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Deutsch Who is the MBA E-Commerce Distance Learning Course at Brand University Suitable For?
The MBA E-Commerce with a focus on Brand Marketing and Customer Experience Management is aimed at specialists and executives who have already gained initial professional experience in the fields of marketing, sales, media, IT, or digital business. The programme is particularly relevant for professionals from the TIME industry (telecommunications, information, media, entertainment) who want to deliberately deepen their skills in digital brand management and the design of customer experiences. It also targets career changers who, without a university degree, wish to advance into leadership positions through their professional experience and an entrance examination on digital transformation.
What Formal Requirements Apply for Admission?
There are two alternative admission routes for entry into the MBA E-Commerce at Brand University:
- With prior studies: Completed undergraduate studies (e.g. Bachelor) with at least 180 ECTS credits and at least one year of relevant professional experience after the first degree.
- Without a university degree: At least one year of professional experience following vocational training and successful completion of the Brand University entrance examination. In this case, no university entrance qualification is required either.
In both cases, relevant professional experience in the economic, communicative, or technological field is valued.
You should have a strong interest in the digital economy, brand transformation, and modern e-commerce processes. Independent learning, analytical thinking skills, and experience in using digital tools are essential. Communication skills, openness to interdisciplinary working methods, and problem-solving abilities support study success in the flexible, asynchronous distance learning programme. Since exams are completed independently online, self-discipline and good time management are required.
What content does the MBA distance learning programme in E-Commerce at Brand University convey?
In the MBA E-Commerce with a focus on Customer Experience Management at the Brand University of Applied Sciences, you will deepen comprehensive skills in the areas of management, marketing, and customer experience (CX). The content is divided across three knowledge areas with a total of 90 ECTS:
- Core competencies (36 ECTS):
- Management skills
- Marketing management
- Academic work
- Search Engine Marketing
- Project management & communication
- Social media marketing
- Specialist competencies in Customer Experience Management (30 ECTS):
- Introduction to Customer Experience Management
- Psychology & neuromarketing
- Emotions & sensory marketing
- CX design & UX design
- CX market research & controlling
- Master thesis (24 ECTS): Exposé, scientific final thesis and colloquium, supervised by a personal contact person
You will acquire practically relevant knowledge to analyse customer needs, systematically design digital experiences, and optimise multidisciplinary customer journeys. After graduation, you will be able to develop holistic e-commerce strategies and implement data-driven CX controlling in modern companies.
How is the study process organised in the online MBA in E-Commerce?
The MBA programme in E-Commerce is designed as a 100% online distance learning programme and can be completed part-time alongside work or full-time. You organise your learning independently and set your own pace. All teaching modules and examinations are conducted online. The assessments include:
- Multiple-choice tests and (online) written exams
- Case studies and video presentations
- Oral online examinations
- Project and term papers
Regular live online tutorials provide opportunities for exchange, but all content and formats are also available asynchronously on the e-learning campus. Optionally, a free extension of the study period by up to 12 months is possible. Personal support by study coaches and lecturers assists you from onboarding to the final project.
What career opportunities open up after the MBA in E-Commerce?
With the MBA degree in E-Commerce with a focus on Customer Experience Management, you position yourself for leadership roles in digital commerce and brand-centred companies. Typical fields of employment include:
- Customer Experience Manager – you develop and optimise the interfaces between companies and customers to improve customer loyalty and brand image.
- UX/UI Designer – you design digital user interfaces and user experiences along complex customer journeys.
- CX Analyst – you collect and interpret data on user experience, derive optimisation measures and accompany data-driven decision-making.
Graduates are in demand in sectors such as e-commerce, telecommunications, media, IT, entertainment and international brand management. The MBA particularly qualifies for management roles in digital growth areas and the strategic development of customer-centred business models.
Where does the MBA distance learning programme in E-Commerce take place?
The programme is conducted entirely online via the digital learning platform of the Brand University of Applied Sciences. Attendance dates or campus stays are not planned. This enables a location-independent study – flexible from anywhere.
The university itself is based in Hamburg, but support by lecturers, study coaches and student advisory services is provided entirely digitally.
What are the costs of the MBA programme in E-Commerce, and what payment models are available?
The tuition fees for the MBA distance learning programme in E-Commerce currently amount to €8,900 for the entire programme (full-time or part-time). For a limited time, a discount of €1,000 is included (€9,900).
- Full-time option (18 months):
- €550 per month (total: €8,900)
- 4% discount for one-off payment (€8,504)
- 2% discount for payment by semester
- Part-time option (24 months):
- €412.50 per month (total: €8,900)
- Corresponding discounts for one-off or semester payments
- All fees include teaching materials, examination attempts and personal support.
- A free extension of the study period by up to 12 months is possible.
The all-inclusive model of Brand University also includes access to Office 365 as well as the use of the complete online infrastructure. Funding options can be considered through the tax deductibility of professional development costs or individual financing models.
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