Part-time program Business Psychology (B.A.) – HAM

👉 The Bachelor's degree programme in Business Psychology at the University of Applied Management is aimed at prospective students with a university entrance qualification or an equivalent qualification who wish to apply psychological methods to economic issues. This six- or seven-semester competence-based course, with 42 percent practical content, imparts knowledge of motivation, consumer behaviour, organisational development, as well as marketing and personnel psychology. Students can choose between a flexible part-time model and a dual study programme with a 33 percent time saving. The Bachelor of Arts in Management degree is state-recognised and offers specialisations in organisational psychology, market and advertising psychology, as well as personnel psychology. An integrated practical semester complements the profile-building offering.

At a Glance

🏫 University University of Applied Management, UAS based in Ismaning (Germany)
📋 Study Format Part-time program
🎓 Field of Study EconomicsBusiness Psychology
📜 Degree Bachelor of Arts (B.A.)
⏳ Duration 7 Semesters
🎯 ECTS 210 Credit Points
🌍 Language of Instruction German
📖 Course contents General Psychology, Social Psychology, Organisation, Fundamentals of Business Administration, Civil and Corporate Law, Differential Psychology, Basics of Organisational Psychology, Marketing, Human Resources, Fundamentals of Research and Data Analysis, Advertising and Consumer Psychology, Learning and Development, Psychological Assessment and Test Theory, Customer Experience Management, Professional Communication, Digitalisation, Project Management, Business English, Team Development and Motivation, Consulting and Networking Competence, Research Methods and Applied Statistics, Practical Semester, Organisational Learning, Management Decisions, Bachelor Thesis, Artificial Intelligence, Future Skills
📍 Location Ismaning (Munich), Unna (Dortmund), Hamburg, Hannover, Berlin, Frankfurt, Mannheim, Leipzig
📅 Enrollment Winter or summer semester
💶 Fees
from 399 € monthly
from 16758 € total
🔗 More Info View Vendor Profile

Which target groups is the Bachelor’s degree programme in Business Psychology at HAM aimed at?

The Bachelor’s degree programme in Business Psychology is aimed at all those who want to combine psychological knowledge with economic applications and apply it practically in corporate contexts. It is particularly intended for school graduates with a university entrance qualification or advanced technical college entrance qualification who want to work or start working in Human Resources, Marketing, Organisational or Personnel Development. The programme is also suitable for professionals who wish to enhance their profile in areas such as consumer behaviour, potential analysis, and change management alongside their work. Persons who are interested in interface functions and want to use psychological tools to actively shape work environments, teams, and markets will benefit especially.

With which qualifications can you be admitted?

To be admitted to the Bachelor's degree in Business Psychology at the University of Applied Management you need one of the following formal qualifications:

  • General university entrance qualification (Abitur)
  • Nationwide recognised advanced technical college entrance qualification (Fachabitur)
  • Alternatively: relevant completed vocational training plus at least two years of professional experience (studying without Abitur in accordance with regional legal regulations)

Those who have already earned credits at other universities can have these recognised after individual assessment and thus shorten the duration of their studies.

You should have an interest in economic contexts and in analysing human behaviour, especially in relation to work, consumption, and organisations. Relevant personal prerequisites are analytical thinking skills, communication ability, and openness to digital learning formats and practical projects. Independence, motivation, teamwork skills, and reliable time management will help you cope with the challenges of a part-time or dual study programme. Empathy and an eye for interpersonal dynamics are as valuable as curiosity for current trends such as digitalisation, sustainability, and artificial intelligence.

Which skills do you acquire in the Bachelor’s degree in Business Psychology?

In the Business Psychology programme at the Hochschule für angewandtes Management (HAM), you gain extensive knowledge at the intersection of psychology and business. You learn how human behaviour influences economic actions in companies, marketing, and human resources. The content is practice-oriented – with a focus on your own projects, real case studies, and digital transformation.

