Part-time program Marketing & Digital Media (B.A.) – FOM University of Applied Sciences

Marketing & Digital Media (B.A.) at a Glance

📜 Degree Bachelor of Arts (B.A.)
⏳ Duration 7 Semesters
💶 Fees
from 345 € monthly
from 14490 € total
🏫 University FOM University of Applied Sciences, UAS based in Essen (Germany)
FOM University of Applied Sciences is a private, state-recognised university of applied sciences based in Essen, Germany. It is aimed mainly at working professionals, trainees, dual students and international applicants who want to combine academic study with practical experience. FOM offers part-time, dual, campus-based and digital study formats, with a strong focus on business, management, law, IT, engineering, health and social sciences.
📋 Study Format Part-time program
🎓 Field of Study EconomicsMarketing
🎯 ECTS 180 Credit Points
🌍 Language of Instruction German
📖 Course contents Here are the given data translated into English (en-GB): Management Basics, Competence & Self-Management, Fundamentals of Marketing & Media, Introduction to Mathematics, Cost Accounting & Bookkeeping, Online Marketing, Traditional Advertising, Academic Work, Customer Relationship Management, Market Research, Social Media & Mobile Marketing, Economic Psychology, Usability / Web Design / Web Analytics, Services Marketing, Marketing Intelligence, Scientific Methods – Quantitative Data Analysis, Content Management Systems, Project (Development, Marketing of Websites, Webshop), Marketing Controlling, Crossmedia Management, Marketing & eBusiness, Marketing Planning Project, Business / Corporate Ethics, Scientific Methods – Qualitative, Business Commercial English, IT & Media Law, Bachelor Thesis / Colloquium
📍 Location Aachen, Augsburg, Berlin, Bochum, Bremen, Dortmund, Duisburg, Düsseldorf, Essen, Frankfurt, Hagen, Hamburg, Hanover, Cologne, Leipzig, Mannheim, Marl, Munich, Münster, Neuss, Nuremberg, Stuttgart, Wesel, Wuppertal
📅 Enrollment Winter or summer semester
🔗 More Info View Vendor Profile

Admission requirements

  • General university entrance qualification (Abitur), advanced technical college entrance qualification or other equivalent recognised prior education
  • and current employment (full-time as well as part-time) or vocational training, trainee programme, internship. If you are currently not employed but aiming for employment, please contact our study advice service. We will be happy to review your individual admission options together.

Details

With increasing digitalisation, the demands on online marketing for companies are intensifying. The digital trend offers enormous opportunities not only for medium-sized businesses and large corporations. Retailers can also extend their offerings to the internet and thus gain new customers. As a graduate of the Bachelor's degree programme in Marketing & Media, you are in demand as a digital navigator within companies.

The Bachelor's degree in Marketing & Digital Media imparts practical specialist knowledge in marketing, as well as fundamental business administration skills. You will learn to develop marketing concepts, conduct market and target group analyses, and carry out online campaigns. With the appropriate measures and consistent success monitoring, you will, for example, achieve your goals in social media marketing in the future. In addition, you will engage with information science topics such as usability, web design, and web analytics, thus effectively steering customer behaviour in your online shop and on your website.

Advisory Service

Have questions about Academic Programs Marketing & Digital Media? Ask your question here, even anonymously. An employee of the institution FOM University of Applied Sciences or the editorial team will answer you.

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