Event- und Musikmanagement, Bachelor of Arts

Who is the Bachelor's Degree in Event and Music Management Suitable For?

The Bachelor's degree programme in Event and Music Management is aimed at you if you are interested in the creative business sector, particularly in the areas of music, events, and media. The programme is suitable for school-leavers with a general higher education entrance qualification, but also for individuals with vocational training and several years of relevant practical experience who want to specifically expand their competencies in event management, the music business, or media management. If you have organisational talent and a flair for communication, enjoy taking responsibility, want to support artists or organise events, and have an interest in business management contexts, this degree programme fits very well with your career path. The programme is recommended for future event managers, music managers, influencer and social media managers, PR talents, as well as founders in the creative industry.

Admission Requirements at a Glance

• General university entrance qualification (Abitur), subject-specific higher education entrance qualification, or university of applied sciences entrance qualification
• Alternatively: a completed vocational training of at least two years and at least three years of professional experience as well as passing the aptitude test
• Motivation letter (1 page, maximum 1,800 characters, referencing the degree programme and your professional goals)
• Curriculum vitae with current passport photo
• Copy of ID (for international applicants: National Identity Card)
• Proof of sufficient German language skills

After submitting the documents, the university will invite you to an admission interview. If successful, you will receive an offer of a study place.

Which Personal Requirements and Traits Are Helpful?

• Interest in music, media, and events as well as in business management processes
• Organisational skills and sense of responsibility
• Communication skills and enjoyment of teamwork as well as networking with people
• Creativity and commitment to innovative projects
• Willingness to get practically involved, for example in practical projects, your own event formats, or at the university’s music label
• Basic digital skills for working with media and platforms
• Determination, initiative, and openness to new professional challenges

SRH University supports you in specifically further developing these skills – both during your studies and through the practice-oriented CORE principle.

What do you learn in the Bachelor's degree in Event and Music Management?

In the Management of the Creative Industries degree programme with a focus on Event and Music Management at SRH University, you gain comprehensive knowledge of the entire value chain in the music market. The emphasis is on practice-oriented training, business management fundamentals, as well as industry-specific know-how for event and music management.

• Project planning and implementation, including the founding and management of your own music label (in a team)
• Basics of copyright and contract law in the creative industry
• Business administration, financing concepts and strategic planning
• Human resources, organisational development, diversity and cross-media communication
• Media production: audio, lighting and camera technology, production of online live events
• Marketing of artists as a brand and the importance of digital platforms
• Event management: experience creation, planning and execution of events
• Communication: rhetoric, body language, professional presentation in the creative industries
• Network management: expanding your professional network with practical partners

Through close cooperation with industry experts and numerous practical projects, you can apply what you have learned directly.

How does the degree programme work?

The Bachelor's degree programme has a standard period of study of 7 semesters (210 ECTS) full-time. The start of studies is annually on 1 October. Classes are held in German at the Berlin campus.

• Practice-oriented teaching according to the CORE principle: you learn in small groups, work project-oriented and focus on independent as well as active learning.
• Practical modules: founding and managing your own projects such as music labels or podcasts, production technology modules (audio, video, live production), event and project management
• Professional practical phase: during the course of the programme, you complete internships or optional stays abroad, which expand your professional network.
• Close cooperation with partners from the creative and event industries ensures strong practical relevance and a direct connection to the current market environment.

The innovative CORE principle of SRH University places emphasis on fostering professional, methodological, social and personal skills. Regular reflection rounds ensure sustainable learning success and promote independence.

What career opportunities do you have after graduation?

After completing your degree, you are qualified for versatile positions in the music and event industry. Typical fields of employment for graduates of the B.A. Event and Music Management are:

• Music and artist management: support and development of bands and artists, coordination of contracts and collaborations
• Event management: organisation and execution of corporate events, concerts, tours, festivals or release parties
• Social media and influencer management: development and implementation of digital campaigns at the interface of brand, platform and community
• A&R management: artist scouting and development at labels, trend observation
• Festival founding and organisation: conception and realisation of your own event formats
• Marketing, communication and PR in companies, agencies, publishers, start-ups and the creative industries
• Self-employment: your own company in the media, music or event industry

Alternatively, jobs are available in production companies, media houses, political organisations, business associations or foundations. Innovative professional fields such as digital media, platform or influencer management are also open to you.

Where do you study?

The Event and Music Management degree programme is offered at the Berlin location. You study centrally in the capital and benefit from a creative environment with diverse venues, festivals, agencies and industry networks.

• Campus Berlin of SRH University
• Direct access to a lively music and event scene
• Cooperation with companies, agencies and organisations from the creative industry

What costs can you expect?

The monthly tuition fees amount to 690 Euro for students with EU/EEA nationality including Switzerland, Western Balkans and Ukraine. For non-EU/EEA students, the fee is 4140 Euro per semester.

• Monthly tuition fee (EU/EEA): 690 Euro
• Total costs over 7 semesters: 28,980 Euro
• Registration fee: 750 Euro (EU/EEA) or 1,000 Euro (non-EU/EEA)
• No additional costs for examinations or repeats

Various financing options are available for funding your studies, such as education loans or scholarship programmes. The university offers comprehensive advice on all options for financing your studies.