On-campus program Marketing Communications (B.A.) – SRH University

At a Glance

🏫 University SRH University, UAS based in Heidelberg (Germany)
SRH University of Applied Sciences Heidelberg is one of Germany's largest private universities — with 18 campuses nationwide, over 200 degree programmes in English and German, and an award-winning teaching model that puts real-world learning first. No numerus clausus. No language barrier. Students from more than 140 countries study here.
📋 Study Format On-campus program
🎓 Field of Study EconomicsMarketing
📜 Degree Bachelor of Arts (B.A.)
⏳ Duration 7 Semesters
🎯 ECTS 210 Credit Points
🌍 Language of Instruction German
📖 Course contents Here is the English (en-GB) translation of the given German text, maintaining accuracy and the original meaning: --- Business Administration (Economic Foundations, Theories + Models), Marketing I (Business Models, Marketing Management), Campaign Planning (Communication Tools, Media Planning + Budgeting), Communication Sciences (Models + Research), Communication Strategy (Briefing + Positioning), Consumer + Advertising Psychology (Perception + Activation, Motivation + Attitude), Applied Media Theory (Verbal + Visual Communication, Digital Communication), Creative Strategies I (Advertising Strategies, Creative Brief + Big Idea), Presentation (Presentation Strategies, Media Literacy), Market Research I (Quantitative + Qualitative Methods, Survey Design), Communication Strategy (Fast Moving Consumer Goods, Cross-media Campaign), Marketing II (Nonprofit + Social Marketing, Marketing Ethics), Corporate Communication (Public + Media Relations, Theories + Models), Application + Career I (Project Management, Application Strategies), Media Sciences (Models + Research), Communication Strategy (Culture + Society, Nonprofit + Social Marketing Campaign), Project-based Work (Interdisciplinary Project, Event, Competition), Creative Strategies II (Innovation Strategies, Design-Driven Innovation), Brand Management (Brand Models, Brand Positioning), Elective Module, Lab Project, Communication Strategy (Innovation, Start-up + New Markets), Project-based Work (Interdisciplinary Project, Event, Competition), Practical Phase/Study Abroad Semester (Relevant Internship or Student Exchange Programme) 25, Independent Project (Independent Project Work, Exposé + Presentation), Creative Strategies III (Advertising Futures, Weak Signals + Trends), Marketing III (Global Marketing), Competitive Analysis (Statistics, Analysis Software), Statistics (Data Analysis + Indices, Analysis Software), Communication Strategy (International Campaign, Intercultural Communication), Audiovisual Communication (Concept + Production Planning, Film Production + Post Production), Media Law + Media Management (Copyright + Licensing), Work and Organisational Psychology (Employer Branding, Leadership Strategies), Application + Career II (Entrepreneurship, Application + Career Coaching), Communication + Media Advanced (Cultural Studies, Current Communication and Media Research), Bachelor Thesis --- If you need any further adjustments or formatting, please let me know!
📍 Location Berlin
📅 Enrollment Winter or summer semester
💶 Fees
from 650 € monthly
from 27300 € total
🔗 More Info View Vendor Profile

Admission requirements

Checklist for your application:

Proof of general university entrance qualification (Abitur), advanced technical college entrance qualification or proof of professional qualification/experience according to §11 BerlHG

Curriculum vitae

Health insurance certificate

Completed written entrance test (see below)

Please submit all documents as .pdf, .zip or .doc

Note: As an applicant for the B.A. Marketing Communication, you will go through a two-stage selection process. Here, you demonstrate your analytical and conceptual skills and convince us of your motivation to study.

This is what happens next after you have submitted your application:

First, we check your application and the submitted entrance test. If the review is positive, we will invite you to a personal interview. If you are unable to attend an in-person appointment, the interview can also take place via Skype. If you do not wish to upload the completed entrance test, you can also bring it to the personal admission interview or submit it afterwards following the interview.

Details

In the Bachelor's degree programme in Marketing Communication, you learn to develop persuasive communication strategies, formulate relevant messages for target groups, and implement campaigns in the digital age.

From the 2nd semester onwards, you focus your studies on your personal skills and interests:

Advertising (B.A. Marketing Communication) or

Consumer Psychology (B.A. Marketing Communication) or

Nonprofit and Socio-Marketing (B.A. Marketing Communication)

The state-recognised and internationally accredited Bachelor's degree programme also includes creative courses and provides the ideal foundation for diverse career opportunities. You work in advertising, PR, event, sponsorship, and media agencies, in companies, in the media sector, as well as in social and cultural institutions. In addition, you have access to numerous Master's degree programmes at home and abroad.

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