User Experience Design and Content Creation, Bachelor of Arts

On-campus program @ SRH University 

👉 The bachelor's programme 'User Experience Design and Content Creation' combines creative design and innovative technology. Students learn to design digital experiences centred on the user, ensuring sustainable success in digital marketing. Content such as UX design, media informatics, and projects with real-world requirements optimally prepare for professions such as UX designer or content creator. Particularly practical, the programme offers in-depth insights into design strategies and a strong integration of theory and practice.

At a Glance

🏫 University SRH University, UAS based in Heidelberg
The SRH University of Applied Sciences Heidelberg, founded in 1969, is one of the largest private universities in Germany. It offers around 40 degree programs across six faculties and follows an innovative teaching model: the CORE principle (Competence-Oriented Research and Education). The university focuses on practical, interdisciplinary learning and personalized student support. Admission is based on individual selection rather than a numerus clausus (NC). With 18 locations across Germany and a strong international network, the university provides flexible study options and opportunities for global experiences. It is part of the SRH education group, which serves over 20,000 students from more than 140 countries.
🎓 Field of Study Media SciencesMedia Design
📜 Degree Bachelor of Arts (B.A.)
⏳ Duration 7 Semesters
🎯 ECTS 210 Credit Points
🌍 Language of Instruction English
📖 Course contents Foundations of Design I, Foundations of Design II, Project Management UX, Communication Sciences, Project I: Principles of human-machine interaction, Design elective, Human-Machine Interaction Technology I, Service Design + Information Psychology, Usability Engineering + Testing, Media Sciences, Project II: Creative Strategies and Digital Story Telling, Design elective, Market Research + Media Management, Digital Brand Design I, Digital Brand Design II, Consumer Experience Design (CX) Workshop, Project III: Brand Experience, Design elective, Content Creation I (Social Media), Content Creation II (Video, Audio, Podcast), Personal Branding + Self Management, Lab Project, Project IV: Human Experience Design (Free Project), Design elective, Internship or Study Abroad semester, Free Project: User Experience Design, Human-Machine Interaction Technology II, Game Design I, Interactive Enviroment/Spatial Design I for VR/AR/MR, Interactive Enviroment/Spatial Design II for VR/AR/MR, Implications of Artificial Intelligence + Future Studies, Design elective, Business Intelligence, Entrepreneurship & Media Law - Design, Preparation B.A. Thesis/Next Generation Development, Scientific Colloquium, BA Thesis: User Experience Design
📍 Location Berlin
📅 Enrollment Winter semester
💶 Fees
from 690 € monthly
from 28980 € total
🔗 More Info https://www.srh-berlin.de

Admission requirements

A certificate of general higher education entrance qualification or technical college entrance qualification. Alternatively, a professional qualification with at least 3 years of work experience is also sufficient. A language proficiency certificate in English, such as TOEFL or IELTS. A CV and a copy of identification are also required.

Details

The Bachelor's degree programme 'User Experience Design and Content Creation' offers a comprehensive education in the design and development of digital experiences. The target group is creative minds interested in the connection between design and technology. Students not only learn the basics of UX design but also receive training in content strategy. The hands-on tasks in small teams promote the soft skills of the participants and prepare them optimally for the job market.

The curriculum includes modules such as Digital Design, UX Design, types of Media Informatics, and various projects based on real industry requirements. Furthermore, an internship or semester abroad is offered to apply what has been learned and expand one's own horizons. Graduates can look forward to exciting career opportunities as UI/UX Designers, Content Strategists, Digital Artists, and much more. The programme is offered in cooperation with the SRH University of Health, providing additional perspectives.

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