Sports Business and Communication, Master of Arts

On-campus program @ Munich Business School 

👉 The Master's programme in Sports Business and Communication at Munich Business School offers a comprehensive education for future leaders in the sports industry. Through a combination of theoretical and practical modules, including Sports Communication, Sports Marketing, and Digital Sports Management, the programme prepares participants optimally for a career in the international sports environment. Graduates benefit from close industry connections and the opportunity to gain valuable practical experience through business projects and internships.

At a Glance

🏫 University Munich Business School, UAS based in Munich
The Munich Business School (MBS) is a state-recognized private university for business in Munich. It offers practical and internationally oriented study programs in the field of business administration, including bachelor's, master's, MBA, and DBA degrees.
🎓 Field of Study Communication Sciences
📜 Degree Master of Arts (M.A.)
⏳ Duration 3 Semesters
🎯 ECTS 180 Credit Points
🌍 Language of Instruction English
📖 Course contents Sports Communication & Media, Sports Business und Leadership, Business Project, International Business and Management, International Focus, Languages (Optional), Communication in International Business, MBS Engagement, Sports Marketing and Sponsoring, Digital Sports Management, Electives (Optional), Business Project, International Focus, Languages (Optional), Responsible Leadership in a Global Context, MBS Engagement, Auslandssemester oder Praktikum, Master Thesis
📚 Electives Sports Rights and Licenses, Sports Event Management, Success Factor Happiness, Brand Storytelling, Psychology of Marketing
📍 Location Munich
📅 Enrollment Winter semester
💶 Fees
from 1383 € monthly
from 24900 € total
🔗 More Info https://www.munich-business-school.de

Admission requirements

In order to participate in the Master Sports Business and Communication study programme, a successful bachelor's degree (180 ECTS or more) is required. Applicants with a degree in business studies can directly enter the programme. Without a background in business studies, qualification can be achieved through a Pre-Master programme. Additionally, applicants must demonstrate their English language proficiency through appropriate tests if their previous degree was not obtained in English. A willingness to attend a personal interview is also a prerequisite.<\/p>

Details

The Master's programme in Sports Business and Communication at Munich Business School is designed for ambitious students who aspire to a career in the sports industry. The course was developed by leading experts to provide theoretical knowledge combined with practical experiences closely linked to renowned companies in the sector. The programme covers a wide range of modules that address specific sports and business-related topics, including Sports Communication & Media, Sports Marketing and Sponsoring, and Digital Sports Management. The hands-on training is complemented by business projects conducted in collaboration with companies such as adidas or the German Olympic Sports Confederation.

In addition, students have the opportunity to complete an internship or study abroad during a third semester to gain international experience and enhance their intercultural skills. The courses are full-time and focus on fostering exchange and networking to enable graduates to successfully enter prestigious companies in the sports industry.

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