Business Administration - Retail Management, Bachelor of Arts

Dual studies @ IU International University of Applied Sciences 

👉 The dual Bachelor's program in Business Administration - Retail Management at IU provides students with a comprehensive understanding of business processes in trade. Students learn how to establish and manage a successful retail company by engaging with subjects such as business administration, marketing, e-commerce, and sales management. By combining theoretical knowledge with practical experience in the company, students can improve their skills in marketing, e-commerce, and sales management and prepare for a career in trade, especially in the areas of retail, wholesale, and e-commerce.

At a Glance

🏫 University IU International University of Applied Sciences, UAS based in Erfurt (Germany)
Practical relevance, international orientation or maximum flexibility: IU International University (IU) prepares over 100,000 students for the global job market. It brings together under its umbrella more than 100 study programs offered in three independent university areas: the IU Dual Study Program, the IU Distance Learning Program and the flexible IU myStudium. IU offers students a network of renowned practical partners in the business world: more than 15,000 companies have already successfully cooperated with IU, including ZURICH Versicherungen or Motel One. IU, which was founded in 2000, is now represented in over 40 cities in Germany.
🎓 Field of Study EconomicsBusiness Administration
📜 Degree Bachelor of Arts (B.A.)
⏳ Duration 7 Semesters
🎯 ECTS 210 Credit Points
🌍 Language of Instruction German
📖 Course contents Introduction to Scientific Work for Business, Management, and Communication, Business Administration, Accounting and Financial Reporting, Fundamentals of Management, Investment and Financing, Cost and Performance Accounting, Leadership 4.0, Managerial Economics, Marketing, Personnel and Corporate Management, Law, Statistics, Taxation, Corporate Planning and Control, Business Mathematics, Seminar: Current Topics in Business Administration, Practical Project: Agile Project Management, Practical Project: Corporate Social Responsibility, Practical Project: Digital Business Models, Practical Project: Megatrends in the Business Context, Practical Project: Business Start-Up, Practical Project: Economic Policy, Practical Project: Generative AI in the Business Context, Practical Reflection 1: Business, Practical Reflection 2: Business, Practical Reflection 3: Business, Practical Reflection 4: Business, Practical Reflection 5: Business, Practical Reflection 6: Business, Practical Reflection 7: Business, Bachelor Thesis, Colloquium
📚 Electives Market research and analysis, economic policy, supply chain management, personnel marketing and development, basics of trade management, customer relationship management, international trade, corporate and tax law, special issues in trade management
📍 Location Aachen, Augsburg, Berlin, Bielefeld, Bonn, Brunswick, Bremen, Dortmund, Dresden, Duisburg, Dusseldorf, Erfurt, Frankfurt, Hamburg, Hanover, Karlsruhe, Cologne, Leipzig, Mainz, Mannheim, Munich, Muenster, Nuremberg, Stuttgart, or Virtual Campus
📅 Enrollment January 1st, April 1st, October 1st
🔗 More Info https://www.iu.dualesstudium.de
  • dual study program without tuition fees at Germany's largest university
  • no numerus clausus, no admission restrictions
  • over 15,000 practical partners in many cities from Berlin to Munich
  • study also possible at the virtual campus
  • multiple study starts throughout the year
  • also available as Dual myStudies with optional face-to-face or virtual classes

These are the requirements for the Bachelor of Business Administration - Retail Management

With your Bachelor's degree in Business Administration - Retail Management, you can work as a store manager, customer relationship manager, e-commerce manager, for example.

To be admitted to the dual study program at IU International University, you must have either a high school diploma (general university entrance qualification), a technical college entrance qualification, or a subject-specific university entrance qualification.

In addition, you can also study Business Administration - Retail Management without a high school diploma. For the dual study program without a high school diploma, you need a completed advanced training qualification, such as a state-certified business economist, or have completed vocational training and worked full-time for at least 3 years after this training.

These are the study contents in the Dual Studies in Business Administration - Specialization in Trade Management

This Bachelor's degree at IU comprises approximately 40 modules that you will take and complete over a period of 7 semesters of regular study time. Each module is worth 5-10 credit points (ECTS) and concludes with an examination performance such as a term paper or an exam. In total, you will earn 210 credit points from module to module and from semester to semester.

