Influencer & Social Media Marketing, Bachelor of Arts

Admission Requirements

With your Bachelor's degree in 'Influencer & Social Media Marketing,' for example, you can work as a Content Creator, Communications Manager, or Online Journalist.

In order to start a university course at Fresenius University of Applied Sciences, applicants must demonstrate the necessary qualification for studies (university entrance qualification). This can be demonstrated by:

• the general higher education entrance qualification (Abitur), which entitles you to study at all universities and in all federal states,
• or the subject-specific higher education entrance qualification, which entitles you to study in the corresponding subject area and in the federal states specified in the certificate,
• or the vocational baccalaureate, which entitles you to study at a university of applied sciences or in a tiered degree program at a university in the federal states specified in the certificate.

Alternatively, you can also be admitted without a higher education entrance qualification. Provided you have the following for admission without an Abitur:

• You have passed a master's examination.
• Or you have a qualification according to the Regulation on the Access of Professionally Qualified Persons to Universities in the state of Hesse, which includes either a qualification from a professional advanced training course of at least 400 hours, a qualification from a technical school or a professional or administrative academy, or a passed final examination in a state-recognized training occupation with a subsequent minimum of three years of professional experience and passing a separate university entrance examination.
• For foreign qualifications, equivalence must be demonstrated for admission.

Applicants with a subject-specific higher education entrance qualification or vocational baccalaureate, whose certificate does not list the state of Hesse, are kindly requested to contact us via the free info hotline 0800/3400400 or request a call back - we are happy to assist and look forward to your call!

Study Contents and Specializations

In addition to solid knowledge in business administration and media sciences, you will acquire practical skills in design thinking, visual communication, and storytelling. With the opportunity to complete an internship, this program prepares you optimally for the challenges and opportunities in the fast-paced world of influencer marketing and online communication. Take the first step towards a successful future with the Bachelor's program in Influencer & Social Media Marketing at Fresenius University of Applied Sciences.

The study plan includes the following modules:

• 1st Semester: Project Management and Presentation Techniques, Design Thinking, Visual Communication, Storytelling & Dramaturgy, Academic Writing, Social Media & Online Communication
• 2nd Semester: Basics of Business Administration, Media Practice, Basics of Media Sciences, Basics of Journalism, Social Media and Content Marketing
• 3rd Semester: Marketing and Market Research, Media Culture, Digital Law, Actor Skills & Dramaturgical Practices, Digital Content Creation
• 4th Semester: Technical Applications & Data Analytics, Digital Marketing and Online Business, Business Ethics and Sustainability, Workshop Content Creation, Entrepreneurial Journalism
• 5th Semester: Business Simulation Game, Data Science & Visualization, Specialization (Choose 1 out of 5): Moving Image and Narration, 3D Object and Space Design, Game-based and Interactive Systems, UI/UX, Content Creation
• 6th Semester: International Creator Economy, Online Editing & E-Portfolio, Bachelor Colloquium, Bachelor Thesis

During the course of your studies, you will also delve into exciting specializations such as Perception & Media Psychology, Creative Coding, Non-Fiction - Commercial Formats, Animation, Interaction Design, Imaging Design: Photography and Drone Footage, Sound and Sound Design, 360° Design: Virtual and Augmented Reality, Film Project Development, Rapid Prototyping, Fiction - Narrative Film Formats, 3D Design: Modeling, Business Informatics, Engagement as a Subject of Individual Education, Digital Program and Project Management.

If you wish, you can also integrate a mandatory practical semester into your study plan. Opting for a practical semester extends the standard duration of studies to 7 semesters, and you will earn a total of 210 ECTS points in the program.

The Study Locations Wiesbaden and Cologne

Fresenius University of Applied Sciences offers the Bachelor's program „Influencer & Social Media Marketing“ at 2 locations in Germany. Conveniently, if you wish to explore a new city during your studies, you can simply switch to one of the other campuses of the university.

Wiesbaden: In Wiesbaden, the capital of Hesse, Fresenius University of Applied Sciences has its roots, as Carl Remigius Fresenius founded his Chemical Laboratory there in 1848. The city not only offers numerous historical sights but also an interesting business structure with many medium-sized companies, service providers, agencies, and a vibrant start-up scene. You can find Fresenius University of Applied Sciences with its 30 modern lecture halls, the university library, and the canteen at Moritzstr. 17a.

Cologne: Cologne, the bustling 1.1 million metropolis in North Rhine-Westphalia, not only offers a wealth of culture and entertainment but is also one of the most important economic centers in Germany. The city houses media companies, insurers, food, and chemical companies, providing high chances to kickstart your career in Cologne after graduation. You can find the Campus Economics & Media as well as the Campus Health & Social of the university directly in the MediaPark, the business park for media companies in the Cologne district of Neustadt-Nord.

Campus of the university in Moritzstraße in Wiesbaden

The Campus Economics and Media of Fresenius University of Applied Sciences in Cologne

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