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Who is the Master’s in Media and Communication Management suitable for?
The Master’s programme in Media and Communication Management at Macromedia University is aimed at graduates from various fields who aspire to a qualified leadership position or a specialised role in the media and communication sector. The target group includes individuals interested in developing strategic communication solutions, brand management, content strategies, and managing digital media. It particularly addresses both career changers from other disciplines and recent graduates seeking entry or advancement in media companies, communication agencies, or communication departments of international corporations.
What formal criteria apply for admission?
For admission to the Master’s in Media and Communication Management you need:
- A first university degree (e.g. Bachelor, Diploma) with at least 180 ECTS credits.
- If you have 210 ECTS credits from your first degree, you can choose the 3-semester Master's option; with 180 ECTS, you take the 4-semester option.
- The subject area of your first degree does not matter – the programme is non-consecutive and also open to career changers.
- No Numerus Clausus (NC) is required.
- No additional language tests are required for the German-language programme; if you select the English-language modules, a language certificate (e.g. TOEFL from 72/120 or IELTS from 6.0/9) is required.
- A motivation letter explaining your study motivation and career goals is required during the application process.
For a successful course of study, you should bring team skills, analytical and strategic thinking ability, and initiative. An interest in digital media, current communication trends, and economic developments is essential, as is the willingness to work on practical projects in teams. Communication skills, creativity, and the ability to present complex contexts in writing and orally will help you actively shape your studies and prepare for tasks in the media and communication industry.
What content is taught in the Master’s in Media and Communication Management?
In the Master’s programme Media and Communication Management, you develop comprehensive skills in planning, controlling, and analysing media communication processes. At the beginning, you deepen theoretical and methodological foundations from communication studies, media management, and business administration. The focus is on current topics such as digital transformation, content strategies, innovative brand management, and media law. You learn data-driven analytical methods, develop communication concepts, and lead practice-oriented projects with partners from the media industry. Modules such as Social Media Management, Media Economics, Leadership and Entrepreneurship, as well as Sustainable Business expand your profile. Through interdisciplinary case studies and research-oriented projects, you strengthen analytical and critical thinking. The curriculum integrates English-language seminars and offers you the opportunity to participate in a Study Week abroad to gain international perspectives.
How is the programme structured and organised?
The Master’s in Media and Communication Management at Macromedia University is organised as a hybrid full-time programme and lasts three semesters (90 ECTS) with the appropriate prior qualifications. Lectures mainly take place in person on the Munich or Stuttgart campus, complemented by digital teaching and learning formats. You work on practice-oriented and research-led projects individually and in teams, often with external corporate partners. Small learning groups, intensive supervision by professors, and numerous networking opportunities characterise everyday study life. In the optional international element, you can complete a Study Week at partner universities in London, Paris, or New York. The final phase consists of an independent Master’s thesis that scientifically examines a current topic from media and communication management.
What career prospects open up after graduation?
With a Master of Arts in Media and Communication Management, you qualify for responsible positions in the media, communication, and digital economy. Typical fields of activity are social media management, corporate communication, brand and product management, as well as project management in agencies, media companies, or consulting firms. You also take on a central interface role as a key account manager or production manager. The international orientation prepares you for roles in globally operating companies. Many graduates also choose the path of self-employment, for example in digital consulting or creative media management. Thanks to the practice-oriented training, you are also qualified for leadership positions in digital transformation processes across various industries.
Where is the programme offered and how is the campus organised?
You can complete the Master’s programme at the Munich or Stuttgart campus of Macromedia University. Both locations are characterised by modern infrastructure with well-equipped teaching and project rooms, library, VR labs, and design studios. The hybrid study concept also allows you to access digital learning offerings and virtual seminar formats. As part of practice projects, you collaborate with media companies, agencies, and start-ups from the respective region. In addition to campus life, advisory and service offerings such as Career Service and International Office are available to you. Macromedia University is networked nationwide and internationally.
How high are the tuition fees and what financing options are available?
The tuition fees for the three-semester Master’s programme amount to a total of €8,910, payable in 18 monthly instalments of €495 each. A one-time registration fee is added. You can use various options for financing: The Master’s programme is eligible for BAföG funding; in addition, it is possible to apply for loans – for example, the KfW student loan. The educational fund Brain Capital offers a model in which the tuition fees are repaid after graduation on an income-dependent basis. Individual funding opportunities and scholarship programmes of the university as well as external scholarships can be used additionally. This makes the Master’s programme accessible even without large personal funds.
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