Business Administration - Retail Management, Bachelor of Arts

Dual studies @ IU International University of Applied Sciences 

👉 The dual Bachelor's program in Business Administration - Retail Management at IU provides students with a comprehensive understanding of business processes in trade. Students learn how to establish and manage a successful retail company by engaging with subjects such as business administration, marketing, e-commerce, and sales management. By combining theoretical knowledge with practical experience in the company, students can improve their skills in marketing, e-commerce, and sales management and prepare for a career in trade, especially in the areas of retail, wholesale, and e-commerce.

At a Glance

🏫 University IU International University of Applied Sciences, UAS based in Erfurt
Practical relevance, international orientation or maximum flexibility: IU International University (IU) prepares over 100,000 students for the global job market. It brings together under its umbrella more than 100 study programs offered in three independent university areas: the IU Dual Study Program, the IU Distance Learning Program and the flexible IU myStudium. IU offers students a network of renowned practical partners in the business world: more than 15,000 companies have already successfully cooperated with IU, including ZURICH Versicherungen or Motel One. IU, which was founded in 2000, is now represented in over 40 cities in Germany.
🎓 Field of Study EconomicsBusiness Administration
📜 Degree Bachelor of Arts (B.A.)
⏳ Duration 7 Semesters
🎯 ECTS 180 Credit Points
🌍 Language of Instruction German
📖 Course contents Foundations of Business Administration, Computer Training, Introduction to Academic Work, Principles of Economics, Practical Project I, Business Mathematics, Civil Law, Accounting and Financial Statements, Introduction to Taxation, Practical Project II, Statistics, Module from the chosen specialization, Fundamentals of Controlling, Cost and Performance Accounting, Practical Project III, Marketing, Module from the chosen specialization, Digital Business Models, Module from the chosen specialization, Practical Project IV, Special Commercial Law, Module from the chosen specialization, Module from the chosen specialization, Module from the chosen specialization, Practical Project V, Module from the chosen specialization, Module from the chosen specialization, Investment and Financing, Project Management, Practical Project VI, Elective Module Distance Learning, Elective Module Distance Learning, E-Commerce, Personnel and Organization, Bachelor's Thesis
📚 Electives Market research and analysis, economic policy, supply chain management, personnel marketing and development, basics of trade management, customer relationship management, international trade, corporate and tax law, special issues in trade management
📍 Location Aachen, Augsburg, Berlin, Bielefeld, Bochum, Bonn, Brunswick, Bremen, Dortmund, Dresden, Duisburg, Dusseldorf, Erfurt, Essen, Frankfurt, Freiburg, Hamburg, Hanover, Karlsruhe, Cologne, Leipzig, Luebeck, Mainz, Mannheim, Munich, Muenster, Nuremberg, Ravensburg, Regensburg, Rostock, Stuttgart, Ulm, Wuerzburg or Virtual Campus
📅 Enrollment quarterly (study start may vary depending on location)
🔗 More Info https://www.iu.dualesstudium.de
  • dual study program without tuition fees at Germany's largest university
  • no numerus clausus, no admission restrictions
  • over 15,000 practical partners in over 30 cities from Berlin to Munich
  • interesting specializations, such as in market research and analysis or economic policy
  • study is also possible at the virtual campus
  • multiple study starts quarterly throughout the year

These are the requirements for the Bachelor of Business Administration - Retail Management

With your Bachelor's degree in Business Administration - Retail Management, you can work as a store manager, customer relationship manager, e-commerce manager, for example.

To be admitted to the dual study program at IU International University, you must have either a high school diploma (general university entrance qualification), a technical college entrance qualification, or a subject-specific university entrance qualification.

In addition, you can also study Business Administration - Retail Management without a high school diploma. For the dual study program without a high school diploma, you need a completed advanced training qualification, such as a state-certified business economist, or have completed vocational training and worked full-time for at least 3 years after this training.

These are the study contents in the dual study program in Business Administration - Trade Management

This bachelor's degree at IU includes approximately 48 modules that you will study and complete over a period of 7 regular semesters. Each module is worth 5-10 credit points (ECTS) and concludes with an examination such as a term paper or an exam. In total, you will earn 180 credit points from module to module and from semester to semester.

The typical course schedule for the full-time study program in Business Administration - Trade Management looks as follows:

  • Semester 1: Basics of Business Administration, Computer Training, Introduction to Scientific Work, Basics of Economics, Practical Project I
  • Semester 2: Business Mathematics, Civil Law, Accounting and Financial Statements, Introduction to Tax Law, Practical Project II
  • Semester 3: Statistics, Module from the chosen specialization, Basics of Controlling, Cost and Performance Accounting, Practical Project III
  • Semester 4: Marketing, Module from the chosen specialization, Digital Business Models, Module from the chosen specialization, Practical Project IV
  • Semester 5: Special Business Law, Module from the chosen specialization, Module from the chosen specialization, Module from the chosen specialization, Practical Project V
  • Semester 6: Module from the chosen specialization, Module from the chosen specialization, Investment and Financing, Project Management, Practical Project VI
  • Semester 7: Elective Distance Learning Module, Elective Distance Learning Module, E-Commerce, Personnel and Organization, Bachelor Thesis

As a specialization, you have the choice of these exciting modules: Market Research and Analysis, Economic Policy, Supply Chain Management, Human Resources Marketing and Development, Basics of Trade Management, Customer Relationship Management, International Trade, Corporate and Tax Law, Special Issues in Trade Management.

How to find your practical partner in the dual study program

Upon request, you can complete a free application training with IU International University.

Having the right practical partner is crucial for a successful dual study program in Business Administration - Trade Management. With a network of over 15,000 practical partners nationwide, IU International University helps you find a suitable practical partner.

This is how you find your practical partner for the dual study program in Business Administration - Trade Management with IU:

  1. You apply online through IU's website. With your application, you will also submit your documents such as a resume and your latest transcript.
  2. You participate in an online info session via IU's application portal. During the info session, the study advisory team will explain everything about the dual study program, admission, and finding a practical partner.
  3. Upon request, you complete a free applicant training to prepare for applications in potential companies.
  4. Together with you, the study advisory team searches for the right practical partner. The university will either match you with a company from their extensive network or contact your preferred company.

Cities where the Business Administration - Trade Management program is offered

With over 30 campuses throughout Germany, IU International University offers dual study programs in all disciplines across Germany.

The dual study program in Business Administration - Trade Management is currently offered by the university in over 30 cities, such as Berlin, Bielefeld, Dortmund, Dresden, Duisburg, Düsseldorf, Erfurt, Frankfurt, Freiburg, Hamburg, and Munich.

On campus, you will attend lectures and seminars, for example. In the lounge area, you can interact with your fellow students. Depending on the city, you may also have access to the canteens, cafeterias, and libraries of other universities - such as in Berlin.

Learn Business Administration - Trade Management at IU's Virtual Campus

At the Virtual Campus, you learn digitally and with maximum flexibility in small study groups.

If there is no IU campus near you or you prefer flexible and digital learning, you can also enroll at IU's Virtual Campus.

At the Virtual Campus, you can attend your Business Administration - Trade Management classes, for example, through regular video conferences with your classmates and instructors.

Through IU's learning platform myCampus, you will have access to study materials and the virtual library. Using IU's LearnApp, you can work through your course materials digitally on a tablet, for example.

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