Mediadesign, Bachelor of Arts

Who is the Media Design – Communication Design & AI Degree Suitable For?

The Bachelor’s degree in Media Design – Communication Design & AI at the Mediadesign University is aimed at creative and technology-interested individuals who want to combine visual design with modern technologies. It especially addresses applicants who enjoy designing, have a sense for design trends, and an interest in digital media as well as Artificial Intelligence. The course is suitable both for beginners who want to gain their first experience in design and for people with prior knowledge in the creative field, for example in graphic design or media design.

• You enjoy experimenting with colours, shapes, and visual worlds.
• It is important to you to use visual content meaningfully in communication processes.
• You are not deterred by technology – you want to understand and apply the latest tools and AI solutions in design.
• Teamwork, creative projects, and exchange with others motivate you.
• You work in a detail-oriented manner and can stay calm even under time pressure.

Admission: What Do I Need for the Media Design Degree?

The following formal admission requirements apply for enrolment in the Bachelor’s degree in Media Design – Communication Design & AI:

• General higher education entrance qualification (Abitur), advanced technical college entrance qualification or an equivalent recognized qualification.
• Alternatively, admission without Abitur is possible according to § 11 BerlHG with subject-specific eligibility to study.
• Applicants from abroad may have to have their university entrance qualification checked by official bodies (e.g. uni-assist).
• Required for application are a letter of motivation (approx. 1 page), relevant certificates (final certificate can be submitted later), a CV with photo, as well as work samples (portfolio) demonstrating creative aptitude.

Personal Requirements for Successful Studies

In addition to the formal requirements, you should bring the following personal qualities:

• Creativity and enjoyment in developing visual concepts.
• A pronounced eye for details, colours, and current design trends.
• Technical interest, especially in digital tools, graphic software, and topics related to Artificial Intelligence.
• Flexibility in dealing with new technologies and changing requirements.
• Resilience and composure when projects are under time pressure.
• Ability to work in a team and willingness to contribute your own ideas constructively in group projects.

Mediadesign University emphasises that personality and individual talents are expressly taken into account in the selection process – grades are important, but creative potential and motivation also count.

What Awaits You in the Media Design Degree with a Focus on Communication Design & AI?

The Bachelor’s programme “Media Design – Communication Design & AI” at the Mediadesign University of Design and Computer Science provides you with comprehensive knowledge in visual and strategic media design. Over seven semesters, you will acquire both creative and technological skills for classic and digital media. The focus is on the combination of creativity, innovative technologies – particularly Artificial Intelligence – and holistic brand communication.

Course Content and Focus Areas

• Fundamentals of Media Design:
  • Visualisation, semiotics and design
  • Typography and visual communication
  • Photography and electronic imaging
  • Basics of interaction
  • Basics of moving images
  • Digital ethics and data protection
• Specialisation in Communication Design & AI:
  • Brand design and corporate identity
  • UX/UI design in communication
  • Data visualisation and information design
  • AI-supported design processes
  • Ethics in design with new technologies
• Practice-Oriented Projects:
  • Cross-media communication projects
  • AI-based creative experiments
  • Collaborations with companies from the design industry
  • Practical semester in Germany or abroad
  • Independent final project

Throughout the course, different areas are linked together, including brand strategy, storytelling, digital design and strategic brand management. The entire curriculum is designed to prepare you for the demands of an increasingly data- and AI-based media landscape.

How the Course Progresses

The programme is offered over seven semesters in on-campus format and comprises 210 ECTS credits. At the start of your studies, the creative-technological basics as well as the methodological foundation knowledge are taught. From the 3rd semester onwards, specialisation subjects such as communication design with AI support, UX/UI design and strategic brand management are the focus. Practice-oriented work plays a special role: many courses involve independently conceptualising, implementing and presenting creative projects – often in small teams and together with practical partners.

• 1st–2nd semester: Creative-technological basics and introduction to design theory
• 3rd–5th semester: Advanced study in communication design, brand communication, cross-media projects and AI-supported design
• 6th semester: Practical semester, usually in companies with a design focus in Germany or abroad
• 7th semester: Bachelor thesis and presentation of your own final project

Besides the compulsory modules, you can set your own priorities and choose innovative projects in data-driven design, AI and sustainability. All project results are incorporated into your personal portfolio, which you will take with you into your professional life at the end of your studies.

What Career Opportunities Does the Degree Offer?

With your Bachelor’s degree, a wide range of career paths in the creative and communications sector open up for you. Your expertise is particularly sought after in the following areas and positions:

• Art Director
• Illustrator
• Communication Designer
• Digital Brand Manager
• AI-Assisted Content Creator
• Consultant for Innovation and AI in Design
• Cross-Media Campaign Manager
• Strategic Communication Designer

Potential employers include, for example, advertising and creative agencies, brand consultancies, PR firms, large corporate communications departments, cultural institutions, educational organisations or non-profit organisations. Innovative fields such as brand management in sports, political campaigning or digital curation in museums and theatres are also open to you.

Where Does the Course Take Place?

You can complete the programme in Berlin (in German or English) or in Düsseldorf (German only). In Berlin, the focus of the English-language course is on an international community, while in Düsseldorf you will find the German-language variant directly at the Medienhafen. Both locations offer you modern equipped workspaces, direct contact with lecturers and many opportunities for interdisciplinary exchange and networking.

What Are the Costs and How Can You Finance Your Studies?

• Monthly tuition fees (EU): from 650 euros (Berlin), from 685 euros (Düsseldorf)
• Monthly fees (Non-EU): from 1,050 euros
• Total costs: approx. 28,770 euros (7 semesters, status 2024)
• Additionally: One-time registration fee (490 euros), examination fee (1,050 euros; included in studies for Non-EU students)
• Discounts: Up to 5% discount for advance payment (not combinable with early bird discounts)

Possible financing options include, for example, BAföG, scholarships, educational funds or support from practical partners. The university provides information and support for all questions regarding financing and funding of your studies.