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Deutsch Which target groups does the Master’s programme in Business Psychology (M.A.) address?
The Master’s degree programme in Business Psychology at the University of Applied Management is aimed at graduates from business psychology, psychology, economics, sociology, social sciences or related disciplines who wish to deepen their knowledge of human behaviour in organisations. The target group comprises individuals who want to become managers, change managers, marketing experts, consultants or business coaches and who are interested in topics such as digital transformation, employer branding, leadership, coaching or consumer behaviour. The part-time study programme is particularly suitable for professionals who want to practically expand their skills in the interaction between psychology and management alongside their work.
What are the formal admission requirements for the programme?
To be admitted, you need a first university degree (Bachelor’s, Diploma or Magister) with at least 180 ECTS credits in a subject-identical or subject-related course such as business psychology, psychology, economics, sociology, social sciences, communication sciences or related fields. Alternatively, an equivalent foreign degree is also recognised. With a related degree (at least 90 ECTS in relevant content) or missing ECTS credits, you can upskill through a preparatory course or by recognising a practical semester. There is no Numerus Clausus (NC). The language of instruction is German.
You should have an interest in human interaction in companies, change processes as well as analytical and consulting skills. Important are analytical thinking ability, curiosity about research, enjoyment of methodological work and the willingness to educate yourself independently and interdisciplinarily. The ability to work in a team and communication skills are as important as a high level of self-motivation. Previous experience in the business or social sector is advantageous but not mandatory. Willingness to work on practical projects, openness to digital learning formats and initiative in knowledge transfer are required.
What content does the Master’s in Business Psychology at HAM cover?
The Master’s degree programme in Business Psychology at the University of Applied Management focuses on the interplay between psychology and business in digital, constantly changing work environments. You will acquire skills to successfully support companies and organisations through psychologically sound actions. The content focus areas are composed as follows:
- Practice-tested methodological competence: Teaching of qualitative and quantitative research methods for analysing and solving company-related issues.
- Individual specialisations: You choose one of six specialisation areas, including
- Digital Transformation Management
- Leadership and Change Management
- Marketing Psychology
- Business Coaching and Consulting
- Healthy Work and Employer Branding
- Female Leadership
- Psychological basic knowledge: Personality psychology, team and leadership dynamics, intercultural management.
- STEM practical component: Approximately 42% of the content is realised through practical projects, case studies, and own entrepreneurial action.
- Transfer and future skills: You will learn to design innovative and sustainable solutions for societal challenges (e.g. digitalisation, AI, urbanisation) and to further develop existing business models.
- Personal development: Strengthening of self-management, resilience, creativity, and leadership skills.
With this competency profile, you will be enabled to apply psychological factors in business contexts to create future-proof solutions.
How is the Master’s degree in Business Psychology at HAM structured?
The degree programme is designed as a part-time, semi-virtual model and can be flexibly integrated into working life. The standard period of study is three semesters (90 ECTS). The curriculum is practice-oriented and combines independent online learning with on-site workshops:
- Curricular structure:
- 1st semester: Introduction to agile methods, qualitative and quantitative research methods, personality psychology, instruments and case studies of strategic management
- 2nd semester: Choice of a specialisation (four modules according to individual focus), plus an elective module
- 3rd semester: Intercultural management and writing of the Master’s thesis
- Study organisation:
- Online study via learning platform with multimedia content and personal support in small groups
- About ten interactive on-site workshops per semester (at various locations) to reflect on and apply what has been learned in groups
- Study models:
- Studium Plus – flexible part-time model
- Dual Plus – dual study with strong integration into the partner company (the company covers tuition fees, partial working time counts as study time)
What career prospects does a degree in Business Psychology open up?
With the Master’s in Business Psychology, a wide range of opportunities in business, consulting or organisational offices are open to you. The main career prospects for graduates are:
- HR Officer with a focus on employer branding, personnel development and talent management
- Digital Transformation Manager: Supporting companies through digital change processes
- Conversion Rate Optimiser: Analysis and optimisation of user experiences in digital business models, e.g. in e-commerce
- Business Coach or Consultant specialising in individual and organisational development processes
- Expert in Marketing Psychology: Development and accompaniment of target group-oriented campaigns and measures
- Other positions in change management, organisational development, personnel diagnostics, team leadership and future fields such as AI integration in organisations
The degree qualifies you for leadership roles, consultancy positions and project management in dynamic, digitally shaped work environments.
At which locations and in what setting does the Business Psychology degree take place?
The University of Applied Management relies on a combination of virtual teaching formats and selected on-site workshops. On-site events are offered at several locations:
- Ismaning near Munich
- Berlin
- Hamburg
- Hanover (workshops possible)
- Nuremberg (workshops possible)
The majority of the programme is completed online and flexibly via the university's learning platform. The regular on-site phases enable exchange with lecturers and fellow students as well as application-oriented training.
What costs do you have to expect for this Master’s degree and how can you arrange financing?
For the part-time model (Studium Plus), the tuition fees amount to €595 per month. The total cost for all three semesters is €11,605. In the dual study model (Dual Plus), the partner company covers the tuition fees completely. Additionally, you usually receive a salary during the dual practical phases.
- Tuition fees Studium Plus: €595 monthly, total €11,605
- Tuition fees Dual Plus: €0 (covered by the company)
- Other financing options: Depending on your personal situation, scholarships, funding programmes or tax deductibility can be used
The flexible organisation allows you to be employed alongside your studies and thus cover part of the costs yourself.
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