal states,
• or the subject-specific university entrance qualification, which entitles you to study in the respective subject area and in the federal states listed in the certificate,
• or the university of applied sciences entrance qualification (Fachhochschulreife), which entitles you to study at a university of applied sciences or in a sequential degree programme at a university in the federal states listed in the certificate.

Alternatively, you can also be admitted without Abitur or Fachhochschulreife. The following applies for studying without Abitur:

• You have passed a master craftsman’s examination.
• Or you have a qualification according to the regulation on access for professionally qualified persons to universities in the state of Hesse, i.e. either a qualification from a professional advanced training course of at least 400 hours, a qualification from a technical college or a vocational or administrative academy, or a passed final examination in a state-recognised training occupation with subsequent professional experience of at least three years and passing a separate university entrance examination.
• For foreign qualifications, equivalence must be demonstrated for admission.

Applicants who have acquired a subject-specific university entrance qualification or university of applied sciences entrance qualification but whose certificate does not list the state of Hesse, please contact us on the free information hotline 0800/3400400 or arrange a callback – we are happy to help and look forward to your call!

Course Content and Specialisations

This degree programme combines elements of business administration and economics with IT fundamentals. Digitalisation plays a key role in the course. The curriculum includes the following modules:

• 1st semester: Strategic Media Management, Basics of Business Administration, Project Management and Presentation Techniques, Media and Communication Psychology, Marketing and Market Research, Communication Management
• 2nd semester: Digital Marketing and Online Business, Media Practice, Civil Law, Fundamentals of Economics, Academic Work, Statistical Methods,
• 3rd semester: Media Economics, Social Media and Content Marketing, Digital Law, Digital Project Management, Special Business Law, Empirical Research Methods
• 4th semester: Data Science and Data Analytics, International and Intercultural Management, Digital Transformation, Specialisation I
• 5th semester: Business Simulation Game, Practical Project, Business Ethics and Sustainability, Specialisation II
• 6th semester: Digital Entrepreneurship and Innovation, Case Study: Applied Digital Marketing, Elective Module, Bachelor Colloquium, Bachelor's Thesis

During your studies, you will also specialise in 2 of these exciting specialisations: Film and Video Production, Digital and Social Media Management, Event Management, Corporate Communication and Agency Management.

By the way, you can optionally integrate a practical semester into your study programme. If you choose a practical semester, the standard period of study is extended to 7 semesters, and you will earn a total of 210 ECTS credits during your studies.

Studying in Heidelberg

Heidelberg, the beautiful city on the Neckar, you will probably never want to leave after completing your studies at Hochschule Fresenius. In addition to all the cultural opportunities, numerous research institutions, publicly listed companies, and medium-sized global market leaders are based in the region – so job prospects are excellent. You will find Hochschule Fresenius Heidelberg at Sickingenstraße 63-65, close to the Campbell Barracks conversion area.

Similar Degree Programmes at Hochschule Fresenius

• B.A. Media and Communication Management, distance learning: This part-time distance learning degree systematically teaches you basic topics such as business administration, economics, accounting and statistics and complements these with complex issues of media law, media psychology and online marketing. You can study full-time over 6 semesters or part-time over 8–12 semesters.
• B.A. 3D Media Design & Management, on-campus study: With this bachelor’s degree you acquire important knowledge of innovative product design while also training your entrepreneurial thinking. For example, you learn how to design three-dimensional event spaces, stores, exhibition stands, websites and objects, preparing you systematically for a career in the global and creative working field of the future-oriented economy and media industry.
• B.A. Media and Communication Management, on-campus study: This course combines elements of business administration and economics with content on media law and media psychology. Digitalisation plays a key role in the studies. In the part-time course at Hochschule Fresenius, lectures take place on two to three evenings per week as well as on two to three Saturdays per month.