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Deutsch Who is the Media and Communication Management degree suitable for?
The Bachelor's degree in Media and Communication Management at SRH University is aimed at school leavers with the Abitur as well as career starters who aspire to a career in the media, communications, or marketing industries. The programme is particularly suitable for anyone interested in journalistic, creative, and strategic tasks in media companies, agencies, marketing departments, or corporate communications. Career changers with relevant vocational training also find an entry point here if they want to expand their skills in management and project work.
What formal requirements do you need to meet?
For admission to the Bachelor’s degree in Media and Communication Management, you need one of the following qualifications:
- General university entrance qualification (Abitur), subject-specific university entrance qualification or university of applied sciences entrance qualification
- Alternatively: A completed vocational training of at least two years plus at least three years of professional experience and successful participation in an aptitude test
- Successful admission procedure (selection interview)
- Complete application documents including a CV with current photo as well as copy of the identity card or, in the case of international applicants, a copy of the national identity card
- For foreign qualifications: Proof of university entrance qualification by certificates and sufficient German language skills (e.g. DSH or TestDaF exam) as well as participation in the selection process
Personal requirements: You should be open-minded towards new media, show a strong interest in communication and social developments as well as creativity and initiative. Important are analytical thinking skills, the ability to work in a team and willingness to contribute in project and group work. Experience with digital media, in organising projects or initial journalistic, design or marketing tasks, for example at school, through internships or part-time jobs, is advantageous. For the degree, you also need perseverance, structured time management and openness to feedback.
What content can you expect in the Media and Communication Management programme?
In the Bachelor’s degree programme in Media and Communication Management at SRH University, you will develop diverse skills for the dynamic media industry. The interdisciplinary modules focus on media economics, journalism, marketing, advertising, and corporate communication. You will gain in-depth insights into project management, media law, and business administration fundamentals. Besides creative and design-related content, strategic and legal requirements are also taught, enabling you to implement media projects practically as well as assess them economically and legally.
- Diverse practical references: project work, case studies, and field trips
- Knowledge in media design, communication, content creation, and marketing
- Deepening of management skills for media companies and agencies
- Acquisition of social and personal competences through the CORE principle
- Individual specialisations possible through elective modules
You will take many work samples from your studies with you, such as journalistic contributions, marketing and advertising concepts, business plans, event concepts, as well as internship certificates.
How is the course structure organised in Media and Communication Management?
The full-time programme comprises 6 semesters (3 years) and is modularly structured. The teaching is based on the CORE principle with a competence-oriented, practice-related approach: you work on real tasks in 5-week blocks. The course includes lectures and seminars as well as group work, tutorials, field trips, and role plays.
- Compulsory internship of at least three months integrated
- Optional Global Track: stay abroad or international internship for global profiling
- Option for Fast Track: shortening the study period in case of relevant professional experience
- Participation in real cooperative projects, e.g. media productions for external partners
- Modules can also be taken individually (module studies) for targeted further training
The course starts annually in the winter semester and is taught in German.
What career fields will open up for you with this degree?
With a Bachelor of Arts in Media and Communication Management, you will open versatile career paths. You will be qualified for specialist and leadership positions in various media, communication, and marketing sectors. The programme strengthens your employability because you bring both practice-relevant industry knowledge and management skills.
- Editorial offices: journalist or editor
- Agencies: PR staff, marketing manager, advertising concept developer
- Companies: spokesperson, social media manager, communications consultant
- Media production: filmmaker, producer, media designer
- Event management: event organiser
- Research: market or trend researcher
- Self-employment: company founding in the media sector
- Publishers and content creation hubs: involvement in or management of projects
You will already collect work samples and practical experiences during your studies, which are decisive for entering the profession and applying for jobs.
Where does the course take place and how is the campus organised?
The Media and Communication Management course is offered at the Heidelberg Campus of SRH University. From 2025, the programme will also be offered at SRH Campus Munich (in accreditation).
The Heidelberg Campus offers modern media labs, production studios, and a practice-oriented infrastructure. Small groups and personal supervision are central components of the teaching concept. International exchange opportunities are available through the university’s extensive network.
- Study locations: Heidelberg (currently), Munich (from 2025, in accreditation)
- On-site study with close practical relevance
- Participation in field trips and cooperative projects with companies and media partners on site
What are the tuition fees and which financing options are available?
The tuition fees for the Bachelor’s programme in Media and Communication Management at SRH University amount to €690 per month (EU/EEA, Switzerland, Ukraine, Western Balkans) for a study duration of 6 semesters. The total costs for the programme amount to €24,840. In addition, there is a one-time enrolment fee of €750 (EU/EEA). For students from non-EU/EEA countries, the semester fee is €4,140 and the enrolment fee €1,000.
- Stable monthly instalments over the entire duration of study
- No separate examination fees – all examination performances are included
- Financing options: scholarships, education loans, BAföG and special funding programmes, e.g. scholarships for media economic competence
Living costs, rent, and personal expenses must be calculated separately. The university provides individual advice on financing options and supports the selection of suitable funding opportunities.
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