English 
Deutsch Who is the Bachelor’s degree in Data Science, AI and Digital Business suitable for?
The Bachelor’s degree in Data Science, AI and Digital Business at Gisma University of Applied Sciences is aimed at high school graduates as well as international school leavers who are interested in data analysis, artificial intelligence, and digital business models. The programme is ideal for technology enthusiasts seeking a career at the intersection of technology and business – for example as a data analyst, software developer, or in innovation-driven corporate departments. It especially targets prospective students who wish to gain practical experience and prepare for an international work environment, for example through a semester abroad or project work with a global focus.
What formal criteria do you need to meet?
For admission, you need a general higher education entrance qualification (e.g. Abitur or international university entrance qualification). English skills at B2 level must be demonstrated (for example, by an IELTS certificate with a minimum score of 6.0, no section below 5.5, or equivalent proof such as TOEFL iBT, Pearson PTE, or Duolingo). Gisma also offers its own free English test. International applicants are required to take an entrance test. Those who have not yet fully met the admission requirements can complete the preparatory Foundation Programme.
You should have a strong interest in numbers, logical thinking, and digital technologies. Analytical skills, problem-solving ability, and teamwork are important, as the course includes many case studies, project work, and practical application phases. Curiosity about business-related contexts, initiative, and the willingness to independently work on complex tasks are crucial for success in the programme. Basic knowledge of mathematics and computer science is helpful but not mandatory.
What course content can you expect in the Bachelor of Data Science, AI and Digital Business?
In the degree programme Data Science, AI and Digital Business at Gisma University of Applied Sciences, you will be provided with sound knowledge in the fields of data analysis, artificial intelligence (AI) and digital business models. The modules are practice-oriented and link technical skills with business know-how. You will acquire the following knowledge and skills:
- Programming skills: Python programming, data structures and algorithms
- Analysis of large data sets: Data mining, big data, data integration and visualisation
- Artificial Intelligence & Machine Learning: Development of models, application of AI in real business cases
- Statistical modelling: Statistical fundamentals and applied procedures
- Data governance, security and ethics: Responsible handling of data, legal and ethical aspects
- Business competencies: Basics of marketing, digital marketing and analytics, innovation management, digital business models
- Project management and start-up: Planning, implementation and presentation of projects, business start-up simulation
- Intercultural competencies: Creative problem solving, collaboration in international teams
- Academic work: Academic writing and research methods, bachelor thesis
Particularly noteworthy is the end-to-end data science project, which introduces you to a real business challenge and familiarises you with the entire process of data-driven decision-making in companies.
How is the degree programme organised and structured?
The Bachelor’s degree in Data Science, AI and Digital Business comprises six semesters (three years) full-time. The programme follows a modern hybrid learning model with on-campus phases and supplementary e-learning elements:
- Teaching and learning units take place partly on campus, partly online – through project work, group exercises, online discussions and e-learning
- In the fifth semester, a mobility window is available: You can complete a semester abroad at leading technology universities or specialise further through practice-oriented elective modules
- In the career development semester, you work on an extensive business project in data science from data acquisition to solution
- The degree concludes with the bachelor thesis featuring scientific in-depth study on a practical topic
The programme is student-centred – the lecturers at Gisma University have many years of practical experience and guide you actively towards current topics in the digital economy. Group projects, individual coaching and international teamwork round off the learning experience.
What career prospects can you expect as a graduate?
As a graduate of the Data Science, AI and Digital Business degree programme, you will possess a sought-after skill set for the digital economy. According to the Gisma alumni survey 2023, the average starting salary is €55,000–60,000 annually. Possible career paths after graduation include:
- Data scientist or data analyst in companies, research as well as in the start-up environment
- App or web developer
- Information systems manager or IT consultant
- Machine learning engineer or AI specialist
- Software developer and network technician
- Consulting and project management roles in digital business
Starting a technology company or pursuing a further master’s degree, for example in data science, artificial intelligence or management, are also options available to you.
Where does the programme take place and how is the campus organised?
You will complete your studies primarily at the Gisma main campus on the SAP Think Campus in Potsdam, close to Berlin. The study environment is modern, international and practice-oriented:
- Smart building campus: Creative and technology-supported learning spaces on the SAP site
- High level of internationality: Students from over 80 nations, the language of instruction is English
- Strong industry connections: Proximity to tech companies such as SAP and Tesla, excellent internship opportunities
- Additional networking and study options at the Berlin campus (mainly for MBA and master’s programmes)
- Option for a semester abroad in London, Shanghai or Singapore during the mobility window
- Accommodation options offered, for example, by the Edge Student Hub in Zossen, about 45 minutes from Berlin, with modern standards starting at €599/month
Potsdam is very well connected by public transport – you can reach Berlin in 20–30 minutes by train, with the campus located close to tram and bus stops.
What costs and financing options should you expect?
The total cost for the Bachelor in Data Science, AI and Digital Business amounts to €9,600 for the entire course, or alternatively €267 per month for six semesters of study. Differing figures on the university website indicate a higher annual rate; the course-specific calculation is decisive.
- Additional living expenses (rent, food, insurance) apply – for example, a place in the Edge Student Hub costs from €599 per month
- There are numerous funding opportunities and regional scholarships available – especially for international students
- Gisma University offers advice on financing, instalment payment and scholarships
Studying at Gisma University of Applied Sciences is therefore affordably planned and opens access to attractive career opportunities in the digital economy.
Advisory Service
Have questions about Academic Programs Data Science, AI, and Digital Business? Ask your question here, even anonymously. An employee of the institution Gisma University of Applied Sciences or the editorial team will answer you.