Marketing Communications, Bachelor of Arts

Admission requirements

Checklist for your application:

Proof of general university entrance qualification (Abitur), advanced technical college entrance qualification or proof of professional qualification/experience according to §11 BerlHG

Curriculum vitae

Health insurance certificate

Completed written entrance test (see below)

Please submit all documents as .pdf, .zip or .doc

Note: As an applicant for the B.A. Marketing Communication, you will go through a two-stage selection process. Here, you demonstrate your analytical and conceptual skills and convince us of your motivation to study.

This is what happens next after you have submitted your application:

First, we check your application and the submitted entrance test. If the review is positive, we will invite you to a personal interview. If you are unable to attend an in-person appointment, the interview can also take place via Skype. If you do not wish to upload the completed entrance test, you can also bring it to the personal admission interview or submit it afterwards following the interview.

Details

In the Bachelor's degree programme in Marketing Communication, you learn to develop persuasive communication strategies, formulate relevant messages for target groups, and implement campaigns in the digital age.

From the 2nd semester onwards, you focus your studies on your personal skills and interests:

Advertising (B.A. Marketing Communication) or

Consumer Psychology (B.A. Marketing Communication) or

Nonprofit and Socio-Marketing (B.A. Marketing Communication)

The state-recognised and internationally accredited Bachelor's degree programme also includes creative courses and provides the ideal foundation for diverse career opportunities. You work in advertising, PR, event, sponsorship, and media agencies, in companies, in the media sector, as well as in social and cultural institutions. In addition, you have access to numerous Master's degree programmes at home and abroad.