Marketing & Digital Media, Bachelor of Arts

• Dual studies
•  Bachelor of Arts (B.A.)
•  7 Semester
•  Aachen, Augsburg, Bochum, Berlin, Bielefeld, Bochum, Brunswick, Bremen, Dortmund, Dresden, Duisburg, Dusseldorf, Erfurt, Essen, Frankfurt, Freiburg, Hamburg, Hanover, Karlsruhe, Kassel, Cologne, Leipzig, Luebeck, Mainz, Mannheim, Munich, Muenster, Potsdam, Ravensburg, Regensburg, Rostock, Stuttgart, Ulm, Wuppertal, Kiel, Chemnitz, Bonn, Wuerzburg or Virtual Campus
•  German
•  Business Administration, Statistics, Consumer Behavior, Introduction to Scientific Work for Business Management and Communication, Practical Project 1: Agile Project Management, Practical Reflection 1…

In the dual study program Marketing Management at Germany's largest university, you systematically engage with current trends in marketing as well as the fundamentals of business administration. Additionally, you can choose to specialize in Sales & Distribution, Online Marketing, or Digital Business. Over the course of 7 semesters, theory and practice alternate regularly, often on a weekly basis. And as for the tuition fees, your practical partner covers them!

• Fulltime programm (blended learning)
•  Bachelor of Arts (B.A.)
•  6 Semester
•  Aachen, Augsburg, Berlin, Bielefeld, Bochum, Bonn, Brunswick, Bremen, Chemnitz, Cologne, Dortmund, Dresden, Dusseldorf, Erfurt, Essen, Frankfurt a.M., Freiburg, Hamburg, Hanover, Karlsruhe, Kassel, Kiel, Leipzig, Luebeck, Mainz, Mannheim, Munich, Muenster, Potsdam, Regensburg, Rostock, Stuttgart, Ulm, Wuerzburg or Virtual Campus
•  German
•  Business Mathematics, Consumer Behavior, Service Management, Introduction to Media and Communication Studies, Business Administration I II, Managerial Economics, Introduction to Academic Work, Statist…

You want to shape how products and services are consumed? As a marketer, you need to understand the market, identify trends, and analyze customer needs. Developing effective marketing strategies requires a broad knowledge that goes far beyond the four Ps (product, price, place, promotion). So that you can later work as a leader and marketing expert in a variety of industries, you will also gain insights into the digital marketing world, which is increasingly permeating life.