Live Entertainment & Eventmanagement, Bachelor of Arts

Who is suited for the part-time Bachelor's degree in Live Entertainment & Event Management?

The degree programme is aimed at professionals who want to specifically qualify for the planning, organisation and execution of live events, concerts, sports events or cultural projects. It targets those interested in the event industry, employees of event agencies, cultural organisations, sports clubs or venues, as well as career changers with an affinity for entertainment, music and large-scale events. The programme is also suitable for those wishing to deepen their knowledge in event marketing and event law.

What formal admission requirements apply?

To be admitted to the Bachelor's degree programme in Live Entertainment & Event Management at Hochschule Fresenius, you must meet the following requirements:

• General university entrance qualification (Abitur) or advanced technical college entrance qualification (Fachhochschulreife)
• Studying without Abitur is possible: Alternatively, you can start with a master craftsman’s certificate or a comparable professional advanced qualification, for example, IHK specialist qualification.
• You can also gain admission with a completed vocational training of at least two years plus at least three years of professional experience in a relevant field (for example, event management, event organisation, media, sports, culture).

There is no Numerus Clausus (NC); study places are not limited.

Personal requirements include a strong affinity for live events and new event formats, organisational talent and teamwork skills. Since you will be working in a creative and dynamic environment, you should bring initiative, flexibility and resilience. Communication skills and willingness to work outside regular hours are important. Basic knowledge of digital tools, interest in music, sport or culture and a structured way of working support your success in event management studies.

Detailed Course Contents

In the Bachelor's degree programme in Live Entertainment & Event Management (B.A.) at Hochschule Fresenius, you can expect a comprehensive qualification for the management of live events and entertainment. You will engage intensively with business administration fundamentals and industry-specific topics. Important content includes:

• Booking and Ticketing: You will learn the organisation of artist bookings and the management of ticketing systems.
• Event Technology and Production: The technical planning and implementation of events are the focus.
• Project Management in the Event Industry: You will acquire methods for planning, steering, and controlling event projects.
• Management of Music, Sport and Venues: You will examine business models and processes related to venues and specific industry segments.
• Event Marketing and Visitor Communication: Communication, marketing, and target-group-oriented offer design for events are key components.
• Visitor Safety and Event Law: Legal frameworks and safety concepts are conveyed in a practical manner.

You choose specialisations from the fields of Live Music and Sport Events and expand your skills with knowledge in intercultural communication, scientific methodology, and current industry trends. Close cooperation with D.LIVE, a leading company in the event business, ensures genuine practical relevance.

Course Progression: How does the part-time online degree programme work?

The degree programme is designed for seven semesters (a total of 180 ECTS) and is completed part-time on the Online Campus of Hochschule Fresenius. An overview of the organisation:

• Virtual live lectures take place one to two evenings per week as well as two Saturdays per month.
• Flexible learning through digital learning platforms and online materials.
• Each semester you are required to attend a presence week at D.LIVE. During this, you gain insights directly into the practice of the event industry and learn from active experts.
• Many examinations can be taken online.
• Course start is possible each winter semester.

This study format supports the compatibility of study, work, and private commitments and allows for location-independent studying.

Career Prospects & Employment Opportunities after the Bachelor

With the Bachelor's degree, numerous fields of activity open up in the event and entertainment industry. Central occupational profiles include:

• Event Manager: Planning, organising, and carrying out concerts, festivals, sports, and cultural events.
• Venue Manager: Responsibility for the operation and management of event venues.
• Cultural and Event Management: Organisation of regional, cultural, or corporate events.
• Project Management in Agencies or Companies: Taking on leadership roles in event agencies, marketing departments, or service providers for event organisation.
• Self-Employment: Running your own event company or working freelance as an event consultant.

Thanks to the strong practical orientation, you will be able to take on responsible tasks with organisers, agencies, in the sports sector, in cultural environments, or in the public sector.

Study Location: All about the Online Campus and Practical Weeks

The degree programme takes place entirely at the Online Campus of Hochschule Fresenius. This allows you to study independently of location and flexibly with digital tools and virtual classrooms.

• The mandatory practical weeks are conducted each semester at D.LIVE. There, you gain practical experience directly at the event venue and establish contacts with industry professionals.
• You can participate nationwide and integrate the online attendance events into your daily routine.
• For exams, online examination options are available as well as – if desired – examination centres in various cities.

This offers you maximum flexibility and at the same time direct access to the industry network.

Costs and Financing: What you should plan for your studies

The tuition fees amount to 450 euros per month. With a study duration of seven semesters, total costs amount to 18,900 euros. Additionally, a one-time registration fee of 250 euros applies.

• The price includes all teaching materials, the use of digital learning platforms and access to StudyPLUS services such as language courses, career counselling and networking events.
• Funding through BAföG is possible: students with corresponding eligibility can apply for this state support.
• There are also various financing options, such as scholarships, student loans (e.g. with KfW) or education funds.
• The university offers individual study advice on financing and application procedures.

Due to the part-time study format, the programme is especially suitable for working professionals or people with family commitments.