Admission requirements
Admission requirements for this consecutive degree programme are:
- Undergraduate degree (Bachelor or Diploma) with at least 180 CP in a subject related to economics, media, or communication sciences
- If you have successfully completed a different undergraduate degree, knowledge in economics, media, or communication sciences amounting to 45 CP must be demonstrated.
Note: If your Bachelor's degree certificate is not yet available at the time of application, a current transcript and proof of admission to your Bachelor's thesis will suffice initially.
Notes on language skills: Due to integrated English-language modules/module examinations and the understanding of scientific publications, English skills at least at level B2 (CEFR) are required. Proof of this is not mandatory for admission to the programme.
Required professional experience: none
Details
The Master's degree programme International Marketing and Media Management at the Rheinische Hochschule Köln prepares students for challenging tasks in the international marketing environment. The course is perfect for those who want to pursue an international career and gain in-depth knowledge in the field of marketing and media management.
The course contents include both practical and theoretical aspects of marketing. Students learn about international marketing strategies, online and offline marketing, including SEA, SEO, influencer marketing, programmatic advertising, social media, and many more. The course also offers the opportunity to obtain a Google certificate and to deepen knowledge in big data applications and marketing automation.
During the course of study, participants have access to modern media labs with advanced equipment including eye-tracking software. Thanks to an extensive network, there are many opportunities to collaborate with companies and gain practical experience. Projects include cooperation with major brands such as DHL, Deutsche Post, and Google.
The Master’s programme is aimed at graduates with a background in business, media, or communication studies and offers excellent career prospects in the advertising industry, agencies, or the field of media regulation.
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