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Who this German-taught, part-time online BA is designed for
This programme suits you if you want to earn a recognised Bachelor of Arts (180 ECTS) in media and digital marketing while working. Typical profiles include: professionals already in marketing, media or e-commerce aiming to formalise skills for roles like campaign, product or social media management; career changers from business, IT or design who increasingly handle content, analytics or client communication and now need structured management know-how; international residents in Germany (or close time zones) with strong German who prefer a flexible, live-online format on weeknights and Saturdays.
Admission requirements
Admission is NC-free. You apply for the German-language, part-time programme at the Online Campus. In brief, you need:
- A recognised university entrance qualification: a secondary school leaving certificate that qualifies you for higher education in your country and is comparable to the German Abitur.
- Admission with foreign qualifications: international school-leaving certificates can be accepted if they are comparable in level and subject breadth. Recognition of prior learning from higher education or vocational training is possible.
- Admission without Abitur: also possible with a German Meister qualification or a comparable professional qualification that entitles you to study at a university of applied sciences.
- Teaching language: German. You need advanced German proficiency for lectures, exams and team projects (C1-level skills are typically expected for German-taught degrees).
- Start dates: winter and summer intake; applications accepted year-round.
- Study format and timing: virtual live classes on 1–2 evenings per week plus two Saturdays per month; many examinations can be taken online.
Personal requirements
Sustained self-organisation and reliable time management are essential. With live sessions in the evening and on selected Saturdays, plan for those fixed slots and add approximately 8–12 hours of self-study per week for readings, assignments and projects. You should be comfortable communicating in German in seminars, giving presentations, and collaborating in groups. Studying remotely also requires a stable internet connection, a quiet workspace, and the discipline to keep pace across seven semesters. Curiosity for data-driven marketing, a willingness to practise with analytics and content tools, and perseverance during busier work phases will help you succeed in this part-time format.
What will you study in the Media and Communications Management (B.A.) at Fresenius University of Applied Sciences?
The programme is taught in German. You will need strong German language skills to follow lectures and complete assessments; the university requires formal proof of proficiency for enrolment. You study 180 ECTS over seven semesters and complete a Bachelor’s thesis. Fresenius is a private Fachhochschule (university of applied sciences) that is staatlich anerkannt (state-recognised), with a practice-oriented curriculum.
You build a solid business and media foundation. Typical modules cluster around core business administration and media industries, for example: fundamentals of management and economics, agency management and control, plus the specifics of companies operating in the media sector. This gives you the numbers mindset to plan budgets and evaluate growth in media contexts.
You then move into digital marketing strategy and execution. Here you cover digital marketing and online business, social media and content marketing, and strategic media and communications management. You learn how to design campaigns, plan channels, and connect content with measurable goals.
Data, psychology and product skills round out the profile. You work with the analysis of web-based KPIs to make evidence-based decisions, study media and communications psychology (e.g. emotional and cognitive effects of media), and explore digital product management from idea to market launch.
Electives let you specialise. You can focus on Digital & Social Media Management or Marketing Management. A second specialisation can be chosen from related business and media programmes, enabling an interdisciplinary mix such as sales management or market, advertising and media psychology—useful if you aim at roles at the interface of marketing, product and insights.
Practice runs through the degree: case studies, projects and applied assignments simulate agency and in-house tasks. You conclude with an independent Bachelor’s thesis that evidences your academic and practical competence.
How does studying in the Media and Communications Management (B.A.) work?
Teaching language: German as the medium of instruction
All teaching takes place in German. For international applicants this makes German proficiency a must for seminars, teamwork and exams. The university expects recognised proof of language ability; plan time to prepare and certify your German before you apply.
Study model: part-time, live online from Germany
You study berufsbegleitend (part-time alongside work) via Fresenius’ Online-Campus. Live classes are scheduled on one to two evenings per week and on two Saturdays per month, so you can combine the degree with a job or family duties. Because the format is virtual and synchronous, you can join from anywhere without relocating to Germany.
Learning format, group sizes and support
Sessions run as live seminars via video with a clear timetable, creating a campus rhythm at home. You work in small groups, present results, and receive feedback from lecturers with industry backgrounds. Beyond the curriculum, the StudyPlus offer provides over 400 additional workshops and events per semester in areas such as career development, start-up support, networking and languages—useful if you are preparing for a career move into the German or EU job market.
