English 
Deutsch Who is the part-time Bachelor's degree in Club & Association Management in Sports aimed at?
The course is aimed at individuals who are already active in sports clubs or associations or who wish to take on a leadership role in the sports sector. It is particularly intended for dedicated athletes from professional, amateur or recreational backgrounds, employees in sports organisations, as well as career changers who want to combine their passion for sport with sound management knowledge. The programme is suitable for all those who want to pursue an academic degree flexibly alongside their job, voluntary work or sporting activities, and who want to prepare specifically for positions such as club manager, sports event planner or those responsible for sports facility development.
What formal admission requirements do you have to meet?
The following formal criteria are required for admission to the Bachelor's degree:
- General higher education entrance qualification (Abitur)
- or subject-specific higher education entrance qualification (Fachabitur)
- or entrance qualification without Abitur through a recognised, completed vocational training with subsequent relevant professional experience (e.g. through advanced training or aptitude test in accordance with regional legal regulations)
A prior degree is not required, but previously earned academic achievements can be recognised upon application and the duration of study shortened. The language of instruction is German.
You should have a strong interest in sports organisations and club work. Initiative, organisational talent and enjoyment in motivating people as well as shaping projects in a team are important. Previous experience in clubs, voluntary commitment or initial practical insights in the sports sector are advantageous. Resilience and the ability to manage several tasks simultaneously will support you in the demanding study and professional routine. For the semi-virtual format, you need self-motivation, self-discipline and openness to digital learning.
What content can you expect in the part-time degree course in Club & Association Management in Sports?
In the bachelor's degree programme Club & Association Management in Sports at the Hochschule für angewandtes Management, you will build comprehensive management skills for work in sports clubs, associations and sports-related organisations. The course offers you a broad spectrum of knowledge in the fields of business administration, sports management and digitalisation, as well as targeted insights into current practical fields.
- Fundamentals of Sports Management & Scientific Work: You will learn about the structures and processes in the sports sector and gain methodological competence for studies and analyses.
- Club and Association Management: You will engage with the organisation and leadership of clubs and associations, member motivation and event management.
- Marketing, Event Management & Digitalisation: Development and implementation of targeted measures for member recruitment, brand building, social media and digital transformation in sports organisations.
- Personnel Management & Team Leadership: Building, promoting and developing high-performing teams in the club and association environment.
- Sports Law, Financial Management & Controlling: Contract management, budgeting, and legal frameworks for sports events and organisations.
- Specialisations: In the later stages, you can set focus areas, for example on management of sports organisations, sports events and stadiums, marketing in sports, digitalisation in sports, CSR & sustainability or esports.
- Practical Projects & Transfer Modules: You will work on real case studies and conduct your own projects, deepen transfer competence and future-readiness, and develop solutions to current challenges in the sports business.
- Future Skills: Modules on digitalisation, AI, sustainability and societal trends prepare you for changes in sports management.
A particular feature is the strong emphasis on practical relevance and action competence, supported by lecturers from the sports industry and a network of practical partners. You will develop not only specialist knowledge but also problem-solving skills, digital competences and leadership qualities.
How is the part-time club management degree organised?
The course is designed as a part-time model (Studium Plus). You study flexibly alongside work, voluntary activities or other commitments. The duration of study is 7 semesters (equivalent to 3.5 years), with the degree being a state-recognised Bachelor of Arts with 210 ECTS.
- Blended Learning: Multimedia online learning content on a digital platform, combined self-study phases and joint on-site workshops.
- On-site phases: Approximately 10 interactive workshops per semester take place at study locations, enabling application and deepening of content in small groups.
- Personal support: Small learning groups of up to 30 students ensure intensive support and individual feedback.
- Independent project work: Many modules include practical projects, case studies and action competence exercises addressing concrete tasks from sports management.
- Integrated internship semester: You will gain practical experience over a total of six months in suitable companies or clubs, possibly spread over the study period according to individual organisation.
- Specialisation phase: From the 5th semester onwards, you choose your focus and further shape your studies according to your interests.
- Bachelor thesis: In the final semester, you complete your studies with a scientific paper, often in cooperation with a practical partner.
The degree is tailored for high compatibility with work and everyday life. The digital learning platform enables mobile learning, and transferability to daily work in the sports sector is the focus.
What career opportunities does the Bachelor’s degree in Club & Association Management in Sports open up for you?
As a graduate of this course, you possess the key qualifications to take on management and specialist roles in recreational and professional sports. Typical fields of employment include:
- Club Manager: Organisation, member development, financial management and strategic development of sports clubs.
- Association Manager: Management and development of sports associations at regional or national level.
- Sports Event & Stadium Manager: Planning, coordination and economic control of major sports events and sports venues.
- Sports Marketing Manager: Development and implementation of sponsorship concepts, brand strategies and communication campaigns for sports organisations, associations or agencies.
- Specialists for Digitalisation & Innovation: Introduction of new technologies, digital member recruitment and implementation of AI projects in sports.
- Specialist positions in CSR and Sustainability: Development of sustainable sponsorship models, compliance, social project work in sports.
- Consulting and Project Management: Self-employed work or employment in consulting firms for club and association development.
With this degree, you can also pursue a master’s degree later, for example in General Sports Management or related management areas. Thanks to HAM’s strong practical network, you gain access to diverse employers in the sports market.
At which locations and in what form does the course take place?
The main study location is Ismaning near Munich. In addition, the Hochschule für angewandtes Management offers numerous other study centres for the on-site workshops:
- Berlin
- Dortmund/Unna
- Düsseldorf
- Frankfurt/Main
- Hamburg
- Hanover
- Cologne
- Mannheim
- Munich/Ismaning
- Nuremberg
- Stuttgart
The majority of the course can be completed online independent of location. Only the on-site appointments take place at the mentioned locations, so you can schedule the organisation flexibly with your place of residence or job.
What costs should you expect and how can you finance the course?
For the part-time course in the Studium Plus model, monthly tuition fees of €495 are payable. The total cost for 7 semesters amounts to €21,585.
- Instalment payment: The fee is paid in equal monthly instalments.
- Dual option: If you choose a dual study model and secure a place with a HAM partner company, the partner company usually covers the tuition fees.
- Additional financing options: Depending on your personal situation, BAföG, scholarships or education funds can be utilised. Some employers support their employees' studies.
- Tax advantages: Tuition fees can often be deducted as business expenses for tax purposes.
The investment grants you access to a practice-oriented and ACQUIN-accredited education that prepares you for leadership positions in the sports sector.
Advisory Service
Have questions about Academic Programs Club & Association Management in Sport? Ask your question here, even anonymously. An employee of the institution University of Applied Management or the editorial team will answer you.