Strategic Marketing Management, Master of Arts

On-campus program @ International School of Management 

👉 The Master of Arts in Strategic Marketing Management at ISM provides a comprehensive education for future marketing experts who want to develop innovative marketing strategies. The programme includes practical events, a mandatory twelve-week practical phase, and a market research project focusing on business issues. With an integrated semester abroad and a possible second international qualification, this course enriches both academically and practically. Graduates can expect a wide range of career opportunities, including roles as brand manager or content marketing specialist.

At a Glance

🏫 University International School of Management, UAS based in Dortmund
The ISM is a private university founded in 1990. It offers business-related bachelor's and master's programmes that are accredited by FIBAA and AACSB. The university has locations in several German cities and places special emphasis on internationality and practical relevance.
🎓 Field of Study EconomicsMarketing
📜 Degree Master of Arts (M.A.)
⏳ Duration 4 Semesters
🎯 ECTS 120 Credit Points
🌍 Language of Instruction English
📖 Course contents Market Research, Strategic Marketing, Classic Communications, Leadership Skills, Relationship Marketing, Digital Marketing, Sales Marketing & Communications, Public & Publicity Communications, Market Research/Consulting Project
📍 Location Dortmund, Frankfurt/Main, Munich, Berlin, Hamburg
📅 Enrollment Winter semester
💶 Fees
from 6480 € Semester fee
from 25920 € total
🔗 More Info https://ism.de

Admission requirements

You need to have completed a Bachelor's degree with at least 180 ECTS credits. You must submit complete application documents. You must successfully participate in the admission test.

Details

The Master's degree programme in Strategic Marketing Management at the International School of Management (ISM) prepares students to develop innovative marketing strategies and implement them efficiently. The course is designed for aspiring marketing experts who wish to deepen their knowledge in strategic planning and market research. A defining feature of the programme is the numerous practical events and an integrated twelve-week internship. Furthermore, the programme offers an extensive market research project where entrepreneurial problems are addressed and solutions are developed.

The curriculum includes fundamentals such as marketing strategies and marketing planning, as well as specific expertise in areas like E-Marketing and E-Commerce. Career prospects after completing the programme include roles such as Brand Manager or Content Marketing Specialist. The Master's programme is offered at various locations: Dortmund, Frankfurt, Munich, Hamburg, and Berlin. The language of instruction is German with English modules in Frankfurt and Hamburg, while English is taught at other locations.

A unique feature of the programme is the integrated semester abroad at one of the approximately 190 partner universities. Additional opportunities are provided through the Fast-Track programme, where the degree can be completed in just three semesters if students are admitted with 210 ECTS from their Bachelor's programme.

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