General Management, Master of Arts

Distance learning program @ IU International University of Applied Sciences 

👉 The Master's program in General Management at IU International University is designed to provide students with a broad understanding of various areas of management. The program covers topics such as strategic management, human resources, marketing, finance, and business ethics. The program is hands-on and gives students the opportunity to apply their knowledge in real business situations. Graduates of the program are able to take on leadership positions in various industries and companies. The program is available in both full-time and part-time modes.

At a Glance

🏫 University IU International University of Applied Sciences, UAS based in Erfurt
Practical relevance, international orientation or maximum flexibility: IU International University (IU) prepares over 100,000 students for the global job market. It brings together under its umbrella more than 100 study programs offered in three independent university areas: the IU Dual Study Program, the IU Distance Learning Program and the flexible IU myStudium. IU offers students a network of renowned practical partners in the business world: more than 15,000 companies have already successfully cooperated with IU, including ZURICH Versicherungen or Motel One. IU, which was founded in 2000, is now represented in over 40 cities in Germany.
🎓 Field of Study EconomicsGeneral Management
📜 Degree Master of Arts (M.A.)
⏳ Duration 4 Semesters
🎯 ECTS 120 Credit Points
🌍 Language of Instruction German
📖 Course contents Digital business models, research methodology, applied statistics, strategic management, leadership, Seminar: Change Management, institutional economics, project: Institutional intervention for digital transformation, consumer behavior and market research, online and social media marketing, business ethics and corporate governance, economy and society II, international accounting, corporate finance, elective module A, elective module B, master's thesis
📚 Electives Business Intelligence, Customer Journey, E-Commerce, Performance-oriented Controlling, Health Care Management A, Human Resource Management: Theory and Practice, Real Estate Management, International Management, Communication and Public Relations, Artificial Intelligence, Management Consulting, New Work, Performance Measurement and Entrepreneurship, Personnel Acquisition and Development, Project Management, Project Management for IT Projects, Sales Management, Strategic Financial Management, Strategic Hotel Management, Strategic Air Transport Management, Strategic Marketing and Branding, Supply Chain Management
📍 Location online
✅ ZFU Approval The Central State Office for Distance Learning (ZFU) has approved the course General Management under the number 147111.
📅 Enrollment Anytime
💶 Fees
from 329 € monthly
from 14143 € total
🔗 More Info https://www.iu-fernstudium.de
  • master's program without mandatory attendance at Germany's largest university
  • study start possible at any time, no semester system
  • interesting specializations, such as in Business Intelligence or Customer Journey
  • flexible study duration between 4 semesters of full-time study and 8 semesters of part-time study

These are the requirements for the Master General Management

With your Master's in General Management, you can work, for example, as a corporate consultant, managing director, or sales manager.

To be admitted to the part-time Master's program in General Management at IU International University, you must have obtained a first degree from a state-recognized or state university, such as a Bachelor's or Master's degree. The grade of your degree should be at least "Satisfactory."

The focus of your primary degree should also be in the field of business administration. If your primary degree does not have a focus on business administration, you can still be admitted through a Master's access examination.

In addition, you can have extensive prior learning recognized to shorten your study time in distance learning and save on tuition fees. Recognitions can include achievements you have made in previous Master's programs. The university can also recognize extensive work experience in the field of General Management. It is best to submit your recognition request with your application.

These are the study contents in the online course General Management

This master's program at IU comprises approximately 16 modules, which you will take and complete over 4 semesters of regular study time. Each module is worth 5-10 credit points (ECTS) and concludes with an examination performance such as a term paper or an exam. In total, you will earn 120 credit points from module to module and from semester to semester.

The typical course schedule for full-time study in General Management looks as follows:

  • Semester 1: Digital Business Models, Research Methodology, Applied Statistics, Strategic Management, Leadership, Seminar: Change Management
  • Semester 2: Institutional Economics, Project: Institutional Intervention for Digital Transformation, Consumer Behavior and Market Research, Online and Social Media Marketing, Business Ethics and Corporate Governance, Business and Society II
  • Semester 3: International Accounting, Corporate Finance, Elective Module A, Elective Module B
  • Semester 4: Master's Thesis

What sets the General Management master's program at IU apart is the numerous opportunities to specialize in elective areas according to your own interests and professional fields.

You can choose your two specializations from these exciting modules: Business Intelligence, Customer Journey, E-Commerce, Performance-Oriented Controlling, Health Care Management A, Human Resource Management: Theory and Practice, Real Estate Management, International Management, Communication and Public Relations, Artificial Intelligence, Management Consulting, New Work, Performance Measurement and Entrepreneurship, Employee Recruitment and Development, Project Management, Project Management for IT Projects, Sales Management, Strategic Financial Management, Strategic Hotel Management, Strategic Air Transport Management, Strategic Marketing and Branding, Supply Chain Management.

How flexible is the standard study time in the distance learning program General Management

At IU International University of Applied Sciences, in the part-time distance learning program, you can choose from 3 study models:

  • In full-time study, the standard study time is 4 semesters or 24 months. You can extend the standard study time by up to 2 semesters or 12 months at no extra cost. Full-time study in General Management is particularly suitable for those who are not working or working only a few hours per week.
  • In part-time study I, the standard study time is 6 semesters or 36 months. You can extend the standard study time by up to 2 semesters or 12 months at no extra cost. Part-time study I is suitable, for example, if you work part-time alongside your studies.
  • In part-time study II, the standard study time is 8 semesters or 48 months. You can extend the standard study time by up to 2 semesters or 12 months at no extra cost. Part-time study II is particularly suitable if you are heavily involved in your job alongside your distance learning program.

By the way, during the course of your studies, you can also take a semester off at no extra cost.

How does online study at IU work?

A study program that adapts to your life: In online studies at IU, you learn flexibly and digitally whenever and wherever you want to learn.

In the Master's distance learning program in General Management at IU International University, there is no attendance requirement - you learn continuously from home, in the library of your choice, or wherever you can learn best.

You can take your modules and courses whenever you want. This way, you can usually customize your study plan and semester schedule flexibly.

Central to the IU distance learning program are your interactive study scripts. You will receive the scripts in printed form as well as digitally as PDFs and for tablets. Through the smart app IU Learn, you can access scripts for your General Management studies as well as scripts from all other distance learning programs at IU.

Through myCampus, the online campus at IU, you also have access to additional materials, such as videos. You interact with your lecturers and fellow students, for example, in virtual live formats, such as interactive classes.

And exams? You can take them as online exams if you prefer. You can complete an online exam 24/7 once you feel adequately prepared for the material. Alternatively, you can take the exam at one of the numerous exam centers of IU throughout Germany.

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