Who is the dual Business Administration programme at EHiP suitable for?
The dual Bachelor's degree programme in Business Administration at the European University for Innovation and Perspective (EHiP) is aimed at individuals who want to understand economic contexts in a practical way and directly connect them with business operations. It specifically targets high school graduates with (vocational) Abitur, professionals with completed commercial training, as well as career changers from related commercial or technical disciplines. This study model is suitable for you if you value flexibility, digital learning environments, and an intense integration of theory and work experience. You will benefit if you want to study while working, prepare specifically for entering the workforce, or aim for a career advancement in management, marketing, HR, or other business fields.
Admission requirements: What formal and personal criteria matter?
For admission to the dual Bachelor's degree programme in Business Administration (B.A.) at EHiP, you need one of the following formal qualifications:
- With Abitur\/High School Diploma:
- General university entrance qualification (Abitur)
- Technical university entrance qualification (Fachabitur)
- Subject-specific university entrance qualification
- Without Abitur with Advanced Training:
- Completed job-related advanced training (e.g. specialist, business administrator, technician, master, accountant)
- Without Abitur and with Vocational Training:
- At least two years of vocational training and up to three years of work experience in the relevant field (usually after a trial course in accordance with state higher education laws §58 paragraph 3)
- Practice partner in the dual model:
- Presence of a practical company that accompanies your practical training and covers the tuition fees. EHiP supports you in finding a practice partner.
There is no numerus clausus (NC). You can start the course at any time.
In order to succeed in the dual study programme, you should bring the following personal prerequisites:
- A keen interest in economic processes, numbers, and entrepreneurial thinking
- Self-motivation, discipline, and organizational skills - especially for online studies
- Willingness to flexibly connect theory and practice
- Teamwork and communication skills for collaboration with the company as well as with fellow students
- Basic digital skills (handling emails, learning platforms, online tools)
What subject matter does the dual Business Administration degree at EHiP convey?
The dual Bachelor's degree programme in Business Administration at the European University for Innovation and Perspective (EHiP) provides you with comprehensive expertise in all core areas of business administration. The curriculum is modular and consists of basic, advanced, specialization, and final modules. Key learning contents include:
- Core Subjects: Introduction to Business Administration, Business Management, Economics, Civil Law, Business Mathematics, Statistics, Scientific Skills (academic work, presentation and work techniques).
- Practice-oriented Focus Areas: Personnel Management, Employee Leadership, Project and Quality Management, Organization, Process Management, Change Management, and Digital Business Models.
- Specialization Modules: Data-Driven Marketing, HR Management, Artificial Intelligence and Digitization, Occupational and Consumer Psychology, Finance & Accounting, General Management, Health Care Management, Sustainability.
- Specialization Options: You can choose individual topics such as Digitization, E-Commerce, Technical Management, Online Marketing, HR Management, or Production and Value Chain Management.
- Practical Transfer: Ongoing practical reflection and a business simulation game connect theory with the everyday work routine at the company.
- Final Theses: Writing a scientific final thesis (Bachelor's thesis) including a colloquium.
Key competencies you develop during the study:
- Analytical and entrepreneurial thinking
- Problem-solving skills
- Teamwork and communication skills
- Proficiency with digital tools and modern working methods
- Methodological competence in business analysis and management
How is the structure and process of the course designed?
The course is designed as a dual distance learning model, combining flexible online teaching with regular practical phases in the company. The overview of the process:
- Start Anytime: You can start flexibly, there are no fixed semester dates.
- Online Learning via Learning Platform: Access to Web-Based Trainings, scripts, instructional videos, and online exams via the myFOCUS platform.
- Practical Phase in the Company: Employment (20-35 hours/week) with a practical partner who also covers the study costs. The university assists in finding a suitable company if desired.
- Flexible Online Exams: You take all exams and tests online and around the clock.
- Learning Format: The study contents are divided into small, sequentially structured units that can be completed alongside a job or alongside practical work.
- Support: Continuous support from Study Coaches and digital contact options with instructors.
- Duration of Studies: The program extends over 7 semesters and comprises 210 ECTS.
Mandatory in-person sessions are completely eliminated, ensuring maximum flexibility in organizing studies, work, and personal life.
What career paths open up after the course?
With a Bachelor's degree in Business Administration, a wide range of career prospects in companies of all sizes and industries open up. Typical areas of employment include:
- Account Manager - Customer relationship management and development.
- Marketing Manager - Development and management of marketing strategies.
- Business Consultant - Consulting and optimizing business processes and organizational structures.
- Controller - Planning, controlling, and monitoring company budgets and finances.
- HR Specialist - Recruitment, staff development, and strategic HR management.
Depending on the chosen specialization and the orientation of the practical partner, a focus on topics such as digitization, international management, finance, HR, or marketing is possible. The international and state-recognized degree also paves the way for further Master's programs at home and abroad.
How much does the dual degree cost and who finances it?
In the dual Bachelor's degree programme in Business Administration at EHiP, you, as a student, do not bear any tuition fees. The practical company you are employed with during your studies covers all costs for tuition, exams, and study materials. In addition, during the practical phases, you receive a monthly salary based on industry-standard training remuneration. Traditional financing models such as BAföG or student loans are not required. The combination of study and work provides a stable financial base and a direct link to the job market.
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