Live Entertainment & Eventmanagement, Bachelor of Arts

Admission Requirements

With your Bachelor's degree in Live Entertainment & Event Management, for example, you can work as an event manager, venue manager, or cultural and event manager.

In order to start university studies at Fresenius University, applicants must demonstrate the necessary qualification for the course of study (university entrance qualification). This is demonstrated by:

• the general higher education entrance qualification (Abitur), which entitles you to study at all universities and in all federal states,
• or the subject-specific higher education entrance qualification, which entitles you to study in the corresponding subject area and in the federal states specified in the certificate,
• or the university of applied sciences entrance qualification, which entitles you to study at a university of applied sciences or in a structured degree program at a university in the federal states specified in the certificate.

Alternatively, you can also be admitted without Abitur or university of applied sciences entrance qualification. Provided the following for studying without Abitur:

• You have passed a master craftsman's examination.
• Or you have a qualification in accordance with the Regulation on Access for Professionally Qualified Persons to Universities in the State of Hesse, that is, either a qualification from a professional advanced training course of at least 400 hours, a qualification from a technical school, or a vocational or administrative academy, or a passed final examination in a state-recognized training occupation followed by at least three years of professional activity and passing a separate university entrance examination.
• For foreign qualifications, equivalence must be demonstrated for admission.

Applicants who have obtained a subject-specific higher education entrance qualification or university of applied sciences entrance qualification, but whose certificate does not list the state of Hesse, please contact us at the free info hotline 0800/3400400 or request a call back - we are happy to assist you and look forward to your call!

Study Content and Specializations

The Bachelor's programme Live Entertainment & Event Management is aimed at individuals aspiring to a career in the dynamic events industry. The course content combines theoretical knowledge with practical experiences to provide a comprehensive understanding of the sector.

During the studies, students acquire both business management and scientific methodological competencies necessary for successful planning, organization, and implementation of events in live entertainment and sports.

The programme regularly integrates on-site weeks at D.LIVE, one of the leading providers in the events industry, to ensure that students are in direct contact with industry professionals and gain industry-specific knowledge.

The study plan includes the following modules:

• 1st Semester: Introduction to Business Administration, Accounting and Cost Accounting, Business Language Issues, Academic Writing, Introduction to Live Entertainment & Event Management, Experience Orientation, and Customer Journey
• 2nd Semester: Civil Law, Introduction to Economics, Digital Transformation, Project Management in the Event Industry, Booking and Ticketing
• 3rd Semester: Commercial, Company, and Labor Law, Descriptive and Inductive Statistics, Leisure Psychology and Sociology, Event Technology and Production, Management of Music, Sports, and Venues
• 4th Semester: CSR and Sustainable Corporate Management, Negotiation, Event Accounting and Budgeting, Visitor Safety and Event Law, Public Relations and Brand Building
• 5th Semester: Intercultural Competences, MICE and Sustainable Event Management, Event Marketing and Visitor Communication, Empirical Methods in the Event Industry/Research and Evaluation in the Event Context, Sales and Hospitality
• 6th Semester: Project Management and Interface Management, Focus I: Live Music, Focus II: Sport Events
• 7th Semester: Practical Project in Event Management, Current Trends and Developments in the Industry, Bachelor Thesis, Disputation

Throughout the studies, you will also delve into exciting specializations, such as Live Music or Sport Events.

Study Concept and Structure

The part-time study programme at Fresenius University is a so-called hybrid study that optimally combines attendance-based components with online study. This allows you to complete a completely flexible programme that integrates seamlessly into your daily life, professional life, and family life.

The lectures usually take place on 2-3 evenings a week, typically from 6:00 pm to 9:15 pm. Additional lectures are held on 2-3 Saturdays per month, each from 8:00 am to 4:00 pm.

Conveniently, you do not have to attend lectures for every module in person. Many lectures can be completed online or from home. With your enrollment, you gain access to our learning platform studynet. In addition, you will learn with elaborately designed study scripts, the studymags.