e-commerce, Bachelor of Science

Who is the E-Commerce degree course at FH Wedel suitable for?

The E-Commerce degree course at the University of Applied Sciences Wedel is aimed at anyone interested in the digital economy, online retail, and innovative technologies. It is especially suitable for prospective students who want to work at the intersection of computer science, business administration, and marketing. The target group includes both school graduates with university entrance qualifications or advanced technical college entrance qualifications and professionals who want to specialise in E-Commerce. It is also the right choice for those seeking a practical, application-oriented education with close contacts to companies and an interest in the topics of digital business models, web technologies, and data-driven marketing.

Admission requirements for the Bachelor’s degree in E-Commerce

• General or subject-specific university entrance qualification: For admission to the Bachelor’s degree course in E-Commerce at FH Wedel, you generally need the Abitur or the advanced technical college entrance qualification.
• No admission restrictions: The degree course is non-restricted, so there is no Numerus Clausus. A selection procedure may optionally take place, but this is not the norm.
• Application deadlines:
  • Winter semester: Application by 15 September, course start on 1 October
  • Summer semester: Application by 31 March, course start on 1 April
• Language skills: The language of instruction is German. Good knowledge of German is required.
• Special route for dual studies: For the dual study programme, you also apply to a partner company. Admission requirements are identical, but costs may differ, as the company usually covers the fees.

Personal requirements that meaningfully complement the degree course are:

• Interest in digital business models, online marketing, and new technologies
• Willingness to think analytically and structurally, for example in mathematics, statistics, and computer science
• Independent, motivated working style and ability to work in a team
• Willingness to engage with both technical issues (such as programming, web technologies) and economic topics
• Communication skills as well as interest in trends in e-commerce and innovations in online retail

What to Expect from the Bachelor’s Degree in E-Commerce

Study Content in Detail

The Bachelor’s degree programme in E-Commerce at Fachhochschule Wedel provides you with specialised knowledge at the intersection of business administration, computer science, and online retail. Among other topics, you will engage with the following areas:

• E-Commerce Basics: Introduction to business models, functions, and technologies of digital commerce.
• Business Administration Basics: Accounting, controlling, corporate management, and economics.
• Computer Science: Programming, web technologies, data science, and databases.
• Mathematical-statistical Methods: Analysis, discrete mathematics, statistics, and operations research.
• Digital Marketing: Web analytics, SEO, social media marketing, and advanced digital marketing.
• Legal Foundations: Data protection and media law.
• Usability & Mobile: User experience and mobile applications in e-commerce.
• System Modelling & Process Management: ERP systems and business processes in the digital context.
• Multi Channel Retailing: Connecting digital and physical sales channels.
• Soft Skills: Presentation skills, teamwork, and project management.

Already in the first semester, you decide on a specialisation: computer science or business. This allows you to tailor the programme individually to your interests.

Course Structure

The programme lasts seven semesters. It is structured as a practical and application-oriented course. The key points are:

• Standard Duration: 7 semesters (full-time; part-time on request or dual studies possible)
• Specialisations: IT-focused (computer science) or business-focused (business)
• Practical Orientation: Projects, case studies, and exercises with personal supervision are an integral part of the curriculum
• Internship: In the 7th semester, you complete an internship at a company of your choice, often in cooperation with regional and international e-commerce firms
• Final Thesis: The thesis is usually prepared at the company in connection with the internship
• Semester Abroad: Voluntary from the 6th semester onwards, for example at partner universities of FH Wedel
• Dual Studies: Possible in cooperation with over 80 partner companies. Theory and practical phases alternate here

You benefit from numerous practical projects, such as implementing real online shop systems in teams and cooperating with companies like the Otto Group, About You, or Shopware. The practical relevance is also ensured by lecturers with industry experience and the E-Commerce advisory board.

Career Prospects & Job Opportunities

With a Bachelor’s degree in E-Commerce from FH Wedel, a wide range of career opportunities in digital commerce and beyond open up to you:

• Web Analyst for data analysis and optimisation of online shops
• Online Marketing Manager focusing on search engine optimisation, social media, and digital campaign management
• Product Manager for digital products and e-commerce systems
• Project Manager at the interface between development and retail
• Web Developer in the construction and operation of e-commerce platforms
• Founding your own start-up – FH Wedel supports innovative business ideas through seminars and networks

Graduates are in demand as they bring both technical and business expertise. Around 90% receive a job offer even before graduation. You also have the option to pursue a postgraduate master’s degree, for example at FH Wedel.

The Study Location Wedel

Fachhochschule Wedel is located in Wedel near Hamburg. It is characterised by a familiar atmosphere, small study groups, modern technical equipment, and close cooperation with practical partners. Through cooperation with leading companies in the e-commerce sector such as the Otto Group, About You, and Hermes Europe, you have access to exciting internships, working student positions, and final projects.

Costs and Financing

The tuition fees for the Bachelor’s degree in E-Commerce at FH Wedel are:

• €1,980 per semester for full-time study (plus semester ticket)
• From the second semester onwards, instalment payments are possible: €330 monthly
• In dual studies, the partner company usually covers the fees

Financial support is possible through scholarship programmes or individual funding. Additional costs may arise during a semester abroad and the internship, which need to be planned individually.