English 
Deutsch Who is the Bachelor's degree in Media Management suitable for?
The Bachelor's degree in Media Management is aimed at school graduates who aspire to a career in the media industry. The target group includes individuals interested in media production, marketing, and communication who value practical project work and exchange with industry experts. It is particularly intended for prospective students who want to take on both business management and creative tasks in the field of digital and traditional media. The programme is also open to career changers who have relevant vocational training and practical experience.
What formal admission requirements must you meet?
For admission, you need one of the following higher education entrance qualifications:
- General higher education entrance qualification (Abitur)
- Subject-specific higher education entrance qualification (Fachabitur)
- An equivalent recognised (foreign) qualification
- Alternatively: At least two years of relevant vocational training followed by two years of professional experience
In addition, a tabular CV must be submitted. There is no numerus clausus (NC). If your final certificate is not yet available at the time of application, you can submit it later.
For Media Management studies, you should have an openness to new media and digital technologies. Communication skills, creativity, and analytical thinking are just as important as teamwork skills and willingness to work on projects. Initial experience with media, involvement in school or extracurricular projects, and an interest in economic contexts will make your entry easier. Initiative as well as the ability to research and organise tasks independently are advantageous.
What skills does the Media Management course at Macromedia impart?
In the Media Management course, you acquire practical knowledge at the intersection of media, business, and communication. The focus is on management and marketing topics, media economics, strategy development, and digital technologies. In addition to scientific work and legal fundamentals, you learn methods of empirical research and statistics as well as accounting and balance sheet preparation. You deal with traditional media (print, audiovisual media) and online media, analyse media policy, and deepen your knowledge in topics such as media and communication theories. The development of communication skills, project management, and intercultural communication are central abilities that you train in practical projects and elective modules. Specialisations such as brand management, eSports & Games Management, music management, or event management allow individual focus areas. The emphasis is on digital competence, innovative capability, and the organisation of sustainable media concepts.
How is the Bachelor’s degree course in Media Management structured?
The Bachelor’s degree in Media Management lasts seven semesters and is designed as an on-campus course. The first four semesters cover fundamentals and practice modules, each with elective modules for individual orientation. In the 5th semester, you complete a compulsory semester abroad at one of the international partner universities of Macromedia University and attend English-language modules in management and innovation. The 6th semester is designed as a practical semester, during which you work for several months at a media company and gain insights into professional everyday life. The 7th semester includes research-oriented specialisations, topics on entrepreneurship or social responsibility, and the Bachelor thesis. Small study groups, practice-oriented courses, and realistic project work characterise the course. Modern learning environments, advisory services, and a broad partner network provide organisational support throughout the duration of your studies.
What career opportunities do you have after graduation?
As a graduate, you are qualified for diverse positions at the interface of media, management, and communication. Typical professional fields are marketing manager, project manager in media companies, brand manager, as well as positions in entertainment or sports management, event agencies, publishing houses, or the digital economy. Entry into communications consulting, music management, or employment in companies in the gaming industry is also possible. The conceptually and practically oriented course also prepares you for self-employment, founding independent media projects, or continuing studies in a Master’s programme.
In which cities can you study Media Management?
The Media Management degree is offered at several urban locations: Munich, Stuttgart, Freiburg, Cologne, Hamburg, Leipzig, and Berlin. All campuses of Macromedia University feature modern seminar rooms, libraries, labs for digital media production, and on-site advisory services. Lectures and project-oriented events usually take place on the chosen campus. The compulsory semester abroad is completed at internationally recognised partner universities. For the practical semester, you can flexibly choose the location nationwide or internationally, depending on your area of interest and practical plans.
What does the Media Management course cost and how can you finance it?
The tuition fees for the Bachelor’s degree in Media Management amount to 725 euros per month and total 26,100 euros over the duration of the studies. In addition, there is a one-time registration fee. The actual costs may vary slightly depending on the campus. Various financing options are available: you can apply for BAföG, use a KfW student loan as additional support, or choose an education fund model in which repayment is income-dependent and only begins after your studies. Various scholarships and discounts are also possible. Macromedia University offers advice on individual financing options at every location.
Advisory Service
Have questions about Academic Programs Media Management? Ask your question here, even anonymously. An employee of the institution Macromedia University of Applied Sciences or the editorial team will answer you.