Business Psychology, Bachelor of Science

Part-time program @ Fresenius University of Applied Sciences 

👉 The part-time Bachelor's degree programme in Business Psychology (B.Sc.) at Hochschule Fresenius is aimed at working professionals with a university entrance qualification who wish to combine psychology and business. The focus is on psychological fundamentals in social, developmental and personality psychology, as well as business-related subjects such as business administration and economics. Students choose two specialisations, for example personnel psychology or market and advertising psychology, to deepen their profile. The programme has no admission restrictions (NC), spans seven semesters with 180 credit points, and is conducted predominantly online with live lectures. The Bachelor of Science degree qualifies graduates for roles in human resources, marketing, management consulting, and other sectors.

At a Glance

🏫 University Fresenius University of Applied Sciences, UAS based in Idstein (Germany)
Fresenius University of Applied Sciences is one of Germany's largest private universities with campuses in Berlin, Düsseldorf, Frankfurt am Main, Hamburg, Idstein, Cologne, Munich and Wiesbaden. It offers practice-oriented bachelor's and master's degree programs in the fields of chemistry & biology, business & media, health & social affairs and design, as well as training and continuing education. Studies are possible on a full-time, part-time and distance learning basis.
🎓 Field of Study EconomicsBusiness Psychology
📜 Degree Bachelor of Science (B.Sc.)
⏳ Duration 7 Semesters
🎯 ECTS 180 Credit Points
🌍 Language of Instruction German
📖 Course contents Introduction to Business Administration, Accounting and Cost Accounting, Media, Ethics and Society, Business Language Issues, Introductory Project on Self-Organised Learning, Communication and Presentation, Introduction to Economics, Business Negotiation Competencies, Academic Working, Introduction to Economic Psychology, General Psychology I, Descriptive and Inferential Statistics, Business Law, General Psychology II, Social Psychology, Differential Psychology, Research Methods I, Practical Project on Founding, CSR and Sustainable Corporate Management, Developmental Psychology, Clinical Psychology in the Workplace, Research Methods II, Major Module I, Empirical Research Project, Major Module II, Strategic and International Management, Intercultural Competence, Psychological Assessment, Bachelor's Thesis
📍 Location Virtual campus
📅 Enrollment Winter or summer semester
💶 Fees
from 345 € monthly
from 14740 € total
🔗 More Info https://www.hs-fresenius.de

Who benefits from the part-time Business Psychology degree (B.Sc.)?

The part-time Bachelor's degree in Business Psychology is primarily aimed at working professionals who want to acquire comprehensive knowledge at the intersection of psychology and business. It is especially targeted at individuals from the fields of human resource management, marketing, management consulting, as well as career changers who wish to qualify academically alongside their job in a flexible manner. The course is also suitable for people interested in explaining human behaviour in corporate contexts and applied psychological methods, for example in designing change processes, personnel development, or market research.

Admission: What do you need to enrol?

To be admitted to the part-time Bachelor's degree in Business Psychology (B.Sc.) at Hochschule Fresenius, you need a university entrance qualification. The following proofs are acceptable:

  • General higher education entrance qualification (Abitur) or subject-specific higher education entrance qualification
  • University of Applied Sciences entrance qualification (Fachhochschulreife)
  • Professional qualification (e.g. completed master craftsman examination, certain vocational training lasting at least two years followed by at least three years of professional experience)
  • Successfully passed assessment test or entrance examination at the university

The course offering is NC-free, meaning there is no Numerus Clausus. Admission is also possible without the Abitur, provided that a recognised professional qualification is held.

For a successful study, you should enjoy analytical thinking, have an interest in psychological questions regarding the behaviour of people in organisations and markets, as well as a willingness to work scientifically. Since the programme takes place alongside work, self-motivation, reliability and good time management are particularly important. Communication skills, openness to psychological-business contexts, and the ability to engage with new digital learning formats and project work are also helpful.

Study Content in Detail

In the part-time Bachelor's degree programme in Business Psychology at Hochschule Fresenius, you combine insights from psychology and business. The curriculum focuses on psychological skills, with around 60 per cent of the content originating from psychological disciplines. You acquire fundamentals in General Psychology, Social Psychology, Developmental Psychology as well as Personality and Differential Psychology. Important topics such as psychological diagnostics, research methods and clinical psychology in the workplace deepen your understanding of human behaviour in corporate contexts.

At the same time, you receive a solid education in economics, including Business Administration, Economics, Accounting and Cost Accounting, as well as Business Law. In addition, communicative skills, media literacy, business English knowledge and academic working methods are taught.

Elective compulsory areas enable individual profile formation. Possible specialisations are:

  • Market, Advertising and Media Psychology
  • Personnel Psychology
  • Organisational Psychology and Consulting

An interdisciplinary course offering allows the selection of further optional modules, e.g. from the areas of Marketing Management or Sales Management. Practical projects such as start-up workshops and empirical research projects specifically prepare you for challenges in working life.

Course Structure

The programme is designed for seven semesters and organised alongside work. Lectures take place one to two evenings per week as well as two to three Saturdays per month. The courses are conducted live on the virtual campus, enabling location-independent participation. Many exams can be completed flexibly as online exams; alternatively, six exam centres are available nationwide.

During the course, you complete compulsory modules in psychology and business, supplemented by elective compulsory subjects from the advanced study phase onwards. A practical project and an empirical research project are fixed components of the curriculum. The programme concludes with a Bachelor's thesis. The language of instruction is German; admission is possible in the winter and summer semesters. For persons with a relevant commercial professional qualification, the study duration can be shortened to six semesters.

Career Prospects & Employment Opportunities

Graduates of the Business Psychology degree programme are in demand in numerous industries. Typical fields of work are:

  • Human Resources Management: Recruiting, Personnel Development, Employer Branding
  • Marketing: Market and Consumer Research, Advertising Campaign Planning, Marketing Management
  • Management Consulting: Change Management, Organisational Development, Consulting on Transformation Processes
  • Media and Advertising Psychology: Media Analysis, Communication Consulting
  • Research Institutions and Market Research Institutes

You can work as an employed specialist in companies of various sizes, in consultancies or agencies as well as self-employed. A Bachelor's degree also entitles you to start a Master's programme in Psychology, Business Psychology or related disciplines. The combination of psychological and economic expertise opens up diverse perspectives in a changing labour market.

Location of Study: Virtual Campus and Digital Organisation

The programme takes place entirely on the virtual campus of Hochschule Fresenius. You participate via live video seminars from your place of residence – no fixed geographical study location is required. You also benefit from digitally provided learning materials, e-learning applications and community offerings. Exams can often be taken alternatively online or in one of six on-site exam centres in Germany. The digital structure supports maximum flexibility and enables compatibility of work and study.

Costs and Financing

The monthly tuition fees amount to 345 euros; with seven semesters of standard study duration, the total fee is 14,490 euros. The registration fee is a one-time payment of 250 euros. Included in the fees are teaching materials, use of the virtual campus, online exams and access to additional free offers such as language courses, networking events and personal development courses.

You can use the following financing options:

  • BAföG (subject to meeting the requirements)
  • Scholarships from individual scholarships foundations as well as internal university scholarships
  • Student loans (e.g. KfW student loan)
  • Support from the employer (e.g. educational leave or assumption of tuition fees)
  • Working as a student trainee or part-time job, since the programme is tailored to working professionals

The study advisory service of Hochschule Fresenius provides individual information on all financing questions.

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