Business Psychology, Bachelor of Science

Who is the Business Psychology degree at UE suitable for?

The Bachelor’s degree in Business Psychology (B.Sc.) at the University of Europe for Applied Sciences is aimed at individuals who want to combine psychological and economic competencies to actively shape the challenges of the modern working world. It is primarily targeted at school leavers with university entrance qualifications, who are interested in the interplay between psychology, business and management. The programme is attractive both for those who want to work long-term in the fields of human resources, marketing, advertising, management consulting or organisational development, as well as for anyone who finds analysis, leadership and digital and social transformation processes exciting at the interface between people and companies. Applicants should be open to practice-oriented learning and willing to actively engage in projects with external business partners.

Admission Requirements at a Glance

• University Entrance Qualification: General higher education entrance qualification (Abitur), advanced technical college entrance qualification or an equivalent recognised qualification. Alternatively, the UE Foundation Diploma can be obtained as preparation and access.
• Completed application form
• Proof of certificates and language skills: School certificate with the relevant grades as well as proof of the required language skills (German for the Hamburg/Iserlohn campuses, English for Berlin). The specific required language certificates may vary depending on the location.
• Curriculum vitae and letter of motivation: Presentation of the educational and, if applicable, professional background as well as the individual motivation for studying Business Psychology.
• Copy of passport (especially for international applicants)

For applicants whose certificates do not grant direct access to the degree or who wish to refresh basic knowledge before starting their studies, there is the option to complete the Foundation Diploma programme at UE. This provides business and language fundamentals and, upon successful completion, opens the way to the Bachelor’s degree.

Which personal requirements are helpful?

• Interest in psychological issues and economic contexts
• Analytical thinking skills as well as enjoyment of empirical methods (e.g. statistics, research, test theory)
• Communication skills and openness in dealing with people
• Willingness to work interdisciplinarily and practice-oriented
• Goal orientation and motivation to tackle complex problems
• Basic English skills (especially for English-language courses or the Berlin campus)
• Initiative and sense of responsibility to independently and collaboratively carry out projects

Anyone choosing to study Business Psychology should also have an interest in societal developments such as digitalisation, globalisation and changes in the world of work.

What content does the Bachelor's degree in Business Psychology cover?

In the Bachelor's degree in Business Psychology at the University of Europe for Applied Sciences, you will acquire solid knowledge in psychology and business administration. The aim is to combine psychological theories and methods with economic issues. The practice-oriented curriculum covers topics such as personality psychology, social psychology, organisational psychology, work psychology, and market and advertising psychology. In addition, there are modules from business administration, such as Economics, Controlling & Cost Management, Marketing, and Digital Transformation.

• Psychological focus: General Psychology, Social and Personality Psychology, Diagnostics & Test Theory, Work and Organisational Psychology
• Business Administration focus: Economics, Financial Accounting, Controlling, Marketing, Sales & CRM, Human Resources & Organisation, Law
• Methodological skills: Empirical Social Research, Research Methods & Statistics
• Current topics: Digital Media & Communication, Digital Transformation, Innovation Competencies
• Spotlight module: In the elective module "Consumer Psychology" you analyse consumer decision-making behaviour and develop well-founded advertising strategies based on neuroscientific findings.
• Soft skills & employability: Development of key competencies, introduction to academic work, and a practical semester give you deep insights into the professional fields of business psychology.

How is the degree structured?

The Bachelor's degree programme in Business Psychology (B.Sc.) is designed for six semesters and comprises 180 ECTS credits. You study full-time on campus, optionally at the locations Hamburg or Iserlohn. The start of studies is possible in the winter and summer semester.

• Study format: Full-time on-campus study, optionally in German (Iserlohn, Hamburg) or English (Berlin, according to website)
• Practical relevance: The degree includes numerous practice-oriented projects with business partners and a coached practical semester (30 ECTS)
• Degree: Bachelor of Science (B.Sc.)
• Duration: 6 semesters
• Thesis: In the final semester, you write a Bachelor's thesis and present your results in a colloquium

The study model places emphasis on interdisciplinarity and prepares you specifically for the diverse fields of work of modern business psychologists through project-oriented teaching and practical modules.

Which professional fields are open to you after graduation?

With a Bachelor's degree in Business Psychology, you are qualified for key positions in companies, especially where psychological expertise is needed to optimise business processes. Typical fields of application are:

• Personnel development and human resources management
• Recruiting, employer branding
• Marketing, market research and advertising psychology
• Management consulting, change management
• Work psychology and workplace health promotion
• Organisational consulting

Graduates of the UE work, among others, as personnel developers, recruiters, market researchers, and organisational consultants. The close practical orientation during the degree and the Career Development Centre of the UE actively support the career entry.

Where can you study Business Psychology?

You can complete the full-time Business Psychology degree programme at the University of Europe for Applied Sciences in Hamburg or Iserlohn. In Berlin, the degree programme is offered in English.

• Hamburg: Urban business location with a strong economic network
• Iserlohn: Quieter study atmosphere with modern campus facilities
• Berlin (English-speaking): Especially intercultural environment, many start-ups and opportunities for practical experience (according to website)

All locations offer modern study conditions and access to an international network. On-campus teaching promotes exchange and networking among students.

What costs will you incur?

For students from the EU, the monthly tuition fee at the University of Europe for Applied Sciences for the Business Psychology degree programme is €708 (or €4,950 per semester). The total costs for the degree amount to approximately €25,488.

• Monthly fee: €708
• Semester fee: €4,950
• Total costs (standard period of study 6 semesters): approx. €25,488
• Payment options: Payment monthly or per semester possible

Various financing options are available, including scholarships, state funding (e.g. BAföG), and support from the university.