English 
Deutsch 
Who is the Business Psychology Degree aimed at?
The Bachelor's degree in Business Psychology is aimed at prospective students who want to analyse and understand human behaviour in an economic context. The course is especially suitable for school leavers with the Abitur, persons with a university of applied sciences entrance qualification, or professionally qualified individuals who are aiming for a career at the interface of business and psychology. Typical target groups are future professionals for HR departments, management consulting, marketing, market research or organisational development. The degree is also a suitable qualification for career changers with a commercial or psychological background, provided there is an interest in psychological and business management methods.
What formal requirements must you meet?
For admission to the Business Psychology (B.Sc.) degree programme at Hochschule Fresenius, you need a higher education entrance qualification. This can be demonstrated by the following educational qualifications:
- General university entrance qualification (Abitur)
- Subject-specific higher education entrance qualification or university of applied sciences entrance qualification
- Completion of a vocational training programme of at least two years followed by, as a rule, at least three years of professional experience and a passed entrance examination (studying without Abitur)
- Master craftsman’s certificate or an equivalent advanced training qualification according to the Vocational Training Act
There is no Numerus Clausus (NC). You can apply all year round. Additional documents such as CV, certificates and, if applicable, proof of practical experience may be requested during the application process.
For the course, you should have an interest in psychological issues and economic processes. Analytical skills are important since methodology, statistics and empirical research make up a large part of the course content. Furthermore, communication skills, the ability to work in a team and a basic understanding of mathematics are advantageous. Personal commitment to interdisciplinary work and the willingness to engage with complex social contexts will facilitate learning success.
Course Content in the Bachelor's Degree in Business Psychology: What Awaits You?
In the Bachelor's degree programme in Business Psychology at Hochschule Fresenius, you will learn how to apply psychological theories and methods specifically in an economic context. The course combines fundamentals of business administration with psychological content and equips you with the skills to analyse and manage human behaviour in companies, markets and organisations.
- Business Administration and Law: Fundamentals of business administration, accounting, civil law and labour law, business ethics and sustainability
- Psychology: General Psychology I and II, Social Psychology, Personality and Differential Psychology, Developmental Psychology, Biological Psychology, Communication Psychology, Clinical Psychology in the Workplace
- Statistics and Research Methods: Descriptive statistics and probability theory, inferential statistics, research methods I and II, empirical research project, academic writing
- Psychological Diagnostics: Fundamentals of test theory, psychological diagnostics
- Data Science and Data Analytics: Data analysis and its application in the business psychology context
- Practical Orientation: A practical project is firmly embedded in the course of studies; you can integrate a practical semester if desired
During the course, you choose two specialisations – at least one of them from business psychology (e.g. personnel psychology, work psychology and digitalisation, organisational psychology, market, advertising and media psychology, or coaching and counselling psychology). Additionally, you can add further specialisations from the fields of media, event, management or sport, such as health psychology, international management or social media management. This way, you tailor your studies to your personal interests.
Course Structure: How Is the Programme Organised?
The programme is designed as a full-time on-campus course with a standard duration of 6 semesters. If you opt for an integrated practical semester, the course extends to 7 semesters and you earn 210 ECTS credits instead of the regular 180 ECTS. The timetable is arranged so that a part-time job can be easily combined with your studies.
- Start possible each semester, both summer and winter
- Modules consist of lectures, seminars, practical exercises, case studies and project work
- Practical semester can be integrated on request
- Practical involvement through a practical project and an empirical research project
- Two individual specialisations, one elective module and a bachelor's thesis to conclude
- Optional: Semester abroad or location change for individual semesters or specialisations
The programme is conducted in German. Prospective students can apply throughout the year; there is no numerus clausus (NC) admission restriction.
Career Opportunities & Employment Prospects: Which Paths Are Open to You?
As a graduate of the Bachelor's degree programme in Business Psychology, you open up diverse career prospects in business, consulting and research. Typical fields of application include:
- Human Resource Management and Recruiting: Development of employer branding, personnel selection, personnel development, internal and external personnel consulting
- Management Consulting: Change management, organisational development, strategy development for companies of all sizes
- Marketing and Market Research: Target group analyses, consumer behaviour, development and evaluation of advertising and marketing campaigns, media psychology
- Work Psychology and Innovation: Design of work processes, support during digital transformation, coaching and consulting in changing work environments
- Coaching, Supervision and Counselling: Conducting coaching sessions, supervision and psychological counselling in organisational and individual settings
Many graduates continue their studies with a master’s degree (e.g. M.Sc. Business Psychology) and thus qualify for advanced leadership or research roles.
Study Location: Where Can You Study Business Psychology?
You can start the Business Psychology degree programme at Hochschule Fresenius at several locations in Germany:
- Berlin
- Düsseldorf
- Hamburg
- Cologne
- Munich
- Wiesbaden
- Frankfurt am Main
- Heidelberg
The modern campus locations offer you a high-quality learning environment, small seminar groups and a wide range of services such as career counselling, language courses and networking events. When choosing specific specialisations, a change of location during your studies can be useful in order to attend certain modules.
Flexibility is a key feature: you can also complete individual semesters or specialisations at other locations to gain personal and academic experience in different cities.
Costs and Financing: What Do You Need to Invest?
Tuition fees vary depending on the location. For Berlin, Düsseldorf, Hamburg, Cologne, Munich and Wiesbaden, the monthly costs amount to 850 euros; in Frankfurt am Main and Heidelberg 750 euros per month. This results in total costs of at least 27,000 euros over 6 semesters (36 months). In addition, there is a one-time enrolment fee of 695 euros. Additional costs for study materials or examinations may arise depending on individual needs.
Various financing options are available to you:
- BAföG: The course is eligible for funding, provided the personal requirements are met.
- Scholarships: Hochschule Fresenius as well as external organisations award scholarships to particularly high-achieving or committed students.
- Student loans and education funds: Various banks and foundations offer special loans for studying at private universities.
- Part-time job: The programme is designed so that you can work alongside your studies.
The price includes numerous additional services such as free language courses, offers for personal development, entrepreneurship, career promotion and networking events. The student advisory service is happy to support you individually with questions regarding financial aid.
Lade…
Experiences & Reviews
Reviews you can rely on Share your experience with this university - for nothing in return. For more transparency and better decisions.
👉 Rate honestly nowAlso interesting 👇
Psychology
- Fresenius University of Applied Sciences
- 6 Semester
- Frankfurt/Main, Wiesbaden, Berlin, Dusseldorf, Heidelberg, Hamburg, Cologne or Munich
- German
- Introduction to Psychology, its History and Research Methods; Statistics I, General Psychology I, Biological Psychology, Empirical Scientific Work, Ac…
Psychology
- Charlotte Fresenius University
- 6 Semester
- Wiesbaden, Hamburg, Cologne, Dusseldorf or Munich
- German
- General Psychology I, Biological Psychology, Introduction to Psychology, its history and research methods, Quantitative Methods I, General Psychology …
Advisory Service
Have questions about Academic Programs Business Psychology? Ask your question here, even anonymously. An employee of the institution Fresenius University of Applied Sciences or the editorial team will answer you.
or post as a guest