Assessments and exams
Assessment formats include written exams, project and case work, presentations and reports. Most exams can be taken online. If you prefer an in-person setting, Fresenius operates several exam centres in Germany where you can sit selected assessments on site.
What enrolment means if you live outside Germany
Because teaching is delivered online with no mandatory campus attendance, you can complete the programme from abroad. If you do not relocate to Germany, a residence permit for study is typically not required. If you later wish to attend in-person exams or networking events in Germany, you organise travel and any entry formalities independently.
What does the Media and Communications Management (B.A.) cost?
Tuition at the Online-Campus is €345 per month. Over the standard duration of seven semesters (3.5 years), this results in around €14,490 in tuition. A one-time enrolment fee of €250 applies at the start. Payments can usually be arranged from abroad via SEPA or international transfer; clarify bank fees and exchange rates with your provider to avoid extra costs.
Fresenius offers structured support for financing—such as scholarships through partner foundations or study loans—and schedules are designed to allow part-time work alongside your studies. These options can reduce your net outlay, especially if you already work in a relevant field.
As an online student you do not face relocation or daily commuting costs. If you plan occasional trips to Germany for exams or networking, budget for travel and accommodation. For orientation: major cities like Cologne, Hamburg or Wiesbaden typically require €900–€1,200 per month for rent and living if you decide to stay temporarily; smaller towns can be lower. Your actual monthly cost will depend on your location and whether you combine study with employment.
What careers and recognition does the Media and Communications Management (B.A.) offer?
Fresenius University of Applied Sciences is a private, staatlich anerkannt (state-recognised) institution. The Bachelor of Arts carries 180 ECTS and follows the Bologna structure used across Europe. In practice, this means your degree is formally comparable within the European Higher Education Area and widely understood by employers internationally, especially when paired with a clear transcript and your thesis topic. The university states that its programmes are accredited—an external quality check of curriculum and processes—supporting trust with employers and for progression to master’s study.
The mix of business administration, digital marketing, media psychology and analytics prepares you for roles at agencies, media companies and digital units in industry. Typical starting roles include:
- Marketing manager or campaign manager (planning, executing and evaluating cross-channel campaigns)
- Social media and content manager (community growth, content strategy, influencer collaborations)
- Product or brand manager in media and tech (roadmaps, go-to-market, lifecycle optimisation)
- Project manager in creative or digital teams (scoping, timelines, stakeholder coordination)
- Performance marketing or digital analytics specialist (KPI modelling, dashboards, A/B testing)
In Germany, early-career salaries in marketing and media are influenced by company size, region and your German fluency. Graduates starting in larger metropolitan areas or in tech-driven roles tend to see faster salary growth, particularly when they can demonstrate campaign results and data skills. The 180-ECTS bachelor qualifies you for relevant master’s degrees in Germany and abroad, which can further expand your options.
Who is the Media and Communications Management (B.A.) right for – and who not?
This degree is designed for working professionals and career changers who want a rigorous, applied path into marketing, media and digital roles—without pausing their job or relocating. The live online model suits self-motivated learners who value structured evenings and weekend sessions.
- You want a German, state-recognised bachelor’s with 180 ECTS and clear industry relevance.
- You prefer live interaction with lecturers and classmates but need the flexibility to study from anywhere.
- You aim for roles in digital marketing, social media, media product management or agency project work.
- You like applying theory to practice through projects and case studies and want optional extras like career events and language courses.
- You already work in a related area and want to formalise your skills and accelerate your career in Germany or the EU.
There are also clear cases where another programme may fit better. Read the following points carefully before you commit.
- The programme is taught entirely in German. If you do not yet have the necessary German to study and take exams confidently, you should first improve your language level or choose an English-taught degree.
- This part-time format assumes evening and Saturday availability. If you want a classic full-time campus experience with daily on-site teaching, this model will not meet your expectations.
- Tuition at a private university is higher than at German public universities. If ultra-low fees are your top priority and you can study in German full-time on campus, a public option may be more suitable.
- If you seek direct access to regulated professions (e.g. teaching, clinical psychology), this media and marketing degree will not provide that licence path.
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