Media Management, Bachelor of Arts

Admission requirements

The admission requirements for the Bachelor's degree in Business Administration include the general higher education entrance qualification (Allgemeine Hochschulreife), the subject-specific higher education entrance qualification (fachgebundene Hochschulreife) or the advanced technical college entrance qualification (Fachhochschulreife). Alternatively, you can be admitted if you provide proof of a corresponding qualification through vocational education in connection with the applicable vocational education higher education entrance regulation (Berufsbildungshochschulzugangsverordnung). An educational qualification recognised as equivalent according to the resolutions of the Standing Conference of the Ministers of Education and Cultural Affairs (Kultusministerkonferenz) is also possible. Sufficient German language skills are assumed for applicants with a German higher education entrance qualification; applicants with a foreign higher education entrance qualification must provide evidence of the required knowledge of the German language.

Details

The Bachelor's degree programme in Marketing and Media Management at the Rheinische Hochschule Köln is aimed at creative talents who want to advance their careers in the dynamic environment of media and marketing. The interactive teaching in small groups as well as the practical projects in collaboration with over 30 corporate partners offer students the opportunity to apply their theoretical knowledge immediately and to secure valuable industry contacts already during their studies.

Graduates of this programme have diverse career opportunities in fields such as marketing, communication, and the media industry. The applied practical orientation and specialisation in various areas, from Marketing Management to Artificial Intelligence, optimally prepare participants for the demands of the professional world. The intensive support and the modern technical facilities of the university ensure that students are comprehensively trained to be successful in their future careers.

Course content covers a wide range and includes modules such as Business Administration, Communication Design, E-Commerce, and Social Media Marketing. A special focus is placed on the integration of artificial intelligence in various work areas to develop future-oriented skills in data analysis and marketing strategy. The programme promotes both the creative and analytical development of participants, leading to a holistic education in the marketing and media sector.