Marketing & Digital Media, Bachelor of Arts

Part-time program @ FOM University of Applied Sciences 

Read everything about Part-time studies Marketing & Digital Media with degree Bachelor of Arts (B.A.). The study program is offered by FOM University of Applied Sciences based in Essen. Questions about studying? Use the academic counseling and write your question or review in the comments below.

At a Glance

🏫 University FOM University of Applied Sciences, UAS based in Essen (Germany)
The FOM University is one of the largest private universities in Germany with over 42,000 students. It is specifically aimed at working professionals and offers practice-oriented bachelor's and master's degree programmes in the fields of business, law, health, IT, and engineering. At 29 locations nationwide, classes take place in the evenings and on weekends in person. The FOM is state-recognized, system-accredited, and closely connected to the economy and businesses.
🎓 Field of Study EconomicsMarketing
📜 Degree Bachelor of Arts (B.A.)
⏳ Duration 7 Semesters
🎯 ECTS 180 Credit Points
🌍 Language of Instruction German
📖 Course contents Here are the given data translated into English (en-GB): Management Basics, Competence & Self-Management, Fundamentals of Marketing & Media, Introduction to Mathematics, Cost Accounting & Bookkeeping, Online Marketing, Traditional Advertising, Academic Work, Customer Relationship Management, Market Research, Social Media & Mobile Marketing, Economic Psychology, Usability / Web Design / Web Analytics, Services Marketing, Marketing Intelligence, Scientific Methods – Quantitative Data Analysis, Content Management Systems, Project (Development, Marketing of Websites, Webshop), Marketing Controlling, Crossmedia Management, Marketing & eBusiness, Marketing Planning Project, Business / Corporate Ethics, Scientific Methods – Qualitative, Business Commercial English, IT & Media Law, Bachelor Thesis / Colloquium
📍 Location Aachen, Augsburg, Berlin, Bochum, Bremen, Dortmund, Duisburg, Düsseldorf, Essen, Frankfurt a. M., Hagen, Hamburg, Hannover, Cologne, Leipzig, Mannheim, Marl, Munich, Münster, Neuss, Nürnberg, Siegen, Stuttgart, Wesel, Wuppertal
📅 Enrollment Winter or summer semester
💶 Fees
from 345 € monthly
from 14490 € total
🔗 More Info View Vendor Profile

Admission requirements

  • General university entrance qualification (Abitur), advanced technical college entrance qualification or other equivalent recognised prior education
  • and current employment (full-time as well as part-time) or vocational training, trainee programme, internship. If you are currently not employed but aiming for employment, please contact our study advice service. We will be happy to review your individual admission options together.

Details

With increasing digitalisation, the demands on online marketing for companies are intensifying. The digital trend offers enormous opportunities not only for medium-sized businesses and large corporations. Retailers can also extend their offerings to the internet and thus gain new customers. As a graduate of the Bachelor's degree programme in Marketing & Media, you are in demand as a digital navigator within companies.

The Bachelor's degree in Marketing & Digital Media imparts practical specialist knowledge in marketing, as well as fundamental business administration skills. You will learn to develop marketing concepts, conduct market and target group analyses, and carry out online campaigns. With the appropriate measures and consistent success monitoring, you will, for example, achieve your goals in social media marketing in the future. In addition, you will engage with information science topics such as usability, web design, and web analytics, thus effectively steering customer behaviour in your online shop and on your website.

Advisory Service

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