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The Central State Office for Distance Learning (ZFU) has approved the course Sports Economics under the number 161015. Is the Master's in Sports Economics right for your goals?
The Master of Arts in Sports Economics at the German University for Prevention and Health Management (DHfPG) is designed for graduates of business-related undergraduate programs who wish to qualify for leadership and key positions in the sports industry. You are in the right place if you want to take on responsibility in clubs, associations, sports companies, or in the sports retail market, and specifically expand your skills in marketing, sales, and strategic corporate management for the sports economy.
Admission: An overview of the formal admission requirements
In order to be admitted to the Master's program in Sports Economics, you must meet the following requirements:
- Completed undergraduate degree (Bachelor's, Diploma, or equivalent) from a state-recognized university, preferably in the field of sports economics, sports management, business administration, health management, or a related field.
You can start your studies at any time. Proof of your undergraduate degree is required for recognition. Further information on specific admission requirements can be found in the official DHfPG study guide.
In addition, you should have personal qualifications to be successful in the Master's program:
- Willingness to delve into business content with a focus on the sports industry
- Interest in strategic issues, especially in marketing and sales
- Independent work ethic and motivation to combine distance learning with practical experience
- Analytical thinking and communication skills, including dealing with teams and decision-makers
- Some practical experience in the sports industry or in business is advantageous but not mandatory
What content does the Master of Arts in Sports Economics in distance learning convey?
In the Master's programme in Sports Economics, you will acquire business and sports economic expertise with a focus on marketing, sales, and management. The key areas are strategic corporate management, communication, negotiation, as well as methods of market research and innovation management. The curriculum is divided into the following thematic areas:
- Interdisciplinary Modules:
- Research Methods in Sports
- Strategic Corporate Management I and II
- Communication and Negotiation
- Entrepreneurship with a focus on Lean Start-up and Business Model Innovation
- Preparatory Seminar for the Master's Thesis
- Sports Economics Contents:
- Economic contexts in sports
- Market research and development in sports markets
- Event management and sports tourism
- Marketing and sales in sports markets
- Case studies from sports management and sports marketing, often with practical relevance from the association and club world
You will learn how to analyse micro and macroeconomic issues in the sports industry, develop markets, and strategically position products and services. The acquired skills also include planning and implementing cross-media marketing campaigns, especially focusing on digitalisation, big data, and Customer Relationship Management (CRM) in sports.
What is the structure of the Master's programme in Sports Economics?
Your distance learning is designed to combine flexible self-study phases with compact attendance phases. The program comprises four semesters (24 months) with a total of 32 attendance days. The attendance phases are offered either on-site or digitally as a live stream. You can start the programme at any time.
- Study Format: Distance learning with compact classes (mix of online and optional attendance days)
- Attendance Days: 32 days, flexible as online live stream or on-site attendance
- Study Materials: Digital documents via the E-Campus, practical case studies, and teaching materials from professional sports
- Graduation: Master of Arts (M.A.) upon successful completion of the Master's Thesis
The classes are based on current trends and challenges in sports business. Particularly, the close connection to professionals from the world of professional sports and proven teaching concepts enable an immediate transfer of learning to practice.
What career opportunities and professional fields does the Master's in Sports Economics open up?
Through the Master's degree, you will gain access to diverse fields of application in sports business and sports organization. The professionalization and commercialization of the industry increase the demand for specialized technical and management skills, especially in marketing and sales.
- Possible Employers:
- Sports clubs (amateur and professional sports)
- Sports associations (national, umbrella, and specialized associations)
- Commercial providers (fitness and health centres, sports facilities, stadiums)
- Businesses (sports equipment manufacturers, retail, sponsorship and merchandising, sports consulting firms)
- Market research institutes and sports media
- Classic Activities:
- Strategic management of clubs, associations, and companies
- Development and implementation of marketing campaigns
- Market analysis, consumer research, and innovation management in sports
- Leading projects and teams in profit or non-profit-oriented organizations
- Application of modern management methods such as Lean Start-up in sports
- Perspectives:
- Access to promotion and higher civil service positions
- Advancement to strategic and operational leadership positions in the sports sector
The degree programme is suitable for bachelor's graduates in sports-related fields of study, technical and management professionals, as well as officials who want to prepare specifically for key positions.
What are the costs for the Master's programme in Sports Economics, and what financing options are available?
The tuition fees are 390 euros per month for registrations until 31 May 2026. For later registrations (from 1 June 2026), the fee increases to 440 euros per month. With a duration of 24 months, the total costs are as follows:
- Total costs until 31.05.2026: 9,360 euros
- Total costs from 01.06.2026: 10,560 euros
The study price includes all teaching materials, the use of the E-Campus, as well as participation in attendance days and examination fees.
- Various financing models – such as the "Study now – pay later" model – are available.
- There are also funding opportunities, for example, through scholarships or through further education funding from employers.
- The tuition fees can be taken into account in the tax return (as advertising costs or special expenses).
All models are tailored to the needs of professionals and allow for flexible financial planning during the study.
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