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The Central State Office for Distance Learning (ZFU) has approved the course Sports Management under the number 1154823. Who benefits from the dual Bachelor's degree in Sports Management?
The dual degree program in Sports Management at the European University for Innovation and Perspective (EHIP) is aimed at sports enthusiasts with an interest in management and organization. You are particularly suitable if you are seeking a practical academic qualification after completing your Abitur, a commercial training, or if you are a specialist in sports-related professions. If you combine a passion for sports with analytical and economic thinking, seek the interchange between theory and practice, and want to take on interface tasks between sports practice and management, then this study is right for you.
What are the formal admission requirements for the dual study program?
For admission to the Bachelor's program in Sports Management (B.A.) in the dual model at EHIP, the following admission requirements apply:
- General university entrance qualification (Abitur), technical college entrance qualification, or subject-related university entrance qualification enable direct access.
- Even without an Abitur, admission is possible if you have a specialized professional qualification such as specialist, business administrator, business economist, specialist business management specialist, technician, master craftsman, or accountant.
- Without Abitur and without a professional qualification: A minimum of a two-year completed, relevant vocational training and up to three years of relevant professional experience qualify for a trial study according to state higher education laws §58 (3).
- Being accepted by a practice partner – a company or organization with a focus on sports – is a mandatory component. The university assists in the placement.
Personal requirements include organizational skills, self-motivation, sense of responsibility, as well as an interest in economic connections in sports. Having initial experience in sports (e.g. as a club member or coach) and an interest in topics such as business administration, marketing, and project management are advantageous. Communication skills, team orientation, and enjoyment of working with people are important for the requirements of the course. Since the course is completely online, you should have pronounced self-organization, reliable time management, and digital competence.
What content and skills does the dual degree programme in Sports Management at EHIP impart?
In the dual Bachelor's degree programme in Sports Management at the European University for Innovation and Perspective (EHIP), you acquire a broad range of knowledge in economics, management, and sports-related practical skills. The key study contents and acquired skills are:
- Business Administration and Management: You learn the fundamentals of business management, leadership, marketing, accounting, cost accounting, business mathematics, personnel, and project management.
- Sport-specific Competencies: Focus areas include organization and processes in sports, sport psychology, sports economics, sport marketing, sponsoring, event management, and sports facility management.
- Legal and Ethical Aspects: You gain insights into commercial law, sports law, club law, data protection, and ethical integrity in sports.
- Digitalization and Innovation: Contents related to digital business models in sports, digitalization trends, and IT basics will provide you with future-proof qualifications.
- Specializations: You have the option to choose from E-Sport Management, Mass Sports, Management in High Performance and Professional Sports, as well as Sport Marketing - allowing you to tailor the programme to your professional goals.
- Practical Reflection and Thesis: Regular practical phases, reflection units, and a scientific Bachelor's thesis with a colloquium ensure a close theory-practice transfer.
You develop skills in leadership, organization, communication, financial management, strategic planning, sports marketing, as well as digital competencies and ethical responsibility.
How is the dual Sports Management distance learning structured?
The programme is entirely organised online, focusing on flexibility and practical relevance. The detailed structure includes:
- Individual Study Start: You can start at any time; entry is possible every day.
- Flexible Time Management: You coordinate your work and study hours (between 20 and 35 hours per week) with your practical partner. This allows you to seamlessly integrate the programme into your professional life.
- Study Platform myFOCUS: The digital learning environment provides scripts, interactive web-based trainings, videos, live tutorials, and online workspaces.
- Module Selection and Learning Pace: After the basic modules, you control the sequence of additional modules yourself and can set priorities.
- Practical Phases in the Company: The knowledge acquired is directly applied in practical operations and further developed in reflection units with study coaches.
- Digital Examinations: Examinations take place entirely online and can be completed flexibly once you are ready.
- Study Completion: The programme culminates in the Bachelor's thesis, which you complete with a colloquium.
The study structure allows you to complete the programme as a continuing education alongside work or as a direct entry into practice. Through close practical phases during the programme, you have already gained relevant work experience.
What career prospects and options do you have with a Bachelor's degree in Sports Management (dual)?
The degree opens up diverse career opportunities within the entire sports industry and beyond. Possible fields of employment after graduation include:
- Sports Marketing and Sponsoring: You develop marketing and sponsoring strategies, work on projects in agencies, professional clubs, or companies in the sports industry.
- Club and Association Management: Organizing, membership administration, financial planning, and public relations in clubs, associations, or sports institutions.
- Project Management for Sports Events: Planning and conducting sports events and their evaluation, including the acquisition and support of sponsors.
- Management in E-Sports and Professional Sports: Team leadership, athlete support, strategic development of professional teams and e-sports organizations.
- Human Resources and Digitalization: Positions in Human Resource Management, Change Management, and digital innovations specifically in sports-related companies and organizations.
Graduates find employment at sports associations, sports clubs, event organizers, sports equipment manufacturers, agencies, sports venue management, or start directly in responsible management positions with their professional experience from the programme. Your practical experience and network during the programme improve your job prospects and enable a quick transition to the job or advancement within the industry.
What are the costs of the dual distance learning programme in Sports Management and what financing options are available?
There are no tuition fees for the dual study programme at EHIP. The funding is provided by the practical partner (your employer). In detail:
- No Tuition Fees: The costs of the programme are fully covered by the practical company.
- Monthly Salary: During the programme, you receive compensation from your practical partner. The amount is based on the industry standard for dual study programmes and varies depending on the company and region.
- No Additional Costs: There are no costs for exams, learning materials, or face-to-face events, as the entire organization and assessment are done online.
- Tax Aspects: Since the study is integrated with work experience, certain parts of the costs or expenses may be tax-deductible. An individual assessment is recommended.
Due to full cost coverage and monthly compensation, the dual distance learning programme is economically attractive. The combination of salary, practical relevance, and the absence of tuition fees leads to low financial burden during the study period.
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