Admission requirements
- Applicants must either have a high school diploma (Abitur) or a technical college entrance qualification (Advanced technical college entrance qualification)
- Alternatively, they can take a subject-specific further education exam and participate in a consultation
- Or they must have completed a vocational training and have at least 3 years of professional experience after training and pass an entrance exam
Details
The Bachelor's degree program in Business Administration and Tourism Management at the European Distance Learning University Hamburg is designed for professionals who already have initial work experience and wish to advance their careers after completing their tourism or business education. The course includes economic fundamentals, law, information management, as well as business management and incorporates specific tourism content. Topics range from the basics of tourism to strategic tourism management, operational hotel management, and specific tourism forms such as city or health tourism.
In addition, current topics like Yield Management, Crisis Management, Social Media Marketing, and Sales Negotiation are covered. The program also includes language studies and an international seminar abroad. Special emphasis is placed on sustainability and ecological action. The dual approach, which closely integrates theory and practice, allows for a deeper integration of knowledge and work experience. The program prepares graduates for roles in tourism management, hotel management, sales, online distribution, as well as destination and location management. It also offers opportunities for basic business activities in various industries.
The accreditation of the program by the Accreditation Council until 2030 confirms that the learning objectives aim to prepare students for their professional activities and promote their personal development. Experts consider the program well-positioned, but also suggest that some literature references should be revised. It is recommended to strengthen the connection and collaboration between universities and practical businesses, and to create a specialized qualified position for dual study variants.
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