On-campus program Marketing & Communications Management (B.A.) – ISM

At a Glance

🏫 University International School of Management, UAS based in Dortmund (Germany)
The International School of Management (ISM) is a state-recognized private business school with 35 years of educational experience. All study programs are accredited by the German Council, FIBAA and hold the international AACSB accreditation. With seven campuses in Berlin, Munich, Dortmund, Cologne, Frankfurt, Stuttgart & Hamburg, ISM is one of the best ranked private German business schools.
📋 Study Format On-campus program
🎓 Field of Study EconomicsMarketing
📜 Degree Bachelor of Arts (B.A.)
⏳ Duration 6 Semesters
🎯 ECTS 180 Credit Points
🌍 Language of Instruction German
📖 Course contents Foundations of Business Administration, External and Internal Accounting, Mathematical Fundamentals, Business English, Personal and Social Skills, Basics of Economics, Applied Statistics, Law, Personnel and Organisational Management, Corporate Management, Fundamentals of Economic Policy, Communications Management, Digital Marketing, Customer Relations Management, Brand Communication
📍 Location Dortmund, Frankfurt/Main, Munich, Hamburg, Cologne, Stuttgart and Berlin
📅 Enrollment Winter or summer semester
💶 Fees
from 5970 € Semester fee
from 35820 € total
🔗 More Info View Vendor Profile

Admission requirements

  • a successfully completed Abitur or
  • a successfully completed Fachabitur (academic and practical part) or
  • a professional qualification (e.g. master craftsman certificate),
  • language skills (at least level B2) in the respective language of instruction (German or English),
  • the application documents as well as
  • successful participation in the entrance test

 

The International School of Management is AACSB accredited – one of the few private universities with this worldwide recognition at the highest level.

Further information can be found on the ISM website.

Details

The Marketing degree at ISM combines business administration content with targeted elements from marketing, communication, PR & e-business. You will learn to design marketing strategies in a practical way, develop holistic advertising concepts, and thus increase the sales and value of products & brands.

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