Who this UX & Content Creation BA is for – and what you need to get in
You are a fit if you want to study in Berlin on a practice-led, English-taught programme and build a career in UX and digital content. Typical profiles include: recent international school-leavers aiming for a first degree in design/tech; junior designers, videographers or content creators seeking a recognised European Bachelor to step up into UI/UX roles; or web/IT beginners pivoting into user-centred design with a structured, 7-semester track that includes projects and an internship or semester abroad.
Admission requirements
Formal entry is based on a university entrance qualification and English proficiency. International applicants are welcome; foreign certificates are assessed for equivalence.
- University entrance qualification: general higher education entrance, entrance to universities of applied sciences, or an equivalent school-leaving certificate from outside Germany.
- Admission with foreign qualifications: international diplomas are recognised if they are equivalent to German higher education entrance; the university checks documents individually.
- Admission without Abitur: possible for qualified professionals under German regulations (e.g. relevant vocational training plus work experience). The university decides case by case.
- English language certificate: proof of English proficiency is required for this English-taught programme. If you currently do not meet the standard requirements, you can take the SRH English Proficiency Certificate as an alternative pathway.
- Application documents: CV, copy of ID; you will be invited to a selection interview if you meet the basic criteria.
- Start date and study mode: full-time, on campus; regular duration 7 semesters (210 ECTS).
The programme is NC-free (no numerus clausus). Places are allocated based on eligibility and the interview, not on a fixed grade threshold.
Personal requirements
Success in this degree depends on strong self-organisation, design curiosity and persistence. Expect a full-time workload of around 35–45 hours per week across classes, studio time, group projects and self-study, plus additional effort when building prototypes, videos or portfolios before presentations.
- Project mindset: you enjoy iterative work, feedback, and refining concepts based on user needs and testing.
- Time planning: multiple deliverables run in parallel; realistic weekly planning and meeting deadlines are essential.
- Communication: confident written and spoken English for briefs, critiques and documentation; basic German helps for everyday life in Berlin but is not required for study.
- Technical readiness: comfortable learning new tools (e.g. design, video, prototyping) and managing files across devices.
- Independence with accountability: you can work autonomously and contribute reliably to team outcomes.
If you are relocating from abroad, plan for continuous on-campus attendance and ensure your finances cover living costs and tuition throughout the study period so you can focus on your coursework and internship.
What will you study in the User Experience Design and Content Creation at SRH University?
The programme is taught in English. You build a cross-disciplinary profile in UX, digital design and media production. Over 7 semesters (210 ECTS), you move from UX fundamentals to content strategy and advanced production. A practical project and an internship or semester abroad in semester 5 lead into your Bachelor’s thesis.
UX and human-centred design: You learn usability and interaction design methods to analyse user needs and turn them into product requirements. Core topics include Usability Engineering, Interaction/Interface Design and evaluation across the full digital product lifecycle.
Content creation across formats: You plan and produce content for different media. Modules cover digital storytelling, video production and editing, social media content, podcasting and multimedia workflows that connect design with narrative impact.
Brand and strategy: You develop content strategies for long-term success in the digital marketing mix. Expect modules such as Digital Brand Design, content strategy and project planning to align user experience with brand goals.
Technology and emerging media: You explore tools and environments for interactive experiences, including VR/AR/MR, and discuss the implications of Artificial Intelligence on design and content. Legal basics such as media law round off professional practice.
Projects and professional skills: Practice runs through the degree via studio projects that train teamwork, communication and self-management. In semester 5 you complete a free project plus an internship or study abroad, then finish with a Bachelor’s thesis in UX Design.
SRH University is a private, staatlich anerkannt (state-recognised) German Fachhochschule (university of applied sciences). The degree follows the Bologna structure with ECTS credits for international comparability.
How does studying in the User Experience Design and Content Creation work?
English-taught with proof of English proficiency
All teaching takes place in English. You need an accepted English language certificate. If you do not yet meet the requirement, SRH offers its own alternative, the SRH English Proficiency Certificate test.
On-campus full-time study in Berlin
You study on campus in Berlin in a full-time model over 7 semesters, with the main intake on 1 October. Berlin is Germany’s capital and a major hub for design, media and tech, which provides a strong backdrop for creative projects and internships.
Project-based learning with close academic support
Learning is hands-on: design studios and applied projects mirror professional workflows. You combine lectures with workshops, supervised project work and feedback from lecturers. The SRH CORE principle promotes active, practice-oriented learning and personal development.
Assessments linked to practice
Exams focus on applied competence. Typical formats include project work and presentations, portfolios, practical exercises and written assignments that document and justify your design decisions and content strategies.
What enrolment means for international students
The programme is campus-based. Non-EU applicants pay tuition per semester (see costs below). The university communicates admission, fees and start date in your study contract. Administrative steps for residence and enrolment follow the official process after your acceptance.
What does the User Experience Design and Content Creation cost?
Tuition depends on your citizenship and is stable across all 7 semesters. For EU/EEA nationals the fee is €750 per month, which equals about €31,500 in total over 42 months. For non-EU/EEA nationals the fee is €4,950 per semester, totalling about €34,650 for 7 semesters.
There is a one-time enrolment fee: €750 (EU/EEA) or €1,000 (non-EU/EEA). The university does not charge separate examination fees, including for repeat attempts, which keeps extra academic costs predictable.
Payment is scheduled monthly (EU/EEA) or per semester (non-EU/EEA). SRH highlights scholarships and education loans as potential funding options; availability and eligibility vary, so plan early.
Living costs in Berlin vary by lifestyle and district. As a guideline, international students often budget for rent, health insurance, food and transport on top of tuition. Berlin’s market offers a wide range of student rooms and flat shares; early housing searches reduce costs.
What careers and recognition does the User Experience Design and Content Creation offer?
The degree is fully embedded in the European Higher Education Area. SRH University is a private, state-recognised institution; your Bachelor of Arts carries 210 ECTS and follows the Bologna framework, which supports international recognition and master’s entry in Germany and abroad.
The programme itself is accredited until 30 September 2031 (status: changes without conditions) via the university’s internal accreditation system. For employers, this signals that curriculum quality, staffing and processes are reviewed to national standards.
Career paths combine UX with creative production and strategy. Examples include:
- UI/UX designer or UX researcher in product teams and agencies
- Content strategist or digital brand designer for companies and consultancies
- Video producer, editor or motion designer across media and advertising
- 2D/3D technical artist or multimedia designer in games and immersive media
- Creative producer or content creator for platforms and campaigns
Germany’s design and tech sectors are internationally connected, with roles in Berlin and other EU hubs. The 210-ECTS load and the internship/abroad option strengthen employability for both in-house and agency careers.
Who is the User Experience Design and Content Creation right for – and who not?
This programme suits you if you want to bring together user-centred design, brand thinking and hands-on media production in an English-taught environment in Berlin.
- You want an English-taught creative degree in Germany with a clear UX focus.
- You enjoy designing digital products and creating video, social and multimedia content.
- You value project-based learning, with an internship or semester abroad built in.
- You aim to work in UX/UI, content strategy, motion design or digital production in the EU.
- You prefer a state-recognised, accredited Bachelor with 210 ECTS.
There are also clear cases where another path may fit better. Read this carefully before you decide.
- You need a programme taught in German — this Bachelor is delivered in English and requires proof of English proficiency.
- You cannot relocate for on-campus study in Berlin — distance learning is not offered for this course.
- You seek a low-fee option similar to German public universities — tuition at a private university is significantly higher.
- You want a purely theoretical computer science degree — this curriculum blends design, UX and content production rather than deep CS theory.
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