Media and Event Management, Bachelor of Arts

Who is the dual study programme Media and Event Management at the Media University suitable for?

The dual study programme Media and Event Management (B.A.) at the Media University is aimed at you if you want to combine practical experience and theory optimally during your studies. If you are interested in the development of modern media formats, event management and project work and aspire to a responsible position at the interface of creativity and business, you will find an ideal preparation for your professional future in this course. The programme is especially aimed at school leavers who have a passion for media, communication and organisation and are looking for a structured entry into the media and event industry. Technical interest, teamwork skills and a high degree of initiative are also typical characteristics for the target group.

Admission requirements for the dual study programme

• University entrance qualification: General higher education entrance qualification (Abitur), entrance qualification for universities of applied sciences or an equivalent recognised qualification. The exact recognition is checked by the Media University on a case-by-case basis.
• Contract with a cooperating company: For the dual practice-integrated study model, an employment or training contract with a partner company of the university is necessary. The Media University actively supports you in finding a suitable company.
• Focus of interest: Media and/or event management should be plausibly justified in the letter of motivation.
• Application process: In addition to the written application, a personal interview or selection process is generally carried out.
• Start of semester: Possible in the summer semester (April) or winter semester (October).

Further details on admission requirements can be found at the student advisory service of the Media University. The university examines for all applicants whether school or vocational qualifications are sufficient for admission on a case-by-case basis.

Which personal requirements should you bring with you?

• Initiative and organisational talent: Practical projects in your studies and simultaneous work in the company require a high degree of self-organisation and commitment.
• Interest in media and events: You should bring enthusiasm for the media and event world and enjoy engaging with current trends, technological developments and communication strategies.
• Teamwork skills: Teamwork is essential in the media and event sector, especially in the planning and execution of events or media projects.
• Communication skills: You should be able to express yourself well both in writing and orally; presentations are part of everyday study life.
• Flexibility and adaptability: The rapid development in media and event technologies requires a willingness to embrace change and find new solutions.
• Resilience: The dual study programme combines study and practical placements – you should be able to manage several tasks simultaneously.

In short: If you have an interest in media and events, enjoy teamwork and organisation and want a varied working life, the dual study programme Media and Event Management offers you a versatile, practical and solid foundation for your career entry in the media and event industry.

Contents of the Media and Event Management Degree Programme

In the Bachelor's degree programme Media and Event Management at the Media University of Applied Sciences, you acquire key competences for the management of modern media formats and events. The programme combines general foundations of media economics and business administration with industry-specific knowledge from the media and event sector.

• General education modules: Scientific propaedeutics, economics, media and communication studies, interculturality, empirical methodology as well as personal and social skills
• General education elective modules: Media law, social sciences, social psychology, media technology, digital economy, business English, second foreign language (e.g. Spanish, Chinese)
• Subject-specific modules: Applied statistics, data analytics, entrepreneurship, network economy, business ethics and digital ethics, media and innovation management, media production and project management, economics of media markets, media psychology, media markets and platforms, transformation management
• Event management modules: Introduction to event management, event planning, financing and controlling, event technology, event marketing and sponsoring, event law, practical project event

In the dual study programme, the content is supplemented by an increased practical component in the cooperating company.

How is the degree programme structured?

The programme offers you two models: the classical full-time study and a dual study programme.

• Classical Bachelor's degree: 6 semesters, 180 ECTS credits, including a six-month mandatory internship.
• Dual practice-integrated degree: 7 semesters, alternating study and employment in the cooperating company, more specific practical projects complement the theory.
• Start possible each summer semester (April) and winter semester (October).

Through the regular mandatory internship, you gain valuable insights with practical partners such as Koelnmesse, WDR, Ströer Media or Event Destinations. In the dual study programme, the cooperating company provides additional practical experience.

What career opportunities are available?

The Bachelor's degree in Media and Event Management qualifies you for a wide range of activities in the media industry and event sector. The combination of management, media and event know-how opens up diverse prospects.

• Marketing manager
• Project manager in marketing, event or communication
• Event manager or production assistant
• Social media consultant or account executive
• Junior consultant in agencies and companies
• SEO consultant or digital media specialist
• Founder with your own business in media or events

Graduates work in agencies, media companies, businesses from various industries and non-profit organisations.

At which locations can you study?

The Media and Event Management degree programme at the Media University of Applied Sciences is offered at three locations:

• Berlin
• Cologne
• Frankfurt am Main

Both the classical and the dual study programmes are available at all locations.

What are the costs and what financing options are available?

• Classical study: €790 per month (as of 2024)
• In the dual study: €0 tuition fees. The costs are covered by the cooperating company. A remuneration may also be provided.
• Information on financing options, such as BAföG or student loans, is offered by the university's student advisory service.

In the classical model, you pay the monthly fees during your study period. In the dual model, there are generally no direct tuition fees for you.