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Deutsch Who this German-taught Media and Event Management BA suits — and what you need to get in
This programme in Berlin is a fit if you see your future in media, live events or brand experiences. Typical profiles include: school-leavers from abroad aiming to start a career in media and event management in Germany; junior staff from agencies, venues or cultural organisations who want a first academic degree to move into coordination roles; and content creators or community managers who want to add structured business and project skills to their portfolio. If you plan to build a career in Europe’s media hub, studying in German will help you access internships and jobs.
Admission requirements
Entry is based on a recognised higher education entrance qualification and proof of German proficiency. Expect the following checks and documents:
- Higher education entrance qualification: a secondary school-leaving certificate that qualifies you for university study in your home country and is recognised as equivalent to the German Abitur (equivalence is assessed case by case).
- Admission with international certificates: common school certificates (e.g. A-Levels, IB Diploma, High School Diploma with college credits) are considered if they meet university-entry standards. Official recognition of international degrees and diplomas applies.
- Teaching language: German. You must submit formal proof of German language proficiency as required for admission. The university defines accepted proofs; typical certificates for German-taught degrees in Germany include DSH, TestDaF or Goethe-Zertifikat at the required level.
- Transfer students: previous university study can be recognised toward the degree if modules match in content and scope (individual assessment).
- Application materials: complete application form plus standard supporting documents (educational certificates, transcript). Additional items may be requested during the process.
Note: If your documents are not in German or English, certified translations are usually required. Non-EU applicants should plan enough time for document review and subsequent steps such as visa and relocation.
Personal requirements
Success in this BA depends on solid self-management and communication. You should be comfortable working with deadlines, coordinating teams and presenting ideas. Expect a full-time study load of roughly 30–40 hours per week across lectures, group projects and independent study. Good written and spoken German is essential to follow lectures, work with study materials and collaborate in project work; basic English helps with international sources and industry terms. Bring persistence, realistic time planning across semesters, and an interest in both creative concepts and analytical tasks (budgets, KPIs, event logistics). Familiarity with office software and an openness to learn common media tools will make your start easier.
What will you study in the Media and Event Management (B.A.) at bbw Hochschule?
The programme is taught in German. If you do not have a German school-leaving certificate, you will need formal proof of German language proficiency for admission; the university sets the accepted certificates and minimum level. The degree comprises 180 ECTS over six semesters and ends with a bachelor’s thesis.
Business foundations for the media and event sector: You build a management toolkit tailored to creative industries. Typical subjects include principles of management and economics, marketing fundamentals, and accounting and controlling for service businesses. Legal and ethical frameworks for media and events usually complement this block.
Media industries and communication: You explore how media markets work and how brands communicate across channels. Expect modules such as media economics and media law, digital and social media strategies, and public relations or corporate communications with a focus on storytelling and content.
Event design and operations: You learn how to plan, budget and execute live and hybrid events. This area typically covers event conception and experience design, event logistics and budgeting, and stakeholder, sponsor and artist management including risk and safety basics.
Project skills and analytics: To deliver campaigns and events on time and on budget, you sharpen your methods. Modules commonly include project and process management, quantitative basics for market and audience research, and tools for campaign performance measurement and reporting.
Electives and thesis: In the later semesters, you can steer your profile towards, for example, brand events, entertainment and festival management or digital media production. The bachelor’s thesis demonstrates your ability to apply theory to a concrete management problem, ideally connected to your intended career path.
bbw Hochschule is a private Fachhochschule (university of applied sciences). Teaching is application-oriented and aligned with professional practice. The university is staatlich anerkannt (state-recognised), and the programme follows the Bologna framework with 180 ECTS credits, facilitating international comparability of your degree.
How does studying in the Media and Event Management (B.A.) work at bbw Hochschule?
The teaching language is German – this shapes your day-to-day learning
All courses, exams and supervision are in German. To enrol, you must be comfortable reading case studies, giving presentations and writing academic texts in German. Formal proof of proficiency is required for international applicants; accepted certificates and levels are set by the university.
On-campus study in Berlin-Adlershof
You study on campus in Berlin, at the Adlershof location – one of Europe’s major science and technology parks in the southeast of the city. Adlershof combines research institutes, media companies and start-ups; you benefit from proximity to potential project partners and employers while enjoying Berlin’s cultural scene and extensive public transport connections.
Applied learning with seminars and project work
As a university of applied sciences, bbw combines lectures with seminars, case work and projects. You learn in manageable groups where feedback and supervision are part of the format. Industry-related tasks and practical assignments help you build a portfolio that is relevant for internships and entry-level roles.
Assessments reflect management practice
Performance is typically assessed through a mix of written exams, presentations, project reports and case-study work. In higher semesters you will often work on integrated projects that combine media strategy and event execution. The programme concludes with your bachelor’s thesis.
What does the Media and Event Management (B.A.) cost?
Tuition is €530 per month, which corresponds to €3,180 per semester and €19,080 in total over the standard duration of six semesters. You usually pay in euros by monthly or semesterly instalments throughout your studies. Plan for potential one-off or ongoing administrative costs (e.g., semester ticket or student services) in addition to tuition if applicable.
Living in Berlin varies by district and lifestyle. As an orientation for international students, you should budget roughly €950–€1,250 per month for accommodation, food, local transport, health insurance and personal expenses. Adlershof and nearby areas in the southeast can be more affordable than central boroughs; shared flats significantly reduce costs.
bbw Hochschule may offer scholarships or tuition reduction schemes; availability and criteria change over time. If you are applying from abroad, clarify payment schedules and any bank transfer fees early to avoid delays at enrolment.
What careers and recognition does the Media and Event Management (B.A.) offer?
bbw Hochschule is a state-recognised (staatlich anerkannt) private university of applied sciences in Berlin. The bachelor’s degree carries 180 ECTS credits under the Bologna framework, which supports recognition for master’s entry and professional mobility across the EU and many countries worldwide. Employers in Germany and internationally generally understand UAS degrees as practice-oriented management qualifications.
With a management profile focused on media and events, typical entry roles include:
- Event manager or producer in agencies, corporates, trade fairs and cultural organisations
- Junior brand, marketing or communications manager in media and consumer industries
- Project manager for festivals, conferences, sports or entertainment formats
- Content, social media or community manager with live-communication responsibilities
- Account or campaign manager in advertising, PR and experiential agencies
Berlin’s ecosystem of media companies, start-ups, venues and creative agencies offers diverse internship and job options. After graduation, you can continue with a master’s degree in fields such as marketing, media management or event management if you wish to specialise further.
Who is the Media and Event Management (B.A.) right for – and who not?
This programme fits you if you want a practice-oriented route into media and live communication, and you are ready to study and work in German in Berlin. You prefer small-to-mid-sized classes and hands-on projects instead of purely theoretical lectures.
- You aim for management roles in media, marketing, PR or the event industry.
- You want an application-focused degree at a university of applied sciences with clear links to practice.
- You are comfortable studying, presenting and writing academically in German.
- You are attracted by Berlin’s media and start-up scene and want to build a network there.
- You value a structured bachelor’s degree with 180 ECTS and a clear path to master’s options.
It will not be the right choice for everyone. The points below are common reasons why international applicants decide against this programme.
- You need an English-taught programme; here, all teaching and exams are in German.
- You cannot relocate to Germany for on-campus study in Berlin.
- You are looking for the lowest possible tuition; Germany’s public universities generally charge far less than private providers.
- You seek direct access to a regulated profession (e.g., medicine, law, teacher training); this management degree does not provide that pathway.
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