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Design is so much more than aesthetic choices. Its foundation is based on an understanding of context, of peoples wishes, needs, motivations, constraints. It explores how creative thinking can be utilized to design experiences in which technology plays a positive role.
We believe a designer’s role is to challenge the status quo and to promote a positive society for all through the development of products and services.
Incorporating emerging insights from the discipline, the focus of the Design BA is to create people centered experiences mediated through technology, in which aspects of aesthetics and form are crucial for any successful digital product, regardless if the interface is digital or physical.

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