International Marketing and Media Management, Master of Arts

On-campus program @ RH Cologne – University of Applied Science 

👉 The Master's programme in International Marketing and Media Management at the Rheinische Hochschule Köln offers comprehensive training for prospective managers in the field of international marketing. The course, which is taught in both English and German, includes innovative content such as big data applications in marketing, strategies for international business development, as well as knowledge in intercultural management. Students benefit from a strong network of potential employers and have access to modern media laboratories. Graduates can pursue careers in advertising, communication, or media, supported by the programme’s excellent practical orientation and industry contacts.

At a Glance

🏫 Provider RH Cologne – University of Applied Science, UAS based in Cologne (Germany)
The Rheinische Hochschule Köln (RH Cologne) is a private, non-profit University of Applied Sciences (UAS) based in Cologne and part of the Rheinische Stiftung für Bildung network. It offers over 30 bachelor's and master's programmes in the fields of engineering, business, psychology & law, media, marketing & innovation, as well as medical economics & health at four locations. The university has around 6000 students and several research institutes that promote practical projects.
🎓 Field of Study Media SciencesMedia Management
📜 Degree Master of Arts (M.A.)
⏳ Duration 4 Semesters
🎯 ECTS 120 Credit Points
🌍 Language of Instruction German
📖 Course contents Here is the translation of the given text into English (en-GB): "Strategic Business Management, International Management, International Financial Management, International Controlling, Methods of Empirical Media and Market Research, International Marketing, Communication and Advertising, International Media Management, International Business and Media Law, International Media Markets, Converging Markets, Case Studies in Media Management and International Marketing, Intercultural Management, Leadership Competence and Ethics, Master’s Thesis"
📍 Location Cologne
📅 Enrollment Winter or summer semester
💶 Fees
from 2880 € Semester fee
🔗 More Info View Vendor Profile

Admission requirements

Admission requirements for this consecutive degree programme are:

  • Undergraduate degree (Bachelor or Diploma) with at least 180 CP in a subject related to economics, media, or communication sciences
  • If you have successfully completed a different undergraduate degree, knowledge in economics, media, or communication sciences amounting to 45 CP must be demonstrated.

Note: If your Bachelor's degree certificate is not yet available at the time of application, a current transcript and proof of admission to your Bachelor's thesis will suffice initially.

Notes on language skills: Due to integrated English-language modules/module examinations and the understanding of scientific publications, English skills at least at level B2 (CEFR) are required. Proof of this is not mandatory for admission to the programme.

Required professional experience: none

Details

The Master's degree programme International Marketing and Media Management at the Rheinische Hochschule Köln prepares students for challenging tasks in the international marketing environment. The course is perfect for those who want to pursue an international career and gain in-depth knowledge in the field of marketing and media management.

The course contents include both practical and theoretical aspects of marketing. Students learn about international marketing strategies, online and offline marketing, including SEA, SEO, influencer marketing, programmatic advertising, social media, and many more. The course also offers the opportunity to obtain a Google certificate and to deepen knowledge in big data applications and marketing automation.

During the course of study, participants have access to modern media labs with advanced equipment including eye-tracking software. Thanks to an extensive network, there are many opportunities to collaborate with companies and gain practical experience. Projects include cooperation with major brands such as DHL, Deutsche Post, and Google.

The Master’s programme is aimed at graduates with a background in business, media, or communication studies and offers excellent career prospects in the advertising industry, agencies, or the field of media regulation.

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