Public Relations & Communication, Bachelor of Arts

These are the requirements for the Bachelor's in Public Relations & Communication

With your Bachelor's in Communication & PR, you can work, for example, as a PR consultant, as a Social Media Manager, or as an editor.

You can be admitted to the dual study program at IU International University if you can present either a Abitur (general higher education entrance qualification), a specialized higher education entrance qualification, or a subject-specific higher education entrance qualification.

In addition, you can study Public Relations & Communication even without a high school diploma. For the dual study program without a high school diploma, you need a completed advanced vocational training, such as a State-certified Business Administrator, or have completed a master craftsman course. Alternatively, you have completed a vocational training and have worked full-time for at least 3 years after completing this training.

These are the study contents in the Dual Studies Public Relations & Communication

This Bachelor's degree at IU comprises around 40 modules, which you will take and complete over a period of 7 semesters of standard study time. Each module corresponds to 5-10 credit points (ECTS) and concludes with an examination performance such as a term paper or an exam. Overall, you will accumulate 210 credit points from module to module and from semester to semester.

The typical course schedule for full-time studies in PR & Communication looks as follows:

• 1st Semester: Communication and Public Relations, Introduction to Media and Communication Studies, Practical Reflection 1: Marketing & Communication, Media Effects Research, Introduction to Academic Work for Business, Management and Communication, Practical Project: Writing Workshop
• 2nd Semester: Corporate Publishing, Marketing, Practical Reflection 2: Marketing and Communication, Media Law, Intercultural and Ethical Competencies, Practical Project: Corporate Social Responsibility
• 3rd Semester: Press Strategy and PR Controlling, Seminar: Communication and PR, Practical Reflection 3: Marketing and Communication, Corporate Design, Storytelling, Practical Project: Public Speaking
• 4th Semester: Digital Skills, Digital and Mobile Campaigns, Practical Reflection 4: Marketing and Communication, Social Media Marketing, Media Psychology, Practical Project: Press Strategy
• 5th Semester: Elective Area A, Practical Reflection 5: Marketing and Communication, Elective Area B, Practical Project: Professional Writing
• 6th Semester: Elective Area C, Practical Reflection 6: Marketing and Communication, Practical Project: Press Kit / Digital Media Kit, Bachelor Thesis
• 7th Semester: Elective Area C, Practical Reflection 7: Marketing & Communication, Practical Project: Voice and Speech Training, Bachelor Thesis

You can choose your specialisation from a variety of elective modules and these exciting specialisations: Corporate Communication, Media Management, Public Affairs, AI in Public Relations and Communication.

By the way: You will study in the Dual myStudy study model and can use interactive learning materials and the IU's learning AI. You will then deepen your knowledge in regular accompanying events.

How to Find Your Practice Partner in Dual Studies

If desired, you can take part in a free application training with IU International University.

Finding the right practice partner is essential for a successful Dual Studies programme in Communication & PR. With their network of over 15,000 practice partners throughout Germany, IU International University helps you find a suitable practice partner.

This is how you find your practice partner for the Dual Studies in Communication & PR with IU:

1. You apply online through the IU website. With your application, you will also submit your documents such as a CV and your latest certificate.
2. You participate in an online info session via the IU's application portal. During the info session, the student advisory service will explain everything about the Dual Studies, admission, and finding a practice partner.
3. If desired, you can complete a free applicant training to prepare for applications in potential companies.
4. Together with you, the student advisory service will find the right practice partner. The university will either arrange a company from its extensive network for you or contact your desired company.

Public Relations & Communication Offered in These Cities

With 25 study locations throughout Germany, IU International University is represented nationwide for Dual Studies in all disciplines.

The Dual Study Programme in Communication & PR is currently offered by the university in cities such as Dusseldorf, Hamburg, Cologne, Mainz, and Munich.

On campus, you will attend your lectures and seminars, and in the lounge area, you can exchange ideas with your fellow students. Depending on the city, you can also use the canteens, cafeterias, and libraries of other universities, for example at the Berlin location.

Learn Public Relations & Communication at IU's Virtual Campus

At the Virtual Campus, you learn digitally and with maximum flexibility in small study groups.

If there is no IU campus near you or you prefer to learn flexibly and digitally, you can also enrol at IU's Virtual Campus.

At the Virtual Campus, you will attend your Communication & PR courses, for example, through regular video conferences with your fellow students and lecturers.

Through IU's learning platform myCampus, you will have access to study scripts and the virtual library. Using IU's LearnApp, you can, for example, work through your scripts digitally on a tablet.

As a specialisation, you can choose one of the modules: Marketing Communication or Corporate Communication.