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Requirements and Target Group
The master’s degree programme in Media and Communication Management via distance learning is aimed at professionals who want to take on leadership roles in media companies, corporate communications, marketing or related fields in the digital age. It addresses graduates from business, communications or media-related courses as well as career changers with relevant professional experience who want to expand their careers with strategic, media- and communication-specific management knowledge. The programme is particularly suitable if you already have some practical experience in media, marketing, PR or digital communication and want to develop your skills specifically in the context of companies, publishers, agencies or NGO communications.
How do you meet the formal entry requirements?
The following requirements apply for admission to the Master’s programme in Media and Communication Management at Hochschule Fresenius:
- Completed first degree (e.g. Bachelor’s, Diplom, Magister) with at least 180 credit points (CP) from a recognised university. The subject area should ideally have a relation to business, media, communication or related fields.
- Alternatively, admission is also possible with another first degree if a sufficient connection to the contents can be demonstrated.
- Professionally qualified applicants without a first degree: With a completed vocational training of at least two years and at least two years of relevant professional experience in the subject area, as well as a passed aptitude test and motivation letter, you can also be admitted to the programme.
- There are no NC restrictions (Numerus Clausus) and no requirement for the Abitur (university entrance qualification).
- In individual cases, proof of specific credit points in business- or communication-related modules, an admission interview or proof of English skills (e.g. B2 level) may be required.
For working applicants without a university degree, participation in an aptitude test and an individual consultation at the university is mandatory. Practical experience in the media or communication environment is evaluated individually.
You should bring openness to digital developments and an interest in interdisciplinary work. Important are analytical thinking skills, creativity as well as the willingness to engage with current trends in media, digitalisation and communication. Independent time management, teamwork and confident communication skills – also in virtual contexts – will make the distance learning easier. Initial practical experience in PR, marketing, social media or project management is advantageous.
Detailed Study Content
The Master's degree in Media and Communication Management at Hochschule Fresenius focuses on strategies of modern corporate communication. You will engage intensively with digital transformation, corporate communication, and project management. Mandatory modules include personnel management and personnel development, crisis communication with internal and external stakeholders, empirical research, as well as (virtual) working and leading in an international context. The course also covers social media in internal and external communication, dealing with the press, international and intercultural management, national and international media law, as well as text creation for mobile devices and short messaging services.
In elective modules, you deepen your knowledge in targeted areas, for example in campaign conception, virtualisation of media and communication worlds, social listening, or media planning in transition. In addition to content-related skills, great importance is placed on self-organised learning and academic work. Upon successful completion, you will be able to design and implement empirical research projects as well as strategically manage communication processes in the digital age.
How the Course Works: Organisation and Procedure
The distance learning course is modular and typically lasts four semesters (120 ECTS). You work through the content flexibly using online learning platforms, digital scripts, Studymags, and video offerings. You can start your studies at any time on the 1st of each month. Examinations are taken according to an individual schedule either online or – where required – in person. Various forms of assessment are used, including written assignments, online presentations, or traditional exams.
At the beginning, you deepen foundational subjects from personnel management, digital transformation, and corporate communication. In the further course, you choose three topics for specialisation from four elective areas, with one module also able to be taken from other Master's programmes at the university. The programme is complemented by an empirical research project and the final Master's thesis. Individual support from study coaches and lecturers ensures personal assistance throughout the entire course.
Career Prospects & Professional Opportunities After Graduation
With a Master of Arts in Media and Communication Management, you qualify for positions in middle and senior management of media, communication, and marketing departments. Possible fields of work include strategic corporate communication, PR management, social media management, campaign planning, corporate publishing, or internal communication. Jobs in media planning, agencies, as well as in the international communication environment are also accessible.
Job titles for graduates include, for example, communications manager, social media manager, online editor, PR consultant, media planner, or SEA consultant. You can work in companies as well as in agencies, NGOs, publishing houses, or the public sector. The course also provides a solid foundation for self-employment as a communications consultant.
Study Location: Where and How Does the Course Take Place?
The course is completed entirely online through the Fachbereich onlineplus at Hochschule Fresenius. There is no fixed location – you are independent of time and place and can access the learning platform, materials, and online examinations from anywhere. Hochschule Fresenius additionally operates study centres in cities such as Berlin, Düsseldorf, Frankfurt am Main, Hamburg, Idstein, Cologne, Munich, and Wiesbaden. Digital networking and support offerings such as study coaches and virtual study groups ensure exchange and assistance throughout the entire course.
Costs and Financing
The distance learning course in Media and Communication Management at Hochschule Fresenius costs from 329 euros per month. The university offers various time models from which you can choose flexibly – shorter study durations increase the monthly rates, while longer durations reduce them accordingly.
The tuition fee includes:
- All digital study materials, e-books, and scripts
- Access to the online library and learning platform
- Personal support from study coaches and lecturers
- Examination fees for online examinations
You have various options to finance your studies:
- BAföG – also possible for distance learning under certain conditions
- KfW study loan or education loan from the federal government
- Scholarships, e.g., the Deutschlandstipendium or internal university programmes
- Support from your employer within the framework of personnel development
- Tax deductibility – tuition fees can be claimed as income-related expenses or special expenses under certain conditions
Hochschule Fresenius regularly offers discount campaigns that can further reduce the monthly fees. The student advisory service will be happy to inform you about current offers and individual financing options.
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Advisory Service
Have questions about Academic Programs Media and Communications Management? Ask your question here, even anonymously. An employee of the institution Fresenius University of Applied Sciences or the editorial team will answer you.