  • Core competencies in psychology: You engage with general and social psychology, differential psychology as well as advertising and consumer psychology. You understand how motivation, perception, decision-making and personality differences affect economic processes.
  • Economic fundamentals: Modules on business administration, marketing, personnel, organisation and corporate law provide the basis for management skills.
  • Organisational psychology and personnel psychology: You learn how teams function, how leadership works and how personnel development can be designed sustainably.
  • Research & application: You acquire methods of scientific research, data analysis and diagnostics and apply them in practice.
  • Project and transfer competence: Through numerous application-oriented modules – such as projects in companies, consulting and networking skills or customer experience management – you train to apply your expertise to real issues.
  • Choice of specialisation: In the fifth semester you can specialise in organisational psychology, market and advertising psychology or personnel psychology and thus sharpen your professional profile.
  • Future skills & AI: Through the programme-wide concept “AI inside” you gain skills in dealing with artificial intelligence and develop ready-made solutions to current megatrends such as digitalisation and sustainability.
  • English and communication: Your business English skills are systematically expanded, complemented by modules on professional communication and presentation.

How is the study programme in the Bachelor’s degree Business Psychology organised?

The programme is designed as a semi-virtual, part-time course (Studium Plus). You combine flexible online learning with regular face-to-face workshops at a study centre. Throughout the entire duration of your studies, you continuously apply what you have learned in your own projects and a practical semester.

  • Study model: Part-time and semi-virtual format (Studium Plus) or as Dual Plus directly within a company.
  • Duration: The programme spans 7 semesters and comprises 210 ECTS credits.
  • Flexible learning: Learning mainly takes place via an online learning platform. You decide time and place yourself.
  • Practical component: Approximately 42% of the programme consists of practical projects, case studies and a one-semester practical block (6 months). The application focus is significantly higher than at traditional universities.
  • Face-to-face workshops: About 10 workshops per semester take place in small groups in order to consolidate knowledge and expand soft skills.
  • Final degree: In the last semester you write your bachelor thesis on a current topic, ideally in cooperation with a company.

Which career paths does the degree open up for you?

With the Bachelor of Arts in Business Psychology you are able to apply psychological insights specifically in a business context. Your skills are in high demand in business – especially where human behaviour becomes a decisive success factor.

  • Personnel development & HR: You work in HR departments, develop training and selection processes and design employer attractiveness.
  • Organisational development: You accompany change processes, promote teamwork, implement measures to increase motivation and work climate and act as a consultant for transformation.
  • Market and advertising psychology: In companies you analyse consumer behaviour, optimise brand messages, develop advertising campaigns or delve into neuromarketing.
  • Consulting and coaching: You work as a consultant, coach, trainer for managers and teams.
  • Other fields of application: Activities in market research, customer experience management, talent management, diversity management or in the integration/development of AI solutions in HR and marketing.

Graduates of HAM are employed, for example, as behavioural economists, neuromarketing specialists, organisational developers or HR consultants. A subsequent master’s degree in business psychology is possible.

At which locations is the programme offered?

The Hochschule für angewandtes Management offers the part-time Business Psychology degree at several German study centres. The regional proximity ensures short travel distances to face-to-face workshops. The online teaching enables location-independent learning.

  • Study centres: Ismaning (near Munich), Unna (near Dortmund), Hamburg, Hannover, Berlin, Frankfurt am Main, Mannheim, Leipzig
  • Face-to-face phases: Workshops on site promote networking and exchange in small groups.
  • Digital learning: The flexible online learning platform is available around the clock – for students from all over Germany.

How high are the costs and which financing options are available?

The tuition fees for the part-time “Studium Plus” amount to 399 € per month. For the entire course duration (7 semesters) this results in a total amount of 16,758 €. The costs cover all courses, examinations and supervision.

  • Study model Studium Plus: 399 € per month, total 16,758 €
  • Additional costs: Travel expenses to the face-to-face workshops may apply.
  • Financing: There are opportunities for funding through BAföG, scholarships or education funds. In the Dual Plus model, the tuition fees are covered by the practical partner and you also receive a salary.

Individual advice on financing is recommended in order to choose the model that suits you best.

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