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Deutsch Who is the International Management & Marketing degree at Whitecliffe University of Applied Sciences suitable for?
The Bachelor's degree in Business Administration – International Management & Marketing is aimed at individuals who aspire to an international career in management or marketing. The target group includes school graduates with university entrance qualifications who wish to acquire business administration fundamentals in an international and English-speaking environment. It particularly addresses those interested in working later in multinational companies, start-ups, consultancies, or non-profit organisations. The English-language programme in Berlin specifically supports students with intercultural openness and the desire to work in international teams and understand global contexts in management and marketing.
What formal requirements must be met?
For admission, you need a general higher education entrance qualification (Abitur), a subject-specific university entrance qualification (Fachhochschulreife), or an internationally recognised equivalent qualification. Foreign qualifications are evaluated by the university based on the guidelines of the Central Office for Foreign Education (ZAB) and the directives of the Conference of Ministers of Education (see Anabin database). Applicants with, for example, a US High School Diploma, IB Diploma, or GCE A-Levels are also admitted, provided these sufficiently qualify for university entrance in Germany. If your qualification is not immediately recognised, access is possible after successfully completing an International Year One programme, a Studienkolleg (WW course), or a relevant, recognised first year of study at a university. Additionally, you must provide proof of English skills at least at level B2 (CEFR) – accepted tests include TOEFL, IELTS, or the internal language test of Whitecliffe. German language skills are not required, as the course is conducted in English.
You should have an interest in economic contexts, especially in an international setting. Communication skills, teamwork, and a willingness to engage with new cultures and working methods are important, as you will regularly collaborate with students from various countries during your studies. Analytical thinking, willingness to learn in English, and self-initiative are expected. Initial experience with group work and project organisation is an advantage but will be specifically further developed during the course of study.
What content can you expect in the Bachelor’s degree programme in Business Administration – International Management & Marketing?
In the Bachelor’s degree programme Business Administration – International Management & Marketing at Whitecliffe University of Applied Sciences, you will learn fundamental and advanced aspects of business administration with an international focus. The core content includes:
- International Management: Development of global business strategies, leadership of heterogeneous teams, and organisation of projects in international contexts.
- Marketing: Planning and implementation of marketing processes, analysis of international markets, as well as the development of intercultural marketing strategies.
- Human Resources and Corporate Culture: Management of a diverse workforce and shaping a strong corporate culture.
- Finance and Controlling: Basics of international financial management and analytical skills for decision support.
- Project and Case Study Work: Solving practical tasks within the framework of team and individual projects, often in cooperation with companies.
- Intercultural Competence: Collaboration with students from over 24 countries promotes international teamwork and communication skills.
The degree programme is application-oriented and regularly includes simulations, role plays, company visits, as well as guest lectures from practitioners. You will develop both analytical skills and social-communicative competencies for a future leadership role in the international business environment.
How is the course organised and structured?
The Bachelor’s degree in Business Administration – International Management & Marketing lasts a total of 6 semesters (3 years) and is conducted as an on-campus study programme at the Berlin campus. The language of instruction is English throughout, and all modules have an international orientation. The study organisation places emphasis on:
- Project-based Learning: Combination of theoretical knowledge and practical projects related to current economic topics.
- Small Groups: Personal atmosphere with close supervision by international lecturers.
- Application-oriented Teaching: Use of modern teaching methods such as case studies, simulations, and laboratories.
- Interdisciplinary Cooperation: Collaboration with students from other degree programmes in cross-faculty projects.
- Exchange and Internship Opportunities: International networks and partner universities offer the chance for stays and practical experiences abroad.
The curriculum comprises foundation and advanced modules supplemented by individual project work. The programme start is annually possible in the winter semester (October). Assessment is conducted in written, oral or project-based formats.
What career paths open up after graduation?
With a Bachelor’s degree in International Management & Marketing, you possess competencies for numerous professional fields with an international orientation. Typical areas of work after graduation include:
- Positions in middle and upper management of multinational companies
- Business analysis and strategic consulting in management consultancies
- Leadership roles in small and medium-sized enterprises (SMEs) as well as start-ups
- Creation and management of your own company (entrepreneurship)
- Work in international organisations and non-governmental organisations
- Advanced academic qualifications (e.g. Master’s studies or research)
You can apply as a General Manager, Business Analyst, Consultant or executive with an international profile. Furthermore, a path into socially engaged or public sectors is open to you.
Where does the study take place and what is the local environment like?
The programme takes place at the campus of Whitecliffe in Berlin. The university is located in the German capital, which is known for its international economy, its large start-up scene, and its cultural richness. Classes take place in modern, urban premises at Salzufer 6, 10587 Berlin.
Through the city’s international environment, you gain access to practical partners, company visits, and a diverse community. The university offers a familiar atmosphere, small study groups and direct contact with lecturers and students from over 92 countries.
What costs should you expect and what financing options are available?
For the on-campus Bachelor’s degree in Business Administration – International Management & Marketing at Whitecliffe, the following fees apply:
- Monthly fee: 675 € (for students from the EU)
- Semester fee for non-EU citizens: 4,190 €
- Total cost of the programme (standard period of study 6 semesters): 24,300 €
Payment is made either monthly (EU students) or per semester (non-EU students). There are also opportunities for individual advice regarding scholarships, payment modalities, and other financing options. The university regularly provides information about current funding programmes and cooperation scholarships.
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