Distance learning program Business Administration (B.A.) – EUIP

Who is the distance learning Bachelor of Arts in Business Administration at EHiP suitable for?

The distance learning Bachelor of Arts in Business Administration (B.A.) at the European University for Innovation and Perspective (EHiP) is aimed at working professionals, high school graduates, career changers, and anyone looking to obtain a business degree flexibly and independently of location. You are addressed if you want to systematically understand economic relationships and make data-based entrepreneurial decisions - for example, for advancement within the company, transitioning to commercial specialist or managerial roles, or starting in marketing, controlling, or management. The programme is particularly suitable for individuals who want to focus their profile on areas such as digitization, HR management, or data-driven marketing, and value a practice-oriented, digitally organized qualification.

What formal requirements do you have to meet?

To be admitted to the Business Administration distance learning programme, you need a recognized university entrance qualification. EHiP offers you three access routes:

• General higher education entrance qualification (A levels), subject-specific higher education entrance qualification, or university of applied sciences entrance qualification: With one of these academic qualifications, you can enroll directly.
• Professional advancement training: An advanced training certificate as a certified specialist, master craftsman, technician, business administrator, business specialist, or certified accountant is also sufficient, regardless of the highest school leaving certificate.
• Studying without a school leaving certificate: If you can demonstrate a completed, at least two-year vocational training and usually up to three years of professional experience in a field relevant to the course of study, entry is possible through a trial course of study in accordance with state higher education legislation (§ 58 Para. 3 LHG).

The programme is non-restricted admission, and you can start at any time. There are no entrance exams, waiting semesters, or access restrictions beyond the mentioned pathways.

Personally, you should bring the following characteristics and prior experiences:

• Self-motivation and discipline for independent, long-term online learning
• Strong interest in economic issues, analytical thinking, and numeracy
• Experience with digital learning platforms, willingness to work with online media
• Team skills for digital group work and communication in the virtual space
• Willingness to invest approximately 10-25 hours per week in learning, depending on work commitments
• Openness to current topics such as digitization, sustainability, and international economic developments

What content does the EHiP's distance learning programme in business administration convey?

In the Bachelor's distance learning programme in Business Administration (B.A.) at the European University for Innovation and Perspective (EHiP), you will develop a comprehensive understanding of business processes and practice-oriented management skills. The central question: How can economic relationships be analyzed in a well-founded manner and data-based entrepreneurial decisions be made?

• Foundations of Business Administration: Introduction to business administration, business mathematics, accounting, marketing, economics, business law, and business management.
• Management and Organization: Topics such as human resources, organization, controlling, strategic management, project and quality management, as well as change management form the core knowledge for leadership tasks.
• Digital Skills: Focus on business informatics, digital business models, digital marketing & sales, as well as modern agile organizational forms.
• Practical Work: You transfer knowledge to real case studies, create project plans, conduct target group analyses, and practice management decisions.
• Specializations: Options for specializations such as Data-Driven Marketing, HR Management, Artificial Intelligence & Digitalization, Sustainability, Finance & Accounting, Sports Management, General Management, Production & Value Chain Management, Educational Management, or Work & Consumer Psychology.
• Final Modules: Business game, writing scientific papers, bachelor's thesis, and colloquium to deepen academic and practical skills.

Upon completion, you will have sought-after skills in accounting, controlling, organization, management, digital strategy, and marketing. The individual specializations allow for the targeted development of a job-related profile.