Sport and Event Management, Bachelor of Science

Studying Sport & Event Management: Requirements, Personal Suitability and Target Group

The Bachelor's degree programme Sport and Event Management at the University of Europe for Applied Sciences is aimed at prospective students who see their future in the dynamic sports and events industry. It is especially targeted at school leavers who are interested in management tasks in sports clubs, event agencies or event marketing. The target group includes both applicants with a strong affinity for sports and events as well as those who want to combine business administration basics with creative organisational tasks. The programme is particularly suitable for people who enjoy working conceptually and take pleasure in creating emotional moments for an audience.

Admission Requirements

• Fully completed application form
• Higher education entrance qualification (e.g. Abitur, Fachhochschulreife or equivalent qualification)
• Proof of required language skills:
  • For German-language degree programmes in Hamburg or Iserlohn: very good command of German
  • For English-language degree programmes in Berlin or Dubai: very good command of English (e.g. IELTS or equivalent test)
• Curriculum vitae (CV)
• Letter of motivation
• Copy of passport

All documents should be submitted completely and within the respective application deadlines. Depending on nationality and educational qualification, different requirements may apply, such as the recognition of international qualifications. Details are provided by the university in its study and examination regulations.

Personal requirements are also important. Prospective students should have an interest in sports and events, be communicative and possess organisational skills. Analytical abilities, self-initiative and resilience are just as important in this professional field as teamwork. A basic understanding of business administration and legal contexts facilitates the start of the studies but is not a mandatory requirement.

What content does the Bachelor’s degree in Sport & Event Management at the University of Europe for Applied Sciences convey?

In the Bachelor’s degree in Sport & Event Management, you acquire comprehensive knowledge in the fields of management, business administration, and economics with a focus on the sport and event industry. The study programme covers both classic business administration modules such as Economics and specialised subjects like Sport & Event Marketing, Digital Media & Communications, as well as Sport & Event Processes. In the module “Managing Professional Sport Markets,” you engage intensively with business-to-consumer and business-to-business marketing, customer relationship management, and the specifics of financing in the sports sector. For individual profile development, you can choose specialisations such as football management or eSports studies.

• Management and leadership skills in the sport and event sector
• Fundamentals of business administration and law
• Sport & Event Marketing, Digital Media & Communications
• Special modules such as “Managing Professional Sport Markets”
• Optional specialisations in football management or eSports

How does the Bachelor’s degree proceed?

The degree programme comprises six semesters and is designed for 180 ECTS credits. You study either in German (in Hamburg and Iserlohn) or in English (in Berlin). Practical orientation is a priority: throughout the course, you work on projects closely connected to the industry and establish direct contacts with professional life. In the spotlight module “Managing Professional Sport Markets,” you learn to analyse and manage key markets in the sports industry. The curriculum also offers the possibility of internships and collaboration with companies and professional associations in the sport and event sectors. The two specialisation semesters give you room for individual deepening and the development of your own profile according to your interests.

• Standard period of study: 6 semesters (full-time study)
• 180 ECTS credits
• Practice-oriented teaching with real business projects
• Start of studies: each in the winter semester (September) and summer semester (March)
• Individual specialisation within the degree

What career prospects do you have after graduation?

As a graduate of the Sport & Event Management degree programme, you are broadly positioned to enter various professional fields within the sport and event industry. The competences acquired range from event management and sport marketing to leadership and organisation of sports clubs or event agencies. The UE Career Development Centre supports you in finding internships and starting your career. According to an internal evaluation, around 98 % of graduates find employment within twelve months after graduation, more than 70 % of them in permanent positions.

• Event management at sports events, trade fairs and concerts
• Management and marketing in sports clubs, associations and agencies
• Club, association and event management
• Sponsorship and customer management
• Strategic management and consulting in companies in the sport and event industry

Which locations can you choose?

You can complete the degree programme at the locations Berlin, Hamburg or Iserlohn. In Berlin and Dubai, the programme is offered in English, while in Hamburg and Iserlohn the language of instruction is German. All locations are characterised by their proximity to sports clubs, event agencies and numerous cooperation partners. This gives you easy access to internships and exciting projects in the industry. Hamburg, as a metropolis, offers a vibrant sport and cultural scene, while Iserlohn impresses due to its proximity to sports clubs in an economically strong region.

• Berlin (language of instruction English)
• Hamburg (language of instruction German)
• Iserlohn (language of instruction German)

What costs are incurred for the degree and how can you finance it?

The costs for the Bachelor’s degree vary depending on location and nationality. For EU applicants, the tuition fee is 744 Euro per month. For non-EU applicants, a fee of 12,700 Euro per year applies. The total costs for the degree amount to approximately 36,300 Euro (for six semesters, according to information in the course profile). The University of Europe for Applied Sciences offers support with financing questions and provides information on scholarships, education loans and other funding opportunities.

• Total costs: approx. 36,300 Euro (6 semesters)
• EU students: 744 Euro per month
• Non-EU students: 12,700 Euro per year
• Optional financing through scholarships, loans and further funding programmes