English 
Deutsch Who is the Bachelor’s Degree in Digital Business & Data Science suitable for?
The Bachelor’s degree programme Digital Business & Data Science is aimed at school leavers with a university entrance qualification as well as professionally qualified individuals who want to position themselves at the interface of business and technology. It particularly addresses those who want to analyse and design dynamic business models in the digital environment and have a keen interest in data analysis, programming and digital transformation. The programme is ideal for anyone aiming for an international career in Digital Business Management, Data Science or innovation-driven business areas.
What admission requirements do you need to meet?
To start studying for the Bachelor’s degree in Digital Business & Data Science, you need a general university entrance qualification (e.g. Abitur, technical college entrance qualification or an equivalent professional qualification recognised as such). In addition, the following documents are required:
- Completed application form
- Curriculum vitae
- Motivation letter
- Copy of your identity card or passport
For applicants who do not fully meet the regular admission requirements, there is the possibility of being admitted via the UE Foundation Diploma. This also fulfils the formal admission requirements for the Bachelor’s degree upon successful completion.
The programme is offered in English. Therefore, you should be able to provide proof of sufficient English language skills (details of recognised certificates are regulated in the university’s application process).
Personal requirements and recommended competences
You should have mathematical-analytical thinking skills and enjoy logical, data-based tasks. Interest in digital business models, computer science, statistics or programming is advisable, as these topics form a central focus. Independent working, organisational skills and willingness to actively participate in international teams are important soft skills. Curiosity for new technologies and openness to the rapid development in the digital environment are helpful.
What content does the Bachelor’s degree in Digital Business & Data Science cover?
In the Bachelor’s degree programme Digital Business & Data Science at the University of Europe for Applied Sciences, you will engage with the central questions of the digital transformation of modern companies. The course combines business administration knowledge with data analysis and technological expertise.
- You will learn essential fundamentals of programming and Big Data & Analytics.
- The focus is on methods of statistical analysis, machine learning, deep learning and their application to real business processes.
- The module Artificial Intelligence provides you with insight into current developments in artificial intelligence and its strategic importance for various industries, e.g. Health 4.0, Fintech, e-commerce and Industry 4.0.
- You will develop skills in data modelling, developing data-driven business models and the digital transformation of organisations.
- Topics such as digital marketing, digital product & service design and network economy complement the professional profile.
Case studies, project work and practical modules enable you to apply what you have learnt concretely in projects together with business partners.
How is the Digital Business & Data Science degree structured?
The programme is designed as a six-semester full-time on-campus course and comprises 180 ECTS credits. The language of instruction is English. You can start either in the summer semester in March or in the winter semester in September.
- The curriculum is modular; the emphasis is clearly oriented towards digital business and data competencies from the outset.
- Throughout the course, you combine foundational modules with advanced, practice-oriented courses. Topics such as programming, data analytics, digital transformation and artificial intelligence run throughout all semesters.
- An integrated practical semester or semester abroad is typically scheduled in the fifth semester and allows you to gain practical experience in companies or international contexts.
- Project-based learning, company projects and excursions are fixed components. You benefit from the university’s collaborations with leading companies from IT, finance, media or industry.
- The final thesis in the sixth semester crowns your studies with an independent scientific or practical treatment of a topic from the field of Digital Business or Data Science.
Flexible additional option: Those who want to prepare can complete a one-semester Foundation Diploma in advance, which imparts business fundamentals and English skills and counts towards the Bachelor’s degree.
What career prospects does a degree in Digital Business & Data Science offer you?
With a Bachelor of Science in Digital Business & Data Science, you are well qualified for a wide range of roles in the digital economy. In particular, the combination of business know-how and data-based analytical skills is highly sought after in the job market.
- You can work as a Digital Business Development Manager, Digital Innovation Manager, Digital Marketing Manager or as a Data Analyst in various industries.
- Positions in product management, data analysis as well as in areas such as e-commerce, Fintech or Industry 4.0 are open to you.
- Typical tasks include the development of new digital business models, the analysis of complex data streams, project management and the implementation of data-driven business strategies.
- The acquired skills include: machine learning, programming, statistical data analysis, digital process design and innovation management.
- The gross salary for entry-level employees is according to the provider between
Due to the close connection to companies and the practice-oriented study concept, you will find very good entry opportunities in growth industries after graduation.
Where does the programme take place and how is it organised?
You can study Digital Business & Data Science at three attractive locations:
- Potsdam (Innovation Hub): Modern equipped campus with a focus on digital innovation directly in the SAP Think Campus – co-operation possibilities and proximity to Berlin’s tech scene.
- Hamburg: Central location and creative environment, access to start-ups and established companies in northern Germany.
- Dubai: International study environment with a German-language degree and the possibility to study in one of the most important economic centres of the Middle East.
All locations have state-of-the-art infrastructure, laboratories for data science, VR and AI technologies as well as open learning spaces. On-campus teaching with an international focus creates good conditions for networking and project work. An integrated semester abroad is possible, with the Dubai campus providing a stronger global reference.
What costs are associated with the Digital Business & Data Science degree and how can you finance it?
The tuition fees for the Bachelor’s degree in Digital Business & Data Science amount to €744 per month. The total costs thus amount to €26,784 (for six semesters studying in Germany). At the Dubai location, different fees apply (around 60,882 AED total).
- The price includes all courses, examination fees as well as the use of the modern infrastructure and laboratories.
- The university offers numerous scholarship programmes, including the Digital Pioneers Scholarship, Cultural Diversity Scholarship as well as special offers for women in tech, siblings or international students.
- Individual financing options include instalment models, educational funds and education loans as well as (if eligible) BAföG.
- A Career Development Center supports applications for part-time jobs, internships and entry-level positions to help with financing during your studies.
For precise planning, an early consultation with the study advisory service is recommended to make use of suitable funding options and scholarship opportunities.
Experiences & Reviews
Also interesting 👇
Source of this course information: Vendor Website
Advisory Service
Have questions about Academic Programs Digital Business & Data Science? Ask your question here, even anonymously. An employee of the institution University of Europe for Applied Sciences or the editorial team will answer you.