Social-Media-Management & Gaming, Bachelor of Arts

Who is suited for the Bachelor in Social Media Management and Gaming (B.A.)? Overview of Requirements and Target Group

This degree programme is aimed at everyone who is passionate about social media, gaming, communication and media and wants to contribute creatively to digital trends. It is especially geared towards individuals who later want to work as PR managers, journalists, content creators, editors or in related professions within the media and communications sector. The course is suitable for you if you are interested in cross-media work, digital platforms and content strategies and are willing to work professionally with both text and multimedia content. The content appeals to school leavers with university entrance qualifications as well as applicants with professional experience who have a focus on media management, gaming or social media.

Admission Requirements in Detail

• General university entrance qualification (Abitur), subject-specific university entrance qualification (subject-specific Abitur) or entrance qualification for universities of applied sciences (Fachhochschulreife)
• Alternatively: At least two years of vocational training plus at least three years of professional experience plus a passed aptitude test
• Motivation letter (maximum one page, up to 1,800 characters including spaces): Describe why you want to study the programme at SRH University, what your expectations are and how you see your professional future
• Chronological CV with a current passport photo
• Copy of ID (for international applicants: National Identity Card)

The admission process includes an interview after reviewing the documents. There is no allocation of study places based on a numerus clausus (NC). The programme is NC-free.

Personal Requirements and Recommended Skills

• Interest in societal, media and digital developments as well as gaming culture
• Creativity, openness and enjoyment of teamwork – many work phases are project-based and require cooperation
• Communication skills, confident expression in spoken and written language
• Initiative and willingness to take responsibility – the CORE principle of SRH University promotes active and self-directed learning
• Affinity for digital tools, social media and new technologies
• Analytical thinking and carefulness, e.g. when researching and evaluating information
• Basic knowledge of English is an advantage, as specialist literature or media are partially in English

The programme is particularly suitable if you are open to interdisciplinary projects, enjoy engaging with trends in media and communication and are keen to actively shape digital development.

Course Content: What Awaits You in the Bachelor's in Social Media Management and Gaming?

The Bachelor's degree programme in Social Media Management and Gaming at SRH University combines content from media economics, communication, journalism, and digital technologies. During your studies, you will acquire specialist knowledge and practical skills to develop and implement digital content strategies for companies, media, and organisations.

• Fundamentals: Media economics, corporate strategy, crossmedia, media economics and artificial intelligence
• Communication and Journalism: Applied ethics, social media management, PR management, media psychology, interview techniques, fake news detection
• Media Production and Design: Social media design, basics of film production, social media and internet live production
• Gaming Focus: Gaming workshop, interactive storytelling, future developments (social media & gaming)
• Business and Management: Project management, personnel and organisational development, leadership, change management, sustainable business models, financing
• Practical Orientation: Several practical projects, innovation and industry workshops, a compulsory internship or semester abroad
• Research and Academic Work: Colloquium, academic writing, development of final projects, bachelor thesis

Optional modules expand your individual focuses, e.g. in Data Interface & Innovation Culture or Digital Media Management Tools. The curriculum is designed to impart sound journalistic, communicative, and analytical skills.

How is the Degree Programme Structured?

The degree programme is designed as a full-time on-campus course and lasts 7 semesters (210 ECTS). You will learn in a practice-oriented way according to the CORE principle of SRH University: projects, workshops, and numerous practical tasks are integrated into every phase. The aim is for you to continuously apply and deepen your knowledge in practice.

• Practical Projects: In each semester, you implement your own practical projects, such as the “Podcast Workshop” or the Gaming Workshop.
• Workshops & Laboratories: Innovation labs, social media, film, and gaming workshops complement the programme.
• Internship/Semester Abroad: In the 6th semester, you complete either a practical semester at a company or a study semester abroad.
• Bachelor Thesis: At the end, you develop and present your final project as part of a colloquium.

Many modules are supervised by experienced professors as well as external media experts from professional practice. The programme starts annually in the winter semester and has no admission restrictions (NC).

Career Opportunities: In Which Professions Can You Work?

After graduation, you are qualified for a wide range of tasks in the digital media and communication industry. As a graduate, you will be able to both conceptualise and produce content as well as strategically manage media projects.

• Social Media Manager at companies, agencies, or NGOs
• Content Manager for web platforms, online shops, companies
• Editor for print and online media
• Journalist (media houses, radio, TV, online)
• Public Relations Manager for organisations and companies
• Press Spokesperson, communications consultant
• Gaming and Interactive Storytelling Expert
• Influencer Manager, Content Creator, Self-Employment
• Project Manager for media projects, events, and campaigns

Typical employers include publishers, agencies, media houses, broadcasting companies, event and marketing firms, start-ups, or corporate communications. New professional fields such as influencer and community management, podcast production, or strategic consulting in digital projects are also open to you.

Where is the Programme Offered?

The Social Media Management and Gaming degree is offered at SRH University in Berlin and Hamburg. The Berlin campus is characterised by modern facilities and good transport connections; workshops and practical projects take place either on site or in cooperation with partner companies.

Study locations at a glance:

• SRH Campus Berlin
• SRH Campus Hamburg

Tuition Fees and Financing Options

The tuition fees amount to €690 per month for students from the EU/EEA (including Switzerland and the Western Balkans). For students from outside the EU/EEA, a semester fee of €4,140 applies. In addition, there is a one-time enrolment fee (€750 for EU/EEA, €1,000 for non-EU/EEA).

• Monthly Fee: €690 (EU/EEA)
• Total Costs (standard period of study): €28,980 (excluding living expenses)
• Enrolment Fee: €750 (EU/EEA) or €1,000 (non-EU/EEA)

There is maximum cost transparency – additional examination fees are generally not charged. Various financing options are available, such as student loans, scholarships or individual support programmes. SRH University is happy to advise you on suitable models.