Digital Marketing and Social Media, Bachelor of Science

On-campus program @ XU Exponential University of Applied Sciences 

👉 The Bachelor's programme in Digital Marketing and Social Media at XU Exponential University offers a comprehensive education for future experts in the field of digital communication and marketing. With a standard period of study of six semesters, practical projects, and a strong international focus, this programme prepares students for a variety of professional opportunities. In the final semesters, students can specialise and benefit from a strong network of industry experts.

At a Glance

🏫 University XU Exponential University of Applied Sciences, UAS based in Potsdam
The XU Exponential University is a private university in Potsdam specializing in digitization and technology. It offers innovative degree programs in areas such as Data Science and Digital Business, combining interactive learning methods with practical projects. The university was founded in 2018 and is state-recognized. Students benefit from a global network of experts and practice-oriented teaching formats to be prepared for the challenges of the digital future.
🎓 Field of Study EconomicsMarketing
📜 Degree Bachelor of Science (B.Sc.)
⏳ Duration 6 Semesters
🎯 ECTS 180 Credit Points
🌍 Language of Instruction English
📖 Course contents Marketing, Digital Marketing, Digital Communication, Business Administration, Innovation Management Skills
📚 Electives Digital Marketing Management, Social Media Marketing, Digital Marketing Communication (Search Engine Marketing, Mobile Marketing), Digital Marketing Intelligence/Advanced Market Research, Digital Branding, Digital Customer Relationship Management, Digital Communication Design
📍 Location Potsdam
📅 Enrollment Winter or summer semester
💶 Fees
from 760 € monthly
from 27360 € total
🔗 More Info https://xu-university.com

Admission requirements

University entrance qualification according to the Brandenburg Higher Education Act required May be the Abitur or a completed vocational training relevant to the field of study (plus at least 2 years of work experience) At least B2 level in English required Applicants with German (specialized) Abitur usually do not have to provide additional proof of English proficiency.

Details

The Bachelor in Digital Marketing and Social Media at XU Exponential University offers a contemporary education in the constantly changing world of digital marketing. The program is designed for individuals who want to use their creative skills to succeed in the digital environment. Students learn the development and implementation of sophisticated strategic marketing concepts with a strong focus on Social Media. The program has a standard duration of six semesters and is internationally oriented. A special feature is the opportunity to study at a partner university abroad in the fourth semester. Study contents include Marketing, Digital Communication and Business Administration, complemented by practical projects and labs.

Marketing Digital Marketing Digital Communication Business Administration Innovation Management Skills

Special features of the program include practical experiences through internships and projects, as well as the possibility of specialising in areas such as Digital Customer Relationship Management or Digital Communication Design in the final semesters. Graduates have excellent career opportunities in fields such as Social Media Marketing, Influencer Marketing and E-Commerce Marketing.

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