Business Psychology, Master of Science

Who is the Master's Degree in Business Psychology at Media University Suitable For?

The Master's degree programme in Business Psychology (M.Sc.) at the Media University of Applied Sciences is designed for bachelor graduates who want to combine their expertise in psychology, economics or social sciences with business psychology skills. The target group includes people interested in analytical-consulting activities and in shaping personnel and organisational psychological processes within a corporate context. It is particularly aimed at future specialists and managers who are interested in sound psychological analysis methods, modern market research techniques as well as personnel and organisational development. The programme is also suitable for career changers from related disciplines, provided they meet the academic and analytical requirements.

Admission: Who can apply?

The following requirements apply for admission to the Master's degree programme in Business Psychology (M.Sc.):

• First degree (bachelor's or equivalent): in psychology or in an economics or social sciences discipline.
• Degree from a university or (technical) university of applied sciences: A basic (general or specialised) degree programme is expected.
• Language skills: Depending on the chosen location and language of study programme (English or German), the corresponding language skills are expected.
• ECTS credit points: If 210 ECTS from the first degree are already available, a shortening by one semester is possible. If fewer ECTS are available, the programme is usually designed for four semesters.
• Dual and classic application: There is a choice between a classic on-campus programme and a dual, practice-integrated study option. For the dual study programme, a workplace at a partner company is additionally required. The university supports this placement.

Personal requirements: What should you bring with you?

• Analytical and consulting skills: Enjoyment of scientific analysis of people, groups and organisations as well as an interest in consulting and process design.
• Interdisciplinary interest: Openness to economic, psychological and social contexts.
• Affinity for methods: Interest in quantitative and qualitative research methods and their practical application.
• Communication skills: Willingness to collaborate constructively with colleagues and practice partners.
• Initiative: Motivation to acquire theoretical knowledge and apply it in practice-oriented projects or in everyday professional life.
• Linguistic flexibility: For English and/or German language programmes, the willingness and ability to study and communicate in the respective language should be present.

Course Content of the Master’s in Business Psychology (M.Sc.) at Media University

In the Master’s programme in Business Psychology (M.Sc.) at the Media University of Applied Sciences, you acquire knowledge about the interaction between psychology and business. The focus is on the analysis and design of personnel and organisational psychological processes, the shaping of customer relationships in the digital transformation, as well as on the psychological explanation of economic decision-making and innovation processes.

• Subject-Specific Modules:
  • Current Trends in Organisational Psychology
  • Economic Anthropology
  • Occupational Health Management
  • Decision and Financial Psychology
  • Advanced Statistics
  • Research Projects
  • Marketing Psychology and Market Research
  • User Experience and New Media
  • Innovation and Entrepreneurship
  • Human Resource Management and Organisational Development
• General Education Electives:
  • Empirical Social Research
  • Media Law
  • Business English
  • Converging Technological Trends
  • Media Production
  • Gamification and Games for Organisations
  • Intercultural Leadership Skills
  • Media Psychology
• Practice-Oriented Modules: Four explicitly practice-related modules with close integration of theory and application projects

Methodological competencies (e.g. qualitative and quantitative methods) are specifically expanded throughout the entire course of study.

Course Progression and Organisation

The full-time programme lasts four semesters and can also be studied part-time. The start of the programme is possible each semester in summer (April) and winter (October). The language of instruction varies depending on the location: in Berlin and Frankfurt instruction is in English, in Cologne bilingual in German and English.

• On-campus or dual study: You can choose between the classic full-time study and the dual, practice-integrated study, where you work simultaneously in a partner company and complete practical company projects.
• Recognition of prior achievements: If you have 210 ECTS credits from your previous studies, a shortening by one semester is possible.

Fields of Employment and Career Prospects

Graduates of the Master’s in Business Psychology are in demand in various industries, especially in the areas of work and organisational psychology as well as in the digital business environment.

• Recruiters in companies and agencies
• Experts in HR or People Management
• Organisational and Personnel Developers
• Consultants in Organisational Psychology
• Market Research and Media Research
• User Experience and Social Media Design
• Self-employed Coaching and Consulting
• Employer Branding and Personnel Marketing

The degree qualifies you for scientific analysis and design of business-related processes both in research and consulting.

Locations and Study Venues

You can complete the programme at the locations Berlin, Cologne or Frankfurt am Main. The languages of instruction depend on the location:

• Berlin: English-language programme
• Frankfurt am Main: English-language programme
• Cologne: Bilingual – German and English

Costs and Financing Options

The monthly tuition fees amount to 890 euros in the classic programme. In the dual study mode, the tuition fees are fully covered by your partner company, so no costs arise for you.

• Total costs for the classic programme: approx. 16,680 euros (based on 4 semesters at 890 euros/month)
• Dual study: Fee coverage by the partner company
• Part-time option: Programme with more flexible time commitment

Funding options such as scholarships, BAföG or educational loans can be used individually.