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Deutsch Who is the Management Studies (B.A.) at HAM suitable for?
The Management Studies at the University of Applied Management (HAM) is appealing to you if you are aiming for a career in business, consulting, marketing, finance, or human resources and place value on intensive practical experience. It is aimed at high school graduates, technical college graduates, as well as professionals without a high school diploma but with proof of practical experience. You will benefit particularly if you want to learn in a practical way, study flexibly alongside work, or dual study in a company, and have an interest in future-oriented topics such as Artificial Intelligence and digitization. Ideal candidates are curious, think entrepreneurially, and want to qualify for leadership positions or challenging specialist positions.
What formal requirements must you meet?
For admission, you need one of the following qualifications:
- General university entrance qualification (A-levels)
- Subject-specific university entrance qualification or technical college entrance qualification (A-levels), recognized nationwide
- Without A-levels: Proof of a qualified vocational training and at least 2 years of relevant work experience (Studying without A-levels is possible according to state-specific regulations)
An accreditation of already completed study achievements or recognized further education can shorten the study time. The language of instruction is German. The application is done online, followed by the postal delivery of documents. For the dual study program, a cooperation agreement with a partner company is additionally required.
Personally, you should bring analytical thinking, initiative, perseverance, and openness to innovative topics. Communication and teamwork skills are just as important as the willingness for independent organization and working on projects. Experience in commercial professions is advantageous, but career changers are also welcome, as long as they have an interest in economic contexts, motivation for personal development, and enjoy practice-oriented learning.
What content does the Management Studies (B.A.) convey and what competencies do you develop?
In the Management Studies (B.A.) at the University of Applied Sciences for Management, you develop a broad competence profile that qualifies you for versatile tasks in almost all industries. The central contents can be summarized as follows:
- Business Basics: Entrepreneurship, economics, cost and performance accounting, balance sheets, tax law, investment, and financing.
- Specializations: Choosing a specialization from the 5th semester onwards - such as marketing management (with online marketing, strategic marketing, and advertising psychology), financial management (financial planning, business valuation, controlling) or human resources management and organization (leadership, agile organizational design, recruitment).
- Action competence and transfer competence: 42% of the course consists of practical phases, real projects, and case studies in collaboration with partner companies.
- Personal development: Modules for personality development, problem-solving, teamwork, and communication enhance your resilience, creativity, and social skills.
- Future Skills: You will be prepared for megatrends such as digitization, AI, and climate change. The module "Design the Future" enables you to develop sustainable solutions for current challenges.
- Artificial Intelligence (AI) in every subject: "AI inside" means that you systematically learn AI skills - from prompt engineering to data-based decisions to developing your own AI tools - in all subjects.
- Research methods and scientific work: In the module "Applied Research Methods," you learn to master data methods, conduct empirical research, and present scientifically.
After the course, you will have:
- Expertise and methodological competence for management tasks
- Distinct transfer and future competences
- Confidence in handling digital tools and AI
- Team and leadership skills for dynamic business environments
How is the Management course structured and how does the course proceed?
The course consists of six or seven semesters (210 ECTS points). You have the choice between two models:
- Studium Plus: Flexible online study with face-to-face workshops at the Munich/Ismaning or Nuremberg locations. You learn on a digital learning platform through self-study and participate in up to ten interactive workshops per semester in small groups.
- Dual Plus: Dual course of study in cooperation with a partner company. 42% of the study time is spent in the company. Theory and practice are continuously interlinked.
The structure of the course is as follows:
- 1st - 4th semester: Basic training and continuous practical projects (transfer modules) on real-world professional issues.
- 5th semester: Specialization in marketing management, financial management, or human resources management and organization. Focus project with a high practical component.
- 6th semester: Future-oriented projects ("Design the Future"), current state of research (Journal Club), applied research methods, thesis on a company challenge.
- 1st - 6th semester (parallel): Practical semester - an extensive business project ensures the bridge between study and profession.
The lecturers are entrepreneurs, CEOs, or university professors with direct practical experience. You can optionally pursue a Master's degree after completing your Bachelor's degree.
What career paths open up after graduating in Management (B.A.)?
The Management Studies prepare you flexibly for leadership and specialist positions in a wide variety of industries. Typical career paths include:
- Management consulting: Analyzing business processes, developing optimization concepts, and implementing transformation projects.
- Marketing management: Roles as marketing managers, social media specialists, or brand managers in agencies and companies.
- Financial management: Positions as financial analysts, controllers, investment bankers, or in the field of business valuation and reporting.
- Human resources management: Entry and managerial positions in the HR field as HR specialists, organizational developers, or change managers.
With the degree, you are qualified for management positions in business, consulting, or non-profit organizations as well as for self-employment as an entrepreneur. There is a great networking potential due to the close integration with partner companies, the practical component, and lecturers from the business world.
What are the tuition fees for the Management Studies and what financing options are available?
The costs vary depending on the study model:
- Studium Plus: 495 euros per month during the regular period of study.
- Dual Plus: 0 euros tuition fees - they are covered by the partner company. In addition, you will receive a salary during the company internship.
Tuition fees can be paid monthly. In the Dual Study program, the combination of fee coverage and salary is the recommended form of study financing. For self-financed options (Studium Plus), you can use traditional funding opportunities such as BAföG, educational loans, or support from your employer. The fees are tax-deductible as advertising costs.
- 6 or 7 semesters duration, 210 Credit Points
- Flexible and practice-oriented study for career starters and professionals
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