IB - Marketing Management, Master of Arts

On-campus program @ CBS International Business School 

Read everything about On-campus program IB - Marketing Management with degree Master of Arts (M.A.). The study program is offered by CBS International Business School based in Cologne. Questions about studying? Use the academic counseling and write your question or review in the comments below.

At a Glance

University CBS International Business School, UAS based in Cologne
CBS International Business School is a state-recognized private university of applied sciences in Germany, offering diverse business programs in English and German across eight campuses. With a focus on practical learning, international exposure, and strong industry connections, CBS prepares students for global careers in fields like International Business, Digital Transformation, and Strategic Management. The university emphasizes small classes and personalized support, fostering a collaborative academic environment.
Field of Study EconomicsMarketing
Degree Master of Arts (M.A.)
Duration 4 Semesters
ECTS 120 Credit Points
Language of Instruction English
Course contents Business Economics, Strategic Analysis & Management, Customer Relationship Management, Modern Marketing Strategies, Service & Brand Management, Corporate Social Responsibility, Valued Based Management, Sustainable Supply Chain Management, Business Project, Strategic Digital & Social Media Marketing, Business Simulation Game, Sales Excellence, Venture Lab, Master Thesis, Financials for Management and Marketing
Location Cologne
Enrollment Winter semester
Fees
from 955 € monthly
from 34380 € total
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Admission requirements

The admission requirements for our CBS Master programmes are a first academic qualification with a minimum of 180 ECTS-Credits of a recognised university with a final grade of at least “good”. Applicants who have not attained this grade in their first study course must take a separate entrance examination. The degree should be business-related.

Please submit the following application documents for the English-language degree courses in English language:

Your CV in tabular format

Proof of your study achievements to date (official academic transcript of records) and if already applicable the certificate of your first academic degree (e.g. Bachelor)

Letter of Motivation: 1-2 DIN A4 pages which answers the following question: “How do you view your vocational future after your studies at CBS?”

Copy of your passport (and residence permit, if available)

Proof of English proficiency (if English is not your native language). We accept the following certificates: TOEFL certificate (at least 92 points Internet-based) or IELTS (at least band 6.5), Cambridge English First (FCE), BEC Vantage and further certificates. The tests must not be older than two years. Alternatively, you can furnish proof by taking an interview (via skype) with our English Department. Also, you can substitute the required language test if you provide evidence of a six month stay abroad in an English-speaking country or if you prove parts of studies in English (examination of individual case).

Optional: proof of studying abroad / job experience

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