Marketing & Communications Management, Bachelor of Arts

On-campus program @ International School of Management 

Read everything about On-campus program Marketing & Communications Management with degree Bachelor of Arts (B.A.). The study program is offered by International School of Management based in Dortmund. Questions about studying? Use the academic counseling and write your question or review in the comments below.

At a Glance

🏫 University International School of Management, UAS based in Dortmund (Germany)
The ISM is a private university founded in 1990. It offers business-related bachelor's and master's programmes that are accredited by FIBAA and AACSB. The university has locations in several German cities and places special emphasis on internationality and practical relevance.
🎓 Field of Study EconomicsMarketing
📜 Degree Bachelor of Arts (B.A.)
⏳ Duration 6 Semesters
🎯 ECTS 180 Credit Points
🌍 Language of Instruction German
📖 Course contents Foundations of Business Administration, External and Internal Accounting, Mathematical Fundamentals, Business English, Personal and Social Skills, Basics of Economics, Applied Statistics, Law, Personnel and Organisational Management, Corporate Management, Fundamentals of Economic Policy, Communications Management, Digital Marketing, Customer Relations Management, Brand Communication
📍 Location Dortmund, Frankfurt/Main, Munich, Hamburg, Cologne, Stuttgart and Berlin
📅 Enrollment Winter or summer semester
💶 Fees
from 5970 € Semester fee
from 35820 € total
🔗 More Info View Vendor Profile

Admission requirements

  • a successfully completed Abitur or
  • a successfully completed Fachabitur (academic and practical part) or
  • a professional qualification (e.g. master craftsman certificate),
  • language skills (at least level B2) in the respective language of instruction (German or English),
  • the application documents as well as
  • successful participation in the entrance test

 

The International School of Management is AACSB accredited – one of the few private universities with this worldwide recognition at the highest level.

Further information can be found on the ISM website.

Details

The Marketing degree at ISM combines business administration content with targeted elements from marketing, communication, PR & e-business. You will learn to design marketing strategies in a practical way, develop holistic advertising concepts, and thus increase the sales and value of products & brands.

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