Business psychology, Bachelor of Science

Who is the Business Psychology Degree at FHM suitable for?

The Bachelor's degree in Business Psychology (B.Sc.) at the Fachhochschule des Mittelstands in Hannover is aimed at anyone interested in the interaction between psychology and business. It is particularly intended for people who want to work professionally in areas such as human resource management, marketing, market research or management consulting, and who want to understand how human behaviour in companies can be analysed and positively influenced. The programme is suitable both for traditional school leavers and for professionals with relevant work experience. The practice-oriented approach, small study groups and the 24-week practical phase also make the degree interesting for those who value application and the connection between theory and practice.

Admission requirements for the Bachelor's degree in Business Psychology

The following requirements apply for admission to the Bachelor's degree in Business Psychology (B.Sc.) at FHM. At least the formal admission requirements that would also be necessary at comparable public universities are required. You have various options to meet the admission requirements:

• General higher education entrance qualification (Abitur) or an equivalent recognised university entrance qualification
• Advanced technical college entrance qualification (Fachhochschulreife)
• Professional qualification, for example:
  • Master craftsmen and craftswomen
  • State-certified technicians
  • Master craftsman candidates with advanced technical college entrance qualification
  • Business administrators in the skilled trades
  • Business administrators (IHK)
  • Graduates of two-year technical college courses
  • Specialist merchants, specialists and business economists
  • State-certified business administrators
  • Professional qualification (school leaving certificate + at least 2 years of vocational training and subsequently at least 3 years of specialised professional experience). For non-related training, a special entrance examination is held.

The final verification of the university entrance qualification is carried out in accordance with the state law of NRW.

Personal requirements: What should you bring with you?

Besides the formal criteria, personal interests and skills are crucial for your success in the degree programme. Particularly helpful are:

• Interest in human behaviour, psychology and business administration contexts
• Curiosity about academic work and empirical research methods
• Willingness to engage with topics such as human resource management, marketing and team leadership
• Communication skills, ability to work in teams and analytical thinking ability
• Independence as well as motivation to develop personally and professionally
• Openness to practical experience, for example through practice projects and internships during the degree programme

With these prerequisites, you are optimally prepared not only to understand the diverse content of the degree but also to apply it successfully in your later professional life.

What to Expect from the Business Psychology (B.Sc.) Degree

In the Bachelor's degree programme in Business Psychology (B.Sc.) at the Fachhochschule des Mittelstands (FHM), you will learn to understand, analyse and shape human behaviour in economic contexts. The focus is on combining psychological fundamentals with business management skills. The aim is to prepare you to optimise processes in companies, identify talent, or specifically influence consumer behaviour. You will acquire both specialised knowledge and practice-relevant skills for versatile application areas in human resources management, marketing, consulting and organisational development.

What content is taught?

• General Psychology: Theory and practice of basic psychological processes such as learning, memory, motivation and emotion.
• Personnel and Personality Psychology: Understanding human personality structures, personnel selection, assessment and development.
• Work and Organisational Psychology: Analysis and design of working conditions, team structures and corporate culture.
• Communication Psychology: In-depth study of communication models, negotiation techniques and conflict management.
• Market and Consumer Psychology: Examination of consumer behaviour, brand perception and decision-making processes of customers.
• Business Administration with Company Foundation: Teaching business management basics and management knowledge, including innovation and change management.
• Statistics and Research Methods: Introduction and deepening of statistics, data analysis and empirical methods, including computer-assisted data processing.
• Business English: Development of language skills for confident use in international business and personnel contexts.
• Diagnostic Procedures: Learning methods for aptitude diagnostics and psychological testing procedures.
• Consulting, Training and Coaching: Training in consulting and coaching methods as well as team leadership and moderation.

The FHM competence model systematically divides the competences into Professional Skills (psychological expertise), Management Skills (entrepreneurial thinking, project management) and Smart Skills (personal development, teamwork, communication).

How is the degree structured?

The degree is designed to last 36 months (6 trimesters) as a full-time course and takes place at the Hanover campus. You primarily study in small groups with close contact to lecturers and personal support. The study structure includes:

• Trimodular time division (trimesters), with exams at the end of each trimester.
• Lectures and seminars mostly on campus during the week.
• Practical projects and direct integration of practical experience during the course.
• A 24-week practical phase from the fourth trimester onwards (e.g. internship in Germany or abroad, practical project).
• Combination of theoretical deepening and application of learned material in real corporate contexts.
• Leisure and networking opportunities through an active campus life and numerous events.
• Flexible start of studies usually in October each year.

Regular lectures, small-group teaching and close support from student advisory services ensure a personal learning environment with quick feedback. During the course, both individual and group projects are central, optimally preparing you for practice-oriented tasks.

Your prospects after graduation

As a graduate of the B.Sc. Business Psychology, numerous career paths are open to you. Your solid knowledge of psychology and business administration qualifies you for roles at the interface between people and organisations.

• Recruiting and Human Resources Management
• Organisational Development and Change Management
• Consulting, Training & Coaching
• Market Research and Marketing Management
• Aptitude Diagnostics and Personnel Development
• Consulting and Business Consulting, e.g. for Communication and Process Optimisation
• Brand Management and Communication Consulting
• Work and Organisational Design
• Activities in Science and Research

For example, you analyse employee and consumer behaviour, develop selection procedures, support companies in change processes or work on the development of marketing campaigns. With the competences you have acquired, you can take on leadership and consulting roles or advance your career in the areas of HR, organisational development, consulting as well as marketing.

Advanced Master’s programmes, such as the M.Sc. Psychology or M.Sc. Personnel and Communication Psychology at the FHM, are also available to you.

Study location: Hanover Campus

The Business Psychology (B.Sc.) degree programme is offered at the FHM Hanover location. The campus is centrally located and well connected to public transport. FHM Hanover places great value on a family-like campus atmosphere with personal exchange, small study groups and generous opportunities for networking between students and lecturers.

• Central location in Hanover with good accessibility.
• Small, personal campus life.
• Practical contacts through cooperation with regional companies.
• Technically modern learning spaces and digital study offerings.

You also have the opportunity to network nationwide within the FHM locations.

Costs and financing

The tuition fees for the Bachelor’s degree programme in Business Psychology (B.Sc.) at FHM Hanover amount to 765 Euro per month. In addition, a final examination fee of 500 Euro applies. The total costs for the entire course of study come to approximately 28,040 Euro. Financing options such as state and private student loans, scholarships and possibly instalment payment plans are available. Detailed information on financing can be obtained from the FHM student advisory service.

• Tuition fee: 765 Euro/month
• Final examination fee: one-off 500 Euro
• Total costs: approx. 28,040 Euro
• Possible forms of study financing (BAföG, KfW student loan, scholarships etc.)