The typical course schedule for full-time studies in Business Administration - Specialization in Trade Management looks as follows:

  • 1st semester: Business Administration, Management Basics, Practice Reflection 1: Economy, Managerial Economics, Introduction to Academic Work for Business, Management and Communication, Practice Project: Agile Project Management
  • 2nd semester: Business Mathematics, Marketing, Practice Reflection 2: Economy, Accounting and Financial Statements, Tax Law, Practice Project: Corporate Social Responsibility
  • 3rd semester: Statistics, Business Planning and Control, Practice Reflection 3: Economy, Law, Personnel and Business Management, Practice Project: Digital Business Models
  • 4th semester: Investment and Financing, Leadership 4.0, Practice Reflection 4: Economy, Cost and Performance Accounting, Seminar: Current Topics in Business Administration, Practice Project: Economic Policy
  • 5th semester: Elective Area A: Trade Management Basics, Elective Area A: International Market Research, Elective Area B: E-Commerce 1, Elective Area B: Supply Chain Management, Practice Reflection 5: Economy, Practice Project: Megatrends in the Corporate Context
  • 6th semester: Elective Area C: Customer Relationship Management, Elective Area C: International Trade Strategies, Elective Area C: General Studies, Practice Reflection 6: Economy, Practice Project: Business Start-Up
  • 7th semester: Elective Area C: General Studies, Practice Reflection 7: Economy, Practice Project: Generative AI in the Corporate Context, Bachelor's Thesis

How to Find Your Practical Partner in Dual Studies

Upon request, you can complete a free job application training with IU International University.

Finding the right practical partner is essential for a successful Dual Study in Business Administration - Specialization in Trade Management. With a network of over 15,000 practical partners nationwide, IU International University helps you find a suitable practical partner.

Here's how you can find your practical partner for the Dual Study in Business Administration - Specialization in Trade Management with IU:

  1. You apply online via the IU website. With your application, you also submit your documents such as a CV and your latest certificate.
  2. You participate in an online information session via the IU application portal. During the information session, the study advisory service explains everything about the Dual Study, admission, and finding a practical partner.
  3. Upon request, you complete a free applicant training to prepare for applications in potential companies.
  4. Together with you, the study advisory service searches for the right practical partner. The university either arranges a company from its extensive network for you or contacts your desired company.

Cities Offering the Business Administration - Specialization in Trade Management Studies

With 25 study locations throughout Germany, IU International University is present nationwide for Dual Studies in all disciplines.

The Dual Study in Business Administration - Specialization in Trade Management is currently offered by the university in cities such as Aachen, Augsburg, Berlin, Bielefeld, Bonn, Brunswick, Bremen, Dortmund, Dresden, Duisburg, Dusseldorf, Erfurt, Frankfurt, Hamburg, Hanover, Karlsruhe, Cologne, Leipzig, Mainz, Mannheim, Munich, Muenster, Nuremberg, and Stuttgart.

On campus, for example, you attend your lectures and seminars. In the lounge area, you can exchange ideas with your fellow students. Depending on the city, you can also use the cafeterias and libraries of other universities, such as at the Berlin location.

By the way: Depending on the location, your studies will take place either in the Dual Study or in the Dual myStudy format. Both models offer interactive learning materials and many other advantages. In the Dual Study, you attend classes two days a week on campus or virtually. In IU's Dual myStudy, you can also use IU's learning AI and deepen your knowledge in regular accompanying events.

Learning Business Administration - Specialization in Trade Management at IU's Virtual Campus

At the Virtual Campus, you learn digitally and flexibly in small study groups.

If there is no IU campus near you or if you prefer flexible and digital learning, you can also enrol at IU's Virtual Campus.

There, you can attend your Business Administration - Specialization in Trade Management classes, for example, through regular video conferences with your fellow students and lecturers.

Through IU's myCampus learning platform, you get access to study scripts and the virtual library. With the LearnApp from IU, you can, for instance, work through your scripts digitally on your tablet.

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