English 
Deutsch Who benefits from the Bachelor's in Business Administration - Marketing Management at SRH University?
This degree programme is aimed at future marketing and business experts who are looking for a solid business administration education with a practical specialization in marketing. You are suitable if you have an interest in economic interrelationships, communication, brand management, and market analysis - regardless of whether you start directly after graduating from school, after vocational training, or with work experience. The programme is particularly interesting for those who later want to work in product, brand, or sales-oriented positions, in consulting, or in international marketing.
Admission Requirements: What formal requirements do you need to meet?
To apply for the Bachelor of Business Administration (BBA) with a focus on Marketing Management at the Heidelberg campus, you need one of the following profiles:
- General university entrance qualification (Abitur), subject-specific university entrance qualification, or university of applied sciences entrance qualification
- Alternatively: At least two years of vocational training and at least three years of work experience plus successful aptitude test
- International applicants: University entrance qualification through recognized certificates of previous education
- Evidence of sufficient knowledge of English (at least IELTS 6.5, TOEFL 80, Duolingo 110, PTE Academics 58, or equivalent exams). If you cannot meet the minimum requirement, the SRH English Proficiency Certificate is an alternative.
- Successful participation in the selection process (application and interview)
- For foreign applicants, sufficient knowledge of German (DSH or TestDaF exam) for German-language study programmes
Personally, you should bring the following prerequisites:
- Interest in economic issues, marketing, and communication
- Willingness to independently and actively learn and work in teams
- Openness to project-oriented and practical work
- Good analytical skills and a desire to develop creative and innovative solutions
- Sense of responsibility and perseverance for a multi-year university study
- For international tracks: good intercultural skills and readiness to be mobile
What contents and skills does the Bachelor's in Marketing Management at SRH University convey?
In the Business Administration (BWL) degree programme with a concentration in Marketing Management, you will build a comprehensive understanding of business and marketing-related topics. The contents are aligned with the current state of the economy and practice. The central focuses include:
- Business fundamentals: Comprehensive knowledge in business administration, accounting, mathematics, commercial law, as well as investment and finance.
- Specialisation in Marketing Management: Development of communication strategies, new product planning, control and analysis of sales processes.
- Online marketing and consumer behaviour: Digital business models, current marketing trends, analysis of consumer behaviour.
- Global marketing: Marketing strategies in an international context, innovation management, market introduction of new products.
- Practice-oriented projects: Case studies and group work enhance your analytical, creative, and social skills.
- Personal development: Expansion of social and self-competences through the CORE principle of SRH University: Self-responsible, practice-oriented learning takes centre stage.
From the third year of study, the focus shifts to Marketing Management. In practical phases like internships and the Bachelor's thesis, you will apply your knowledge in a real business environment.
How is the structure and progression of the programme organised?
The course is offered in two variants: as a Fast Track lasting six semesters (three years) or in an International Experience Track lasting seven semesters (three and a half years), including a semester abroad or an internship abroad. The progression is structured as follows:
- Basic modules (1st-2nd year): Conveying fundamentals of BWL, mathematics, accounting, marketing, personnel, and organisation.
- Specialisation (from 3rd year): Focus on Marketing Management, project work, development of communication strategies, and product planning.
- Practical study phases: At least one mandatory internship (14 weeks), in the International Experience Track, an additional six-month period abroad (study or internship).
- Study completion: Bachelor's thesis with an individual focus on Marketing Management, supported by practice partners.
All events take place at the campus in Heidelberg. Teaching and examination performances are provided on a semester basis. Instruction is in German and English. The CORE principle focuses on active, self-responsible learning and direct applicability of knowledge.
What are the career prospects and paths after graduation?
As a graduate of the BWL programme with a focus on Marketing Management, you are qualified for various positions in business and management. Possible career fields include:
- Marketing manager
- Product management
- E-marketing expert
- Sales management
- Brand strategist
- Market and consumer research
- Advertising and communication
- Management consultancy, especially in marketing or management consultancy
- Positions in international marketing
The programme lays a solid foundation for direct entry into professional life and is also an optimal starting point for part-time Master's programmes or international career management, e.g. through the Dual Degree programme with an additional degree abroad.
What are the costs involved and what financing options are available?
The monthly tuition fees for EU/EEA students (including Western Balkans, Switzerland, and Ukraine) amount to €690. This amount remains constant throughout the entire duration of the programme. There is a one-time registration fee:
- Registration fee: €750 (€1,000 for non-EEA with special payment modalities)
- No additional examination fees or hidden extra costs arise during the course of studies (not even for repeat examinations).
Financing options:
- Funding through BAföG (state financial aid for students)
- Educational funds for financing studies
- Germany Scholarship (performance- and needs-based)
- Tax deductibility of tuition fees as special expenses or advertising costs is possible
A consultation on optimal financing can be used before starting your studies. SRH University supports in the selection and application of suitable funding instruments.
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