Media Management, Bachelor of Arts

On-campus program @ RH Cologne – University of Applied Science 

👉 The Bachelor's degree programme in Marketing and Media Management at the Rheinische Hochschule Köln offers an interactive and practice-oriented education in a dynamic and diverse media landscape. Students are prepared for a successful career in marketing and media by combining theoretical knowledge with practical projects. The programme is characterised by its small study groups and specialisation options to accommodate individual career aspirations. Graduates can work in various industries such as advertising, communication, and media.

At a Glance

🏫 Provider RH Cologne – University of Applied Science, UAS based in Cologne (Germany)
The Rheinische Hochschule Köln (RH Cologne) is a private, non-profit University of Applied Sciences (UAS) based in Cologne and part of the Rheinische Stiftung für Bildung network. It offers over 30 bachelor's and master's programmes in the fields of engineering, business, psychology & law, media, marketing & innovation, as well as medical economics & health at four locations. The university has around 6000 students and several research institutes that promote practical projects.
🎓 Field of Study Media SciencesMedia Management
📜 Degree Bachelor of Arts (B.A.)
⏳ Duration 6 Semesters
🎯 ECTS 180 Credit Points
🌍 Language of Instruction German
📖 Course contents General Business Administration, Business Mathematics, Project Management, Fundamentals of Marketing, Media and Communication Design, Print and Web Production, Academic Research, Statistical Fundamentals, Investment and Financing, Basics of Media Economics, Online & Social Media Marketing, Audio and Video Production, Business English, Data Literacy, Corporate Analysis and Performance Management, Content Creation & Generative AI, Strategic Management & Brand Leadership, Personnel Marketing and Management, E-Commerce & Online Analytics, Media and Copyright Law, Market and Consumer Psychology, Cross-Media Campaign Management, Media Planning, Entrepreneurship Management
📍 Location Cologne
📅 Enrollment Winter or summer semester
💶 Fees
from 2520 € Semester fee
🔗 More Info View Vendor Profile

Admission requirements

The admission requirements for the Bachelor's degree in Business Administration include the general higher education entrance qualification (Allgemeine Hochschulreife), the subject-specific higher education entrance qualification (fachgebundene Hochschulreife) or the advanced technical college entrance qualification (Fachhochschulreife). Alternatively, you can be admitted if you provide proof of a corresponding qualification through vocational education in connection with the applicable vocational education higher education entrance regulation (Berufsbildungshochschulzugangsverordnung). An educational qualification recognised as equivalent according to the resolutions of the Standing Conference of the Ministers of Education and Cultural Affairs (Kultusministerkonferenz) is also possible. Sufficient German language skills are assumed for applicants with a German higher education entrance qualification; applicants with a foreign higher education entrance qualification must provide evidence of the required knowledge of the German language.

Details

The Bachelor's degree programme in Marketing and Media Management at the Rheinische Hochschule Köln is aimed at creative talents who want to advance their careers in the dynamic environment of media and marketing. The interactive teaching in small groups as well as the practical projects in collaboration with over 30 corporate partners offer students the opportunity to apply their theoretical knowledge immediately and to secure valuable industry contacts already during their studies.

Graduates of this programme have diverse career opportunities in fields such as marketing, communication, and the media industry. The applied practical orientation and specialisation in various areas, from Marketing Management to Artificial Intelligence, optimally prepare participants for the demands of the professional world. The intensive support and the modern technical facilities of the university ensure that students are comprehensively trained to be successful in their future careers.

Course content covers a wide range and includes modules such as Business Administration, Communication Design, E-Commerce, and Social Media Marketing. A special focus is placed on the integration of artificial intelligence in various work areas to develop future-oriented skills in data analysis and marketing strategy. The programme promotes both the creative and analytical development of participants, leading to a holistic education in the marketing and media sector